Dr.Pepper Offends Women With New Slogan...

78 replies
Dr.Peppers new product slogan is "Not For Women." Some say its no big deal its marketing, others say "Hey wait a sec!?" What do you think?

The commercial: Dr. Pepper 10 - YouTube
#drpepper #offends #slogan #women
  • Profile picture of the author moonzombie
    Could they be subliminally trying to attract women by saying it's not for them?

    Some women and men will take offence, some won't.. But, people are already talking about it.

    Edit: I can't remember the last time I discussed a Dr Pepper commercial, nor could I describe one off the top of my head..
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  • Profile picture of the author Bill D-G
    Mod: Off Topic Forum?
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    • Profile picture of the author GarrieWilson
      Just because it's not talking about making one billion dollars by pushing a button doesnt mean its off topic.

      It deals w/ marketing.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Bill D-G View Post

      Mod: Off Topic Forum?
      How is a discussion about marketing not suited for the main marketing forum?

      Back to the OP...

      You are in here talking about it, which made me want a Dr. Pepper, so I guess it is working. It gets people talking.
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      • Profile picture of the author Charles Harper
        Originally Posted by E. Brian Rose View Post

        How is a discussion about marketing not suited for the main marketing forum?

        Back to the OP...

        You are in here talking about it, which made me want a Dr. Pepper, so I guess it is working. It gets people talking.
        Its not edgy.

        Its not clever.

        But it has people talking about this stuff.

        I would never have ever heard of Dr. Pepper 10, if someone had not mentioned it in this forum.

        So as far as I am concerned it worked.

        Now, class....what have we learned here about what can work?

        CT
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  • Profile picture of the author SalmaR
    I think it's a publicity stunt. I personally hate Dr. Peppers.
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  • Profile picture of the author stevenjacobs
    Banned
    yeah should be in offtopic forum
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    • Profile picture of the author mojojuju
      Originally Posted by stevenjacobs View Post

      yeah should be in offtopic forum
      I think this has more to do with marketing than the rants and venting posts that are regularly posted to this forum.
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      • Originally Posted by mojojuju View Post

        I think this has more to do with marketing than the rants and venting posts that are regularly posted to this forum.
        Actually, that's true.

        Since I don't get caught up in the "culture" of WF, I often don't understand what certain leading lights of the forum are ranting about. It only makes sense when you consider that posting a rant is a way of marketing yourself and your products. I see what they're doing and honestly, I think less of them for it.

        Thanks for a thoughtful comment.

        fLufF
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  • Profile picture of the author Roaddog
    He had his fingers crossed, so you can go ahead and buy it.

    Pretty smart advertising.

    Women will do more for their company than that one ad ever will.






    As you are doing now.
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  • Profile picture of the author Ant Marshall
    Well, I'm surprised the Yorkie brand hasn't gone absolutely spare over this yet?!
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  • Profile picture of the author sbucciarel
    Banned
    I hate Dr. Pepper, so I agree with them.
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  • Profile picture of the author Victoria Gates
    Its not off topic because it has to do with marketing strategies.. at least that is my humble opinion.
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    • Profile picture of the author Chuck Avants
      I'm guessing it's just good marketing. In Texas Dr Pepper is a big seller. In Colorado not so much.

      Tell someone they can't have something and thats all they will think about.

      Just an observation but any time you tell a woman something is only for men they want it. Fighting in the military is only for men. Military schools are only for men. Certain clubs are only for men. Football (American) is only for men. Even though there are girl scouts some want to be in the boy scouts. Jock straps used to be for men now they are called thongs---hahahahaha

      Basically women want everything that is considered only for women and everything that is considered only for men. Don't get mad or offended with me. Just look at the facts.

      maybe you should try it in your next marketing test.
      For Men Only--How to Make $100 A Day Using Reverse Psychology.
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      • Profile picture of the author Kay King
        I don't get it - why does anyone care what spin an ad exec puts on a soft drink?

        It gives a few people the chance to talk about men vs women - but that's not of much interest either.

        The aim of the commercial is the outcry it is trying to generate. That outcry gets attention - isn't that the point?
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        • Originally Posted by Kay King View Post

          I don't get it - why does anyone care what spin an ad exec puts on a soft drink?
          It's not even a novel approach. I love edgy marketing but this ain't it.

