Conversions: Blog vs Squeeze page

13 years ago

Is the site in your sig the site we are talking about? If so, I don't see any opt in anywhere!

Where is your traffic coming from?

Thanks
2 replies

{{ DiscussionBoard.errors[4846263].message }}

AfteraDream 13 years ago

Originally Posted by mattmax

Is the site in your sig the site we are talking about? If so, I don't see any opt in anywhere!

Where is your traffic coming from?

Yup, that one. There are sign up boxes in posts. Main page box was removed as I redesigned site and am rewriting pitch to join.

Traffic comes from bodybuilding forum..
- Thanks
{{ DiscussionBoard.errors[4846305].message }}

taffie

13 years ago

I think the best way forward is to have a squeeze page. You could have a squeeze page on your blog and protect the blog content so it doesn't become a distruction, or do a seperate squeeze page altogether even under a stand alone domain name.

As for the sign-ups, perhaps you are not getting enough of the right traffic, but you seem to know what you are talking about, are those examples you gave yours? And like Matt said, if the blog in you sig file is the one you are talking about, there don't seem to be any opt-in form anyway?

That's my 2p's worth, hope it helps.

[ 1 ] Thanks
1 reply

Signature

Coach | Mentor | Consultant | I work with business owners, marketers, experts, or coaches/ and mentors who want to understand new media or digital marketing better http://tinyurl.com/tdmentorspace

{{ DiscussionBoard.errors[4846324].message }}

AfteraDream

13 years ago

Originally Posted by taffie

I think the best way forward is to have a squeeze page. You could have a squeeze page on your blog and protect the blog content so it doesn't become a distruction, or do a seperate squeeze page altogether even under a stand alone domain name.

As for the sign-ups, perhaps you are not getting enough of the right traffic, but you seem to know what you are talking about, are those examples you gave yours? And like Matt said, if the blog in you sig file is the one you are talking about, there don't seem to be any opt-in form anyway?

That's my 2p's worth, hope it helps.

I have done some research and talked with owners of those sites and they mentioned the numbers. Conversions are high.. I'm crazy jealous!

I added a sticky post at the blog with short pitch, sign up form and a good looking picture.

Thanks

{{ DiscussionBoard.errors[4846426].message }}

mattmax

13 years ago

Definitely need a strong way to sign up on the main page. If your traffic is coming from a bodybuilding forum, then most of your visitors are interested in getting deals on supplements, so you might want to see what you can find, and offer that (free trial offers, discounts, etc.) as a hook to get people to sign up for the newsletter.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4846352].message }}

AfteraDream

13 years ago

Originally Posted by mattmax

Definitely need a strong way to sign up on the main page. If your traffic is coming from a bodybuilding forum, then most of your visitors are interested in getting deals on supplements, so you might want to see what you can find, and offer that (free trial offers, discounts, etc.) as a hook to get people to sign up for the newsletter.

Trying to avoid freebie seekers so staying away from free bonuses. BUT the stuff you mention is definitely good thing and will be included in the future as subscriber base grows and it will be a good way to monetize the list (similar to daily deal sites)

Added the form!

Thanks

{{ DiscussionBoard.errors[4846438].message }}

Alexa Smith

Banned 13 years ago

Originally Posted by AfteraDream

I struggle to make a decision whether to use blog or squeeze page for it.

As the saying goes, "Professionals test; amateurs guess".

Originally Posted by AfteraDream

Currently use a blog to collect them but I'm afraid having a lot of articles will take away attention from the main goal and people will expect it to be used as a blog not as weekly newsletter. It hasn't really been working so far. No sign ups last week out of 75 visits!

I share neither your niche nor (probably, and more importantly) your traffic demographics, so there's no particular reason why my own split-testing results would be relevant to you. But if it's of any interest, I split-tested in each of 4 unrelated niches (last year) and monitored the results for 6 months. I found that in each of the niches, with a squeeze page I built a bigger list than with a blog landing-page (with prominently incentivized opt-in at the top - my "usual sort of affiliate site") but made less money from it.

So I don't use squeeze pages any more, myself.

It taught me that my initial guess (i.e. that the bigger list would lead to the bigger income) was wrong, four times over, in four different niches.

The easy assumption is that if you get more people opting in, you're going to have the same ones as when you have fewer people opting in, together with some extras. It isn't true. Different people opt in to different things.

The same can be true with article click-through rates. I sell far more with CTR's averaging 18% than I ever did when they averaged 38%. They're different people.

