How much should one pay for a good sales page?

Really $20? Maybe he doesn't know the value of his work?

Think about it this way, while you practice on your sales letter techniques how much money are you losing. This is exactly the type of thing you should farm out, do the things you are good at, outsource everything else

be prepared to pay $500 to $25,000 for copywriters of varying skill level.$500 for a passable one and up to $25,000 for a top notch one.

if you are new,it is waaaay more fruitful to get someone else to do the copy for you than doing it yourself.(you can concentrate on the marketing)

if you want to learn copy a few must haves

1)Carlton's Kickass Copywriting course

2)Bencivenga's Bullets

3)Halbert's Letters

4)Swipe Files of the best copy you come across and those that have pulled amazingly in the past

5)A credible mentor to speed up your progress

be prepared to spend at least 4-6 months working on it til you get to somewhere passable.


or you could just hire someone instead.good luck..

Now, there is not a slight at Andrew, so don't take it that way.

But I just don't get why any good copywriter would price themselves that low.

Writing good copy REALLY takes it out of you, and most copywriters have to give themselves time - you write it once, you take a breather, you go over it... etc etc.

Not to mention time spent reading and understanding your product and REALLY getting inside the target market's head... all this stuff takes a lot of time, and more importantly, a LOT of energy.

In Australia, $147 USD equates to (roughly) $200 AUD. That's about ten hours' work at $20/hour, which is a pretty standard rate for a casual retail sales assistant. My understanding is that our rates of pay at jobs here is about on par with the US or UK, but I could be wrong.

Writing good copy takes more than a day or two, usually. You have to research the product, research the target market, construct a USP, go over a ton of headlines, figure out what kind of format the sales letter will take, figure out the flow, write, re-write, re-write, and then (possibly) re-write again, until you have given shape to something marvelous, powerful, awe-inspiring, and magical.

THAT'S what a great copywriter does, and that's why they charge so much. And that's why they are WORTH that much.

If a copywriter can't sell THEMSELVES except by offering a low price, what's the chances of them being able to sell something they ultimately know less about?

Now, there are certainly reasons to have a low price. Building a portfolio, attracting new clients, even making some fast cash. But generally, good copywriters don't really need to do this kind of stuff - they have enough repeat business, referrals, and word-of-mouth advertising to be booked out for a fair while in advance.

Now, if I were a copywriter (and I'm not), I might be inclined to offer my services for, say, between $500 and $1000 a letter. That weeds out the people who I think are looking for cheap work, but snags those who need a decent copywriter. If I do quality work for them ONCE, they will probably hire me again at a higher rate, since they know my value.

Copywriters sell. If they can't justify their own highly valuable services, when their TIME is on the line, why would you assume they will be able to sell YOUR product?

SOMETIMES you get lucky and get a great copywriter for a low price. However, they rarely stay that way for long. As soon as word gets out they know they can charge more and more and more.

Usually what you get for a low price is someone who almost knows what they're doing, who hits all the checkboxes, but doesn't bring it together in a meaningful (read: profitable) way. They talk the talk, but don't walk the walk.

Just my experience.

-Dan