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        • Profile picture of the author tpw
          Originally Posted by Kay King View Post

          I don't get it - why does anyone care what spin an ad exec puts on a soft drink?

          It gives a few people the chance to talk about men vs women - but that's not of much interest either.

          The aim of the commercial is the outcry it is trying to generate. That outcry gets attention - isn't that the point?

          If Dr. Pepper were an IM product, we would call this campaign, "Viral Marketing". :rolleyes:


          Originally Posted by sbucciarel View Post

          I never wanted to join the military, go to military school, join an all men's club, play football, join the boy scouts, wear a jock strap or drink Dr. Pepper. Not all things work well using reverse psychology.

          And yet, you are one of the only women I know who smokes (or pretends to smoke) cigars.
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          • Profile picture of the author Michael Oksa
            Originally Posted by tpw View Post

            And yet, you are one of the only women I know who smokes (or pretends to smoke) cigars.
            That's not reverse psychology; it's a whole different branch of psychology.

            ~M~
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            • Profile picture of the author sbucciarel
              Banned
              Originally Posted by Michael Oksa View Post

              Yep, and I don't see any advantage to Yoplait targeting ALL of their products toward women. I still eat yogurt, but the Yoplait commercials are some of the most sexist, anti-male drivel I have ever seen.

              Yep.

              I guess that kind of marketing DOES work.

              All the best,
              Michael
              I agree. My brother eats yogurt, so that's one I personally know of. There are lots of products that seem to target more of one gender than the other. Beer, for instance, and car stuff and Marlboro cigarettes (remember that hunk of a Marlboro man?)

              I still fail to see how Dr. Pepper is a "male" product.

              Originally Posted by tpw View Post

              And yet, you are one of the only women I know who smokes (or pretends to smoke) cigars.
              Can you say a*v*a*t*a*r? lol.

              Originally Posted by Michael Oksa View Post

              That's not reverse psychology; it's a whole different branch of psychology.

              ~M~
              See above.
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              • Profile picture of the author Michael Oksa
                Originally Posted by sbucciarel View Post

                I agree. My brother eats yogurt, so that's one I personally know of. There are lots of products that seem to target more of one gender than the other. Beer, for instance, and car stuff and Marlboro cigarettes (remember that hunk of a Marlboro man?)

                I still fail to see how Dr. Pepper is a "male" product.
                No doubt, there are a lot of products like that.

                It has always been obvious that "DR." Pepper is a male product because girls can only be nurses, teachers and housewives...NOT doctors!!!!!!!!!!

                Yes, I am only kidding. Wonder if anybody will highlight this text, or if they will think I'm being serious.

                That being said, I don't think the company wants people to think of Dr. Pepper as the "male soda". I think it's that a lot of men feel that diet soda is somehow feminine (much as a lot of them think yogurt is feminine), so this ad tries to break that stereotype. They want men to feel okay with drinking Dr. Pepper 10.

                I personally couldn't care less. I eat yogurt AND drink diet soda, though something still prevents me from eating quiche.

                Can you say a*v*a*t*a*r? lol.

                See above.
                LOL

                Yeah, I have often wondered why anybody would think that was anything but an avatar. Everything about it makes it rather obvious, IMHO. My comment was simply a response to Bill's comment, and not intended to make anyone think your avatar was a personal picture.

                All the best,
                Michael
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                • Profile picture of the author sbucciarel
                  Banned
                  Originally Posted by Michael Oksa View Post

                  LOL

                  Yeah, I have often wondered why anybody would think that was anything but an avatar. Everything about it makes it rather obvious, IMHO. My comment was simply a response to Bill's comment, and not intended to make anyone think your avatar was a personal picture.

                  All the best,
                  Michael
                  I sort of wish it was my real pic. It would make me a lot more interesting than I really am.
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                  • Profile picture of the author Steven Wagenheim
                    Gender bias marketing is nothing new. History is littered with stuff like this.

                    Go look 'em up.

                    As for the commercial itself purely on its entertainment value, I liked it. I
                    thought it was kind of funny. It was certainly not to be taken seriously.

