HTML or Plain Text Email?

by whatihave Banned
22 replies
Which one do you use in your autoresponders and why?

Thanks.
#email #html #plain #text
  • Profile picture of the author Michael Meaney
    Aweber lets you send both, but if I had to choose I'd pick plain text because some email clients don't display html links correctly.
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  • Profile picture of the author petelta
    HTML is required to get any type of statistics unless you are using something like bit.ly or clixtrac for link analytics.

    If you have the option to do both, do both for sure.

    Travis
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  • I use Aweber and i love this. aweber is much user friendly and much professional.
    and i love to send plain text email.
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  • Profile picture of the author Coby
    I always always always always use both...

    Best deliverability, readability and trackability
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    • Profile picture of the author Kate Davies
      Originally Posted by Coby View Post

      I always always always always use both...

      Best deliverability, readability and trackability

      For those people who say that they use both formats ... does that mean you send 2 emails to your recipient list, for each mailout? Or do you split it and send text to some and html to other?

      Thanks
      Kate
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  • Profile picture of the author Brian Alaway
    Both. I'm actually surprised how many emails I get from marketers that use only html. Why gamble when you don't have to?
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  • Profile picture of the author Steven Miranda
    it seems like 90% of IMrs send plain text but I have much better response rates with HTML email that looks nice and professional. Maybe it stands out more...
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  • Profile picture of the author mikemcmillan
    Yeah, with Aweber your click stats won't track at all if you use plain text messages. Use both.
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  • Profile picture of the author BenKJunya
    When you use HTML you can incorporate any font, graphic and color turning your messages into professional online newsletters so I'd rather choose HTML over just plain text...!
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  • Profile picture of the author Miguelito203
    Originally Posted by whatihave View Post

    Which one do you use in your autoresponders and why?

    Thanks.
    Go for plain text. Not everybody can read the html stuff. It also seems as if plain text is just the standard. If you're using Aweber, it's the second box.

    Joey
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  • Profile picture of the author billyski
    I would use plain text. That insures everyone sees it and it doesn't load the smtp server bandwidth.
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  • Profile picture of the author trevord92
    For me, plain text.

    Not as pretty but everyone can read it - not everyone downloads images by default, which can make HTML layouts look weird.
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  • Profile picture of the author AndhikaWijaya
    I use Plain Text
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    • Profile picture of the author Shaun OReilly
      I send out both HTML and Plain Text versions of most
      of my e-mails.

      However, in the HTML versions, I use minimal formatting
      and don't insert any images (apart from the tracking image).

      HTML e-mails are more useful if you want to test and track
      the performance of your e-mails and continually improve your
      conversion rates.

      Send both HTML and Plain Text versions and this will allow
      the reader to view the e-mail in the format that's suited
      to the device they're reading it on at the time.

      I also tend to see higher click-through-rates on HTML links
      that use a call-to-action as the anchor text e.g. Click Here
      Now
      compared to the butt ugly Plain Text links like...

      http://clicks.aweber.com/y/ct/?l=J8Q...F4TA1lI_foaUpA

      That said, test it yourself and see which works best for
      you and your list. That's the only way you'll get the right
      answer for sure.

      Originally Posted by digileaf View Post

      For those people who say that they use both formats ... does that mean you send 2 emails to your recipient list, for each mailout? Or do you split it and send text to some and html to other?
      When sending an e-mail, you can send either a Plain Text
      version, a HTML version or a multi-part Plain Text and HTML
      version together at the same time.

      I use the multi-part route because this sends both versions
      but the recipient only receives the version suited to their
      device at the time.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author KimboJim
    Some businesses/services might benefit from HTML email, but I usually find the images annoying. An image or some colors may help get your customers ready, but it's the text that really gets them buying. Go for plain text.
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  • Profile picture of the author ravijayagopal
    My vote is for sending HTML emails that "look" like a plain text email. Have done a lot of testing and this is the type that converts the highest for me in certain niches.

    No big images, javascript, css or anything funky.

    Keep it simple.

    Use HTML to customize the call to action with your own link display text.

    HTML allows you to track open rates too. Most email clients block the beacons anyway, so the statistic itself is not as useful as some would say it is, but still, some data is better than no data.

    And I wouldn't worry too much about sending both text and HTML versions - there are almost no "text only" email clients any more. All of the meaningful ones - like Gmail/Yahoo/Hotmail (when it comes to web mail), Thunderbird, Live Mail, Eudora (and even AOL) can handle HTML email.

    In certain niches, like spirituality, parenting, self-help, etc, we've seen clients have great success with greeting card-esque, massively formatted "pretty" emails. That's partly the reason why some services like constant contact are signing up people, because they provide pretty-looking templates that come ready-to-use.

    So make sure you test it for yourself.

    And it's also a good idea to find out what your actual readers prefer :-). Do a survey and ask them directly (and don't forget to offer them a nice incentive for taking your survey).

    - Ravi Jayagopal
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  • Profile picture of the author ravijayagopal
    >>...with Aweber your click stats won't track at all if you use plain text messages<<

    That is not true.

    Click-tracking has nothing to do with plain text or HTML emails. You can track clicks even with plain-text emails with Aweber.

    You just need to turn on the "Track links in this message" (or whatever it's actually called) option for each email. When you do that, Aweber will convert all links in that email to an encrypted version that tracks all clicks.

    What is true, however, is that you CANNOT track "open rates" using just plain-text emails. That's where you really need an HTML version of your email.

    - Ravi Jayagopal
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  • I prefer HTML (even though I upload a text version too just in case).

    In my opinion, HTML is easier to read (you can bold, color and format paragraphs), plus you get better tracking.
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