How much should one pay for a good sales page?

21 replies
Hi all,

Still poking around, reading, and figuring things out around here. Loving it so far.

I'm at the point where I think I'm ready to start creating an ebook. I'm not exactly talented at writing exciting sales pages with great hooks in them.

Some have offered to do this for me for a fee of course. I have no problem paying for the service. I'm just wondering what some of you think it is worth?
#good #page #pay #sales
  • Profile picture of the author ryanman
    Depends on how good the copy is...Some guys charge $500 while some can even go above $10,000. It all depends on how well they write.
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  • Profile picture of the author Amber_Writes
    If you're lucky, you can snag a sales page for a low price if a copywriter is offering a WSO. Outside of that, I'd expect to pay upwards of $1K for a good salesletter, unless you have a friend who'd write one for you at a deep discount.

    So I've heard, those things don't come cheap!
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    • Profile picture of the author Amber_Writes
      Originally Posted by rockman6104 View Post

      Wow! I like the guy that offered to do it for $20 bucks
      Really $20? Maybe he doesn't know the value of his work?
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      • Profile picture of the author JECKELLL
        Depends on the conversion rate it brings, the greater the conversion rate%
        The greater the values of it.
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        • Profile picture of the author I Love PLR
          I think you can find some people who will write one for about $200. I can't give you any name unfortunately, but I've seen some proposals for this price while surfing.


          Some others must be insane to ask so much/or to accept to pay so much for a sales letter.


          And how much you accept to pay must also be based on the type of product you are going to sell.
          If you can't expect a huge number of sales or if you're selling a product for $10, avoid to pay $5000 for a sales letter. You will have a problem to break even.
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          • Profile picture of the author Ron Killian
            Originally Posted by I Love PLR View Post

            I think you can find some people who will write one for about $200. I can't give you any name unfortunately, but I've seen some proposals for this price while surfing.


            Some others must be insane to ask so much/or to accept to pay so much for a sales letter.
            Huh? Even if it increased your sales 10X? geezz

            As said a few times, you get what you pay for.
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          • Profile picture of the author Raydal
            Originally Posted by I Love PLR View Post

            If you can't expect a huge number of sales or if you're selling a product for $10, avoid to pay $5000 for a sales letter. You will have a problem to break even.
            Although I don't write for cheap I can't see myself charging $5,000 for a $10
            product though. In fact, ONE of the factors that go into my pricing is the
            cost of the product and how many sales it would take for the client to make
            back the fee s/he invested in my copywriting.

            At the same time the more expensive products normally take more writing
            to get the prospect over the line, hence the higher fee.

            I can't remember ever writing sales copy for a $10 product though except
            my very first ebook for which I quickly raised the price after the saw how
            easy the sales were coming in. So the price didn't last for long.

            -Ray Edwards
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  • Profile picture of the author rockman6104
    Thanks for the input. Although I think it may be important for me to practice writing sales letters myself. Not sure if it is a good step to farm out, especially in the beginning. I think the art of the sales letter may be a very important part of the process....
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    • Profile picture of the author graphicsgenie
      Originally Posted by rockman6104 View Post

      Thanks for the input. Although I think it may be important for me to practice writing sales letters myself. Not sure if it is a good step to farm out, especially in the beginning. I think the art of the sales letter may be a very important part of the process....
      Think about it this way, while you practice on your sales letter techniques how much money are you losing. This is exactly the type of thing you should farm out, do the things you are good at, outsource everything else
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  • Profile picture of the author chrisoldcorn
    You get what you pay for. I guess it depends on how big the market is for your product.
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  • Profile picture of the author Steve Wisley
    Think I would be leery of a $20 copywriter. When you are starting out you need to determine if what you are marketing has a market. You cannot afford o spend a fortune on the sales page if a product does not sale.

    There are a ton of copywriting courses available. Even if you decide later to farm out your copywriting in the future you still need to know what good copy when you see it. So, I would suggest getting some help and having a go at writing your own copy, at least until you are getting some cash flow and know your product sells.

    Good luck.
    Steve
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  • Profile picture of the author Daniel Scott
    You might notice Ray doesn't come cheap.

    That's because he's GOOD.

    The point of a good copywriter is they analyze your market, position you accordingly, and do this all while writing some amazingly hot copy.

    If you pay less for copy, you probably get "okay" copy. What this means if that you still have to continuously split test and research your market etc to even get acceptable (not even great) conversions.

    Guys like Ray give you a great conversion rate from day one... and then it is your job to make it better.

    This is just my experience... but cheap copy rarely is worthwhile, because the copywriters that write can write good copy, but don't know how to position you or how to speak to YOUR market... which is what great copy is all about.

    -Dan
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  • Profile picture of the author Adam Kenzington
    If you are planning to be a marketer, you really need to learn copywriting. Even if you plan on farming the work out, you need to be able to recognize good copy when you see it.

    I suggest that you write the copy yourself, as best you can, and then have it looked at and polished up for you. This should be much less expensive than getting someone to start from scratch.

    The research will be done and all the important points you want to make should be there for your copywriter to mold into a high conversion sales letter.

    This will also be good experience for you to learn from. You do your best, and then see where a pro has improved it for you. Make note of the improvements made.

