Amazon Masters--Is It Worth Targeting Items Below $100?

So far it seems the search volume is around the same for the higher priced items as it is lower priced items in my niche, so I'm not seeing how their would be much more volume I can push at them.

The only problem I have with doing it just for that reason alone is that the commission rate will go up and then eventually cap off... It's going to go up and cap off anyway no matter what I sell.

There are several ways to profit from selling low-priced items.

> As mentioned, if you're on the performance plan, selling a handful of cheap items a month can up your commissions on the higher-priced sales.

> You can promote lower-priced add-ons for the items you currently promote. The classic example is electronics - the gizmo is the main sale, then you promote the cables, batteries, etc. as add-ons.

> You can promote items people tend to buy in bunches. I once ran a promo for beach towels (~$15 each). People surprised me by buying them 6-10 at a time. That's a $90+ sale. As a bonus, when people ordered 6 towels, I got credit for 6 items sold.

This has been my experience as well. Sometimes the lower priced items that sell in higher numbers helps me hit higher commission rates and pushes everything up, so it is more than worth it.

If you're already at the top commission rate though, you might want to just skip them and focus on the high dollar items.

Yes it certainly can be profitable to go after low commission items in addition to higher commission ones. I try to offer items at a variety of price points, not only to increase my commissions, but also to fit my customers pocket book.

Recently, I promoted an item that was around $50. I sold 158 of that item in a few weeks. So that does add up.

I have items for as little as a couple dollars on my sites. I use a plug in to add photos and text links so it is really simple to add these and does not take a lot of time.

When consumers go to Amazon they tend to add more to their cart, not just the item they clicked thru on.

It definitely is worth it. I get tons of sales on lower priced items. It is a quick way to increase your affiliate commission level too.

One reason for that is that people compare the commissions on physical products to what's listed for digital products, especially Clickbank. Look through some of the long Amazon threads, and count the number of posters who claim Amazon is a waste of time because they don't offer 50-75% commissions.

By targeting high-dollar items, you can still point to it and say "I make $xx per sale", while it's hard to get excited over the nickel you make off a cheap Kindle download. They don't talk about the 50% increase in commission just from selling six items per month of any price. Yeah, the Kindle downloads may only pay you $0.30 by themselves, but they make that $20 commission into a $30 commission. Multiply that by the number of high-dollar items you sell, and the results can be impressive.

Recently, I sold 98 items at Amazon in one day. It was a mix of high and low ticket items. Many of the items were just add ons, that caught someones fancy and they just happened to be at Amazon on my cookie

Why leave money on the table? Go after both!

I believe that Amazon is the perfect selling machine. You personally can't do a better job of recommending multiple and interesting items to your clients like Amazon does.

My strategy has always been to quickly send my site visitors over to Amazon tagged with my Associate ID and then let Amazon do what it does best. They know exactly what to show your customers and make them buy multiple items by the time they are through.

I have multiple niche Amazon stores and I know that my customers will click on the lower price tag items more than the more costly price tags. Which is fine by me. Once they click the low price items and land on Amazon, Amazon will help me sell that item and additionally push related items and more to my customers for me.

Many times my site visitor clicks on a $4 item and go to Amazon and end up checking out with over $200 worth of items.

So I believe that targeting lower end items also can really help increase your overall Amazon income.

My blog is aimed around saving money and that also includes buying items on Amazon that are discounted. I haven't had a problem with posting deals on Amazon that are under $100 because initially I didn't believe that I'd actually have people buy through my affiliate links. I was pleasantly surprised. About 90% or more of the items purchased through my affiliate link were items that I did not post about and they paid full price for. So, I'm happy either way.

My first sale from Amazon was actually the first post I had written on for an Amazon product. It was a discount on a flat screen TV which earned me a $10 commission. All I had typed was a quick blurb on the reduction in price, and a picture.