Biggest Mistake Made When Doing Keyword Research
This is specifically about traffic trends and not using them properly. Before I think about targeting a keyword, I take a number of steps to analyse from a few different perspectives.
One of those things is use Google Analytics to look at traffic trends and where traffic is coming from. When it comes to keywords, I will not think about spending time, money and effort targeting a keyword unless the traffic trends are at least steady or preferably rising.
Why?
Because I don't want to invest in a keyword with decreasing traffic, as my returns will get smaller and smaller over time. On the flips side, it is much better to target keywords which will yield you greater traffic over time or will stay steady.
Before says "what about seasonal niches?", they're fine too, just as long as they're growing or staying steady season on season.
So the take away from this thread is - Don't target keywords that have decreasing traffic trends, you're making a huge mistake if you want long term success.
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