                    Actually, I thought the part asking women if they were enjoying the movie
                    was the best part of all. So stereotypical that men like those kind of movies
                    and women hate them.

                    Not true, because I'm not a big fan of 'em either. No, I didn't see Rambo or
                    any of those mindless flicks.

                    But Dr Pepper accomplished what it set out to do and in marketing, that's
                    all that matters.

                    It got us talking about it (I didn't even know Dr. Pepper 10 existed)

                    It got a bunch of women all bent out of shape and thus will either boycott
                    the soda or buy it just to say "screw you, I can drink it if I want"

                    And it got a lot of men who probably felt funny drinking a diet soda (cause
                    only women drink them, right?) to maybe try it.

                    IMO, this is brilliant marketing, though like I said...it's nothing new.

                    OT? No way. This is most DEFINITELY on topic if you're a marketer and want
                    to actually learn something about marketing.
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                  • Profile picture of the author tpw
                    Originally Posted by sbucciarel View Post

                    I sort of wish it was my real pic. It would make me a lot more interesting than I really am.

                    In that case, I will help you out: :p

                    1. Head to the tattoo parlor for a body tattoo;

                    2. Get in touch with Tony Blake, and he will fit you with the best cigars;

                    3. Go to the military surplus store and get you one of those dandy pilot caps.

                    Record the process, and sell it as a WSO. Then you will be able to let us pay for the transformation for you.
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                    • Profile picture of the author JohnMcCabe
                      The ad is a joke, as in "intended to be funny." If they really wanted to insult women, there are far more effective models riding the airwaves.

                      There's a product aimed at middle-aged men, a hair dye 'for beards and mustaches', which features a retired baseball player.

                      In the first scene, he's shown mowing his lawn decked out in his salt-and-pepper goatee. An attractive, younger woman walks by. The guy smiles at her, and she takes one look and gives him the skunk eye.

                      He colors his beard.

                      In the next scene, the dark-bearded player is lounging in a lawn chair. The young woman is cheerfully serving him a cold drink, while her friends (in equally skimpy attire) are doing his yard work for him...

                      Or you could look to any of the 'Axe' products aimed at horny teenagers.

                      I've noticed that the American ad industry seems to have adopted the "insult them into buying" approach, and what is supposed to be a creative industry wouldn't know an original idea if it bit them on the ass.

                      Skipping the Dr. P. and the 'lightest lite beer', as close to water as they could make it and still legally call it 'beer'...
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                      • Profile picture of the author Michael Shook
                        It's not really for men, as a gender anyway. It is for a particular sub group within that demographic. Either age-specific, or for people who still don't realize they have grown up.

                        The odds that it is exactly 10 calories per can are pretty slim, unless they back formulated it anyway, but the idea that the soda rates as a 10, that is a pretty big deal.
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                      • Profile picture of the author Jill Carpenter
                        If some woman is actually feeling offended by this ad, please point them out to me so I can go slap them.

                        And you Dr Pepper haters can go find another thread to bash. :p


                        What about Ban roll on? "Strong enough for a man, but made for a woman."

                        Is ban trying to tell me that women stink like men?

                        lol
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                        • Profile picture of the author TracyNeedham
                          Originally Posted by Jill Carpenter View Post

                          What about Ban roll on? "Strong enough for a man, but made for a woman."

                          Is ban trying to tell me that women stink like men?

                          lol
                          Well, obviously that deodorant company did a bad advertising job since it was Secret and not Ban with that long running ad!

                          IMO, it's just lame. Really, that's the best tagline they could come up with? For pete's sake, my 4 yo nephew could have come up with something better than that.

                          Is diet soda even still seen as "feminine" anymore in the U.S.?

                          Honestly, after Diet Coke caused an emergency trip to the college health clinic my freshman year, I won't touch diet soda even if you pay me. Just give me good old, 15 calories a teaspoon sugar. At least I know what the freak it is.
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              • Profile picture of the author Dan C. Rinnert
                Originally Posted by sbucciarel View Post

                I still fail to see how Dr. Pepper is a "male" product.
                Because if it was for women, it would be called Nurse Pepper.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Chuck Avants View Post

        I'm guessing it's just good marketing. In Texas Dr Pepper is a big seller. In Colorado not so much.