Which is why, ultimately, you have to test it for yourself.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4846479].message }}

AfteraDream

13 years ago

Originally Posted by Alexa Smith

As the saying goes, "Professionals test; amateurs guess".

I share neither your niche nor (probably, and more importantly) your traffic demographics, so there's no particular reason why my own split-testing results would be relevant to you. But if it's of any interest, I split-tested in each of 4 unrelated niches (last year) and monitored the results for 6 months. I found that in each of the niches, with a squeeze page I built a bigger list than with a blog landing-page (with prominently incentivized opt-in at the top - my "usual sort of affiliate site") but made less money from it.

So I don't use squeeze pages any more, myself.

It taught me that my initial guess (i.e. that the bigger list would lead to the bigger income) was wrong, four times over, in four different niches.

The easy assumption is that if you get more people opting in, you're going to have the same ones as when you have fewer people opting in, together with some extras. It isn't true. Different people opt in to different things.

The same can be true with article click-through rates. I sell far more with CTR's averaging 18% than I ever did when they averaged 38%. They're different people.

Which is why, ultimately, you have to test it for yourself.

This is very good post, if I was to monetize the list by selling affiliate products then I'd for sure be following your test results. I used to have other blog and do think that people trust you more. But I'm not creating a usual list. I would love to talk more about the idea in private tho. I will PM you more details and if you have maybe we can discuss it deeper.

What you use for split-testing? Google Website Optimizer?

Thanks
1 reply

{{ DiscussionBoard.errors[4846537].message }}

Darren Kilgariff

13 years ago

I would personally use a Sales Page and have an optin page when person tries to leave the page.I have found Optimize press a revelation since purchase.Also I have found squeeze pages although fantastic difficult(impossible Facebook advertising)if your using PPC in getting approved.Like previous people have said do lots of split testing and find out what works better.Good luck

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4846594].message }}

AfteraDream

13 years ago

Originally Posted by dylanesque2134

I would personally use a Sales Page and have an optin page when person tries to leave the page.I have found Optimize press a revelation since purchase.Also I have found squeeze pages although fantastic difficult(impossible Facebook advertising)if your using PPC in getting approved.Like previous people have said do lots of split testing and find out what works better.Good luck

I had my eye on Optimize Press, recently watched a video about it and liked it. Seems good stuff.

You mean you can't get approved for ads on Facebook if you have squeeze page. That's a bummer..

Thanks

{{ DiscussionBoard.errors[4846628].message }}

shunks

13 years ago

I have had better success with squeeze/sales pages as you have to make them want to buy the product/optin list.

Flocks have performed even better for me, but then you have the legal issues...

[ 1 ] Thanks

{{ DiscussionBoard.errors[4846487].message }}

davemiz

13 years ago

google is having BIG issues with squeeze pages.... so might be hard to rank with it......

[ 1 ] Thanks
1 reply

Signature

â€œJudge your success by what you had to give up in order to get it.â€
― Dalai Lama XIV

{{ DiscussionBoard.errors[4846917].message }}

AfteraDream 13 years ago

Originally Posted by davemiz

google is having BIG issues with squeeze pages.... so might be hard to rank with it......

Hmm..not good... altho I'm not really considering SEO my main traffic source. More forums and guestposting.

I guess it's best to try find a middle ground. A squeeze-blog
- Thanks
{{ DiscussionBoard.errors[4849275].message }}

Kerryrus

13 years ago

If you can you should be using your blog as a funnel to divert traffic to your squeeze page. It's almost impossible to have a squeeze page rank in google because it's a static site. What you need to do is post fresh, original content on your blog and then feed your blog traffic to your squeeze page. Also have you tried social media sites such as Facebook. Another great way of driving free targeted traffic to your offers

Kerry

[ 1 ] Thanks
1 reply

Signature

Unlimited WordPress Tech Support and Small Jobs

{{ DiscussionBoard.errors[4850265].message }}

AfteraDream

13 years ago

Originally Posted by Kerryrus

If you can you should be using your blog as a funnel to divert traffic to your squeeze page. It's almost impossible to have a squeeze page rank in google because it's a static site. What you need to do is post fresh, original content on your blog and then feed your blog traffic to your squeeze page. Also have you tried social media sites such as Facebook. Another great way of driving free targeted traffic to your offers

Kerry

Not sure how it would work... I'm trying to have a post on top that works like squeeze page and then have blog posts below with content. I need a better blog design to get there tho...

Thanks

{{ DiscussionBoard.errors[4851171].message }}

Conversions: Blog vs Squeeze page

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?

A Very Strange Internet Problem