When I know exactly what I want to buy, I'll search for the best prices on sites like Google Shopping or Pricegrabber.
If I need to do some research before buying, I pay $5 to consumer reports to give me access to their unbiased research on products I am interested in. This is especially true if I am going to spend more than $100.
So the question is, am I an anomaly? Is this not how consumers typically make decisions?
As an IMer, you probably do not have access to the latest prices of products I am interested in so you cannot fulfill that need. You also cannot compete with the likes of Consumer Reports in providing me with the information I need to make an informed decision.
Not only that, but sites like Consumer Reports are likely to out rank you on Google. So for those IMers who are particularly in the affiliate marketing business, are your efforts really paying off or are you fighting a losing battle?