        Tell someone they can't have something and thats all they will think about.

        Just an observation but any time you tell a woman something is only for men they want it. Fighting in the military is only for men. Military schools are only for men. Certain clubs are only for men. Football (American) is only for men. Even though there are girl scouts some want to be in the boy scouts. Jock straps used to be for men now they are called thongs---hahahahaha

        Basically women want everything that is considered only for women and everything that is considered only for men. Don't get mad or offended with me. Just look at the facts.

        maybe you should try it in your next marketing test.
        For Men Only--How to Make $100 A Day Using Reverse Psychology.
        I never wanted to join the military, go to military school, join an all men's club, play football, join the boy scouts, wear a jock strap or drink Dr. Pepper. Not all things work well using reverse psychology.
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        • Profile picture of the author cashtree
          Originally Posted by sbucciarel View Post

          I never wanted to join the military, go to military school, join an all men's club, play football, join the boy scouts, wear a jock strap or drink Dr. Pepper. Not all things work well using reverse psychology.
          If your pic is you, i'd say you'd probably have more testosterone than most woman, with the cigar and chest tats. Don't take this as offensive, these kind of woman usually do better in business cause they more aggressive, and have thick skin.

          I don't drink any soda anymore but when I did dr.pepper was one of my favorite. It always gave me the feeling of a old soda, made by classy company that continued generation after generation. To see this commerical however that pretty much erases that impression.
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          • Profile picture of the author Vlad Romanov
            Originally Posted by cashtree View Post

            If your pic is you, i'd say you'd probably have more testosterone than most woman, with the cigar and chest tats. Don't take this as offensive, these kind of woman usually do better in business cause they more aggressive, and have thick skin.

            I don't drink any soda anymore but when I did dr.pepper was one of my favorite. It always gave me the feeling of a old soda, made by classy company that continued generation after generation. To see this commerical however that pretty much erases that impression.
            Lol... I was speechless after reading your post. At least it brought a good laugh
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            • Profile picture of the author goldengater
              My take is that they are trying to make a diet drink more appealing to men by putting a masculine spin on it.
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      • Profile picture of the author Jouvan Johnson
        Originally Posted by Chuck Avants View Post

        I'm guessing it's just good marketing. In Texas Dr Pepper is a big seller. In Colorado not so much.

        Tell someone they can't have something and thats all they will think about.

        Just an observation but any time you tell a woman something is only for men they want it. Fighting in the military is only for men. Military schools are only for men. Certain clubs are only for men. Football (American) is only for men. Even though there are girl scouts some want to be in the boy scouts. Jock straps used to be for men now they are called thongs---hahahahaha

        Basically women want everything that is considered only for women and everything that is considered only for men. Don't get mad or offended with me. Just look at the facts.

        maybe you should try it in your next marketing test.
        For Men Only--How to Make $100 A Day Using Reverse Psychology.
        HAHA I can't lie this reply did make me laugh. Maybe because there is a little bit of truth to it :-s (not complete truth though)
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        • Profile picture of the author SteveJohnson
          Originally Posted by Jouvan Johnson View Post

          [...] (not complete truth though)
          In the US, we call that 'waffling'.

          In all fairness though, it's not just women wanting to do things traditionally reserved for men.

          I tried to join a women's beach volleyball team, but they wouldn't let me.

          I tried to get a job as a water boy for one of the women's bikini football league teams, but they refused to hire me. Truthfully, the reaction I got when I tried to get into the locker room to talk to the coach was offensive.

          Can I sue on sexual discrimination grounds?
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  • Profile picture of the author GarrieWilson
    It will tick femenists off.

    It the opposite of the "strong enough for him but made for her"

    -g
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  • Profile picture of the author Peter Gehr
    If it works for men, fine.
    If it attracts the women, fine.
    If it gets flack from anyone, fine.
    That's what marketing is all about...getting a reaction.

    I wouldn't drink the crap though ; )
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    • Profile picture of the author dorianjohn425
      Originally Posted by Peter Gehr View Post

      If it works for men, fine.
      If it attracts the women, fine.
      If it gets flack from anyone, fine.
      That's what marketing is all about...getting a reaction.