    Get a couple copywriting courses and start building your Swipe Files so you will be improving/honing your skills as you go.

    You can always go to the Copywriting Threads and ask for a review of your copy. Many talented Warriors will be more than willing to point out the places where your copy needs improving.

    PM me and I will give you some more info that you will find very helpful.
    (some of my swipe files, etc... let's get you up to speed on this)

    Good luck,

    Adam
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    • Profile picture of the author shreekay85
      be prepared to pay $500 to $25,000 for copywriters of varying skill level.$500 for a passable one and up to $25,000 for a top notch one.

      if you are new,it is waaaay more fruitful to get someone else to do the copy for you than doing it yourself.(you can concentrate on the marketing)

      if you want to learn copy a few must haves

      1)Carlton's Kickass Copywriting course

      2)Bencivenga's Bullets

      3)Halbert's Letters

      4)Swipe Files of the best copy you come across and those that have pulled amazingly in the past

      5)A credible mentor to speed up your progress

      be prepared to spend at least 4-6 months working on it til you get to somewhere passable.


      or you could just hire someone instead.good luck..
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  • Profile picture of the author Charann Miller
    Anywhere from $197 to $12,000 plus and every price in between.

    Look around this forum there are quality copyrighters offering great deals, just check out the WSO section. I've noticed alot of posting as of late so do some research, check out their testimonials, writing samples and don't be afraid to ask some questions.

    Hope this helps.
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  • Profile picture of the author twannahiga
    With pricing I think you get some sales pages for a really cheap price if the writer is offering a WSO through the warrior forum. Typically I think you'd have to pay at least roughly a thousand dollars for a really well written good salesletter, unless you find a friendly warrior or friend to give you a good discount. Try scanning the warrior forums for great cheap copywriting services, much cheaper than paying outrageous prices! Hope this assists..!
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  • Profile picture of the author Daniel Scott
    They're usually cheap because they don't get results.

    Michel Fortin charges what he does for a letter for a reason - he's worth it.

    Caveat emptor.

    -Dan
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  • Profile picture of the author Dave777
    Originally Posted by rockman6104 View Post

    Hi all,

    Still poking around, reading, and figuring things out around here. Loving it so far.

    I'm at the point where I think I'm ready to start creating an ebook. I'm not exactly talented at writing exciting sales pages with great hooks in them.

    Some have offered to do this for me for a fee of course. I have no problem paying for the service. I'm just wondering what some of you think it is worth?
    Just for your info, there's a great WSO currently being offered. Still available at the the time of my post. Rates look excellent and well recommended. Just a quick scan through the WSO's, no affiliation...
    http://www.warriorforum.com/warrior-...ters-suck.html

    Dave
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    • Profile picture of the author Daniel Scott
      Originally Posted by Dave777 View Post

      Just for your info, there's a great WSO currently being offered. Still available at the the time of my post. Rates look excellent and well recommended. Just a quick scan through the WSO's, no affiliation...
      http://www.warriorforum.com/warrior-...ters-suck.html

      Dave
      Now, there is not a slight at Andrew, so don't take it that way.

      But I just don't get why any good copywriter would price themselves that low.

      Writing good copy REALLY takes it out of you, and most copywriters have to give themselves time - you write it once, you take a breather, you go over it... etc etc.

      Not to mention time spent reading and understanding your product and REALLY getting inside the target market's head... all this stuff takes a lot of time, and more importantly, a LOT of energy.

      In Australia, $147 USD equates to (roughly) $200 AUD. That's about ten hours' work at $20/hour, which is a pretty standard rate for a casual retail sales assistant. My understanding is that our rates of pay at jobs here is about on par with the US or UK, but I could be wrong.

      Writing good copy takes more than a day or two, usually. You have to research the product, research the target market, construct a USP, go over a ton of headlines, figure out what kind of format the sales letter will take, figure out the flow, write, re-write, re-write, and then (possibly) re-write again, until you have given shape to something marvelous, powerful, awe-inspiring, and magical.

      THAT'S what a great copywriter does, and that's why they charge so much. And that's why they are WORTH that much.

      If a copywriter can't sell THEMSELVES except by offering a low price, what's the chances of them being able to sell something they ultimately know less about?

      Now, there are certainly reasons to have a low price. Building a portfolio, attracting new clients, even making some fast cash. But generally, good copywriters don't really need to do this kind of stuff - they have enough repeat business, referrals, and word-of-mouth advertising to be booked out for a fair while in advance.

      Now, if I were a copywriter (and I'm not), I might be inclined to offer my services for, say, between $500 and $1000 a letter. That weeds out the people who I think are looking for cheap work, but snags those who need a decent copywriter. If I do quality work for them ONCE, they will probably hire me again at a higher rate, since they know my value.

      Copywriters sell. If they can't justify their own highly valuable services, when their TIME is on the line, why would you assume they will be able to sell YOUR product?

      SOMETIMES you get lucky and get a great copywriter for a low price. However, they rarely stay that way for long. As soon as word gets out they know they can charge more and more and more.

      Usually what you get for a low price is someone who almost knows what they're doing, who hits all the checkboxes, but doesn't bring it together in a meaningful (read: profitable) way. They talk the talk, but don't walk the walk.

      Just my experience.

      -Dan
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