      I wouldn't drink the crap though ; )
      Yeah...I am with you man
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  • Profile picture of the author David Maschke
    That stuff tastes like burnt root beer. It isn't for my dog either.
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  • Profile picture of the author TCrosby
    Sure the concept that something shouldn't be for women can be sexist...

    But taking that one line is taking it out of context.

    My take is that they are trying to make a diet drink more appealing to men by putting a masculine spin on it.
    This is exactly what they are doing. Except they are going a step above and beyond. They decide to go super-uber-masculine to the point where they just mock the silliness of the masculine stereotypes.... which includes saying that something as "kickass" as their drink could only be handled by men.
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    • Profile picture of the author AdwordsMogul
      Originally Posted by TCrosby View Post

      Sure the concept that something shouldn't be for women can be sexist...

      But taking that one line is taking it out of context.


      This is exactly what they are doing. Except they are going a step above and beyond. They decide to go super-uber-masculine to the point where they just mock the silliness of the masculine stereotypes.... which includes saying that something as "kickass" as their drink could only be handled by men.
      Somethings ARE for men.

      Somethings ARE for women.

      Both sex can/should be free to try things meant for the opposite sex, however there is nothing sexist about admitting the truth about nature.

      There are many direct insults to men in the media - they are seen as jokes.

      On the other hand, when ever something is said that doesn't include women, or offends them slightly then it's sexist.
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      • Profile picture of the author Victoria Gates
        Originally Posted by AdwordsMogul View Post

        Somethings ARE for men.

        Somethings ARE for women.

        Both sex can/should be free to try things meant for the opposite sex, however there is nothing sexist about admitting the truth about nature.

        There are many direct insults to men in the media - they are seen as jokes.

        On the other hand, when ever something is said that doesn't include women, or offends them slightly then it's sexist.
        I actually found the Hardees/ Carls Jr. commercials "Without Us Some Guys Would Starve" to be potentially offensive too. Men can cook, many better than women.
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  • Profile picture of the author J Bold
    Only the easily offended would be offended by this.

    I think they did it on purpose, though, possibly to create some buzz.

    That or they are just being glaringly obvious about their target market.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Victoria Gates View Post

    Dr.Peppers new product slogan is "Not For Women." Some say its no big deal its marketing, others say "Hey wait a sec!?" What do you think?

    The commercial: Dr. Pepper 10 - YouTube
    This is an example of EFFECTIVE marketing.

    Why?

    Effective marketing POLARIZES people into BELIEVERS
    who love and NON-BELIEVERS who hate.

    The more you REPEL some people, the stronger you'll
    ATTRACT those who want your product.

    (At the moment, the YouTube video has 150 likes and
    234 dislikes. It's got a reaction and some people like it).

    The worst thing they could do is to put out a 'safe' ad
    campaign that doesn't rock the boat at all and gets
    little or no reaction.

    This ad has got some people's ATTENTION and it's got
    people talking about the product.

    They've developed a UNIQUE hook that stands out
    in the drinks marketplace too (rather than focusing
    on overused angles like 'low calories', 'better taste'
    etc.).

    The ad has also got me thinking about BUYING a
    Dr Pepper - which is the whole point of marketing
    isn't it?!

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author AdwordsMogul
      Originally Posted by Shaun OReilly View Post

      ...

      The ad has also got me thinking about BUYING a
      Dr Pepper - which is the whole point of marketing
      isn't it?!

      ...
      Shaun, I agree with you up to this point.

      The whole point of marketing is to get you to buy NOT to think of buying.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Shaun OReilly View Post

      This is an example of EFFECTIVE marketing.

      Why?

      Effective marketing POLARIZES people into BELIEVERS
      who love and NON-BELIEVERS who hate.

      Shaun
      Except that I don't see any advantage at all in marketing soda to just one sex. There are people who love Dr. Pepper and people who think it stinks. I'm the latter and no commercial for Dr. Pepper would make me want one unless the commercial said ... we made it taste like coke or pepsi.

      There are already some women who do like Dr. Pepper. I don't see any "macho" aspects of Dr. Pepper to try to sell. It's an either you like that nasty taste, or you don't.
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      • Profile picture of the author Azarna
        Yorkie bars did the same things years ago. It was a long running campaign, even having a bit NOT FOR GIRLS on the wrapped where the word 'yorkie' should be.
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        • Profile picture of the author Alexa Smith
          Banned
          I don't really care what the outcome of their ad is, nor whom it offends - and as mentioned above, this is neither new nor original marketing, anyway.

          This is a product that can stain your teeth. End of story.
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      • Profile picture of the author Michael Oksa
        Originally Posted by sbucciarel View Post

        Except that I don't see any advantage at all in marketing soda to just one sex. There are people who love Dr. Pepper and people who think it stinks. I'm the latter and no commercial for Dr. Pepper would make me want one unless the commercial said ... we made it taste like coke or pepsi.

        There are already some women who do like Dr. Pepper. I don't see any "macho" aspects of Dr. Pepper to try to sell. It's an either you like that nasty taste, or you don't.
        Yep, and I don't see any advantage to Yoplait targeting ALL of their products toward women. I still eat yogurt, but the Yoplait commercials are some of the most sexist, anti-male drivel I have ever seen.

        Yep.

        I guess that kind of marketing DOES work.

        All the best,
        Michael
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  • Profile picture of the author J Bold
    I wonder if Dr. Pepper can get his healing elixir license suspended for offending women?

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  • Profile picture of the author Mr Offline
    It's just reverse psychology imho.

    Come on, who watch their weight
    the most? Women. It's only ten
    manly calories.
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  • Profile picture of the author Terry Hatfield
    Internet Marketing is not for women!!!

    Ok . . . just kidding. Did my statement do anything for you?


    Makes me think they are trying to angle it like it is beer. A guy thing lol. But where was all the girls in bikinis that would of really got me thirsty for a dr. pepper.
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  • Profile picture of the author Winlin
    It appears to be a marketing attempt to bait women into proving; it is for women too. It would be interesting to see how it plays out in the end.

    I think it's done lightheartedly enough that any one who gets offended is likely looking for reason to be offended.

    As a guy, the commercial really didn't hit any hot buttons with me. It does, however, seem that it has gotten the ladies talking???

    just my 2 pennies-winlin

    PS - I wouldn't be surprised to see a sequel ad showing an equally fit female actor stealing the scene by somehow one-upping the males and walking away with the "Pepper"
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  • Profile picture of the author Michael Mayo
    I believe that someone at Dr Pepper has been spending too much time here in the
    WF reading Bill's(tpw) threads...

    Have a Great Day!
    Michael
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  • Profile picture of the author JennySweets
    Originally Posted by Victoria Gates View Post

    Dr.Peppers new product slogan is "Not For Women." Some say its no big deal its marketing, others say "Hey wait a sec!?" What do you think?

    The commercial: Dr. Pepper 10 - YouTube
    Well, women shouldn't drink it anyway. IT's got so many chemicals in it, it's bad for urinary tract health.

    so I guess no one should drink it.

    Should read "not for human consumption"
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  • Profile picture of the author pacelattin
    I'm offended anyone drinks Dr. Pepper. Tastes like old toothpaste.
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  • Profile picture of the author Chri5123
    Everybody together now...

    "Dr Pepper SO Misunderstood!"

    The commercial is going to be a knockout - who was it that said "ALL publicity is GOOD publicity!"

    Don't think Dr Pepper care as long as people buy the drink!

    Chris
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  • Profile picture of the author NicholasCollins
    I think its great a great publicity stunt / marketing as it gets people talking about their product...like we are doing now
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  • Profile picture of the author Raydal
    I think that a lot of people are giving those ad agencies
    too much credit--that they want to create buzz, polarize etc.

    I saw the CNN news item on this ad and they said that the
    company was trying to brand a diet product as more masculine
    because men tend to think that "diet ____" are for women.

    So they were just trying to 'masculinize' their product. All
    those other good marketing techniques came by sheer
    accident.

    Again, I say we are giving these ad agencies too much
    credit.

    -Ray Edwards
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    • Profile picture of the author Martin Luxton
      Originally Posted by Raydal View Post

      I think that a lot of people are giving those ad agencies
      too much credit--that they want to create buzz, polarize etc.

      I saw the CNN news item on this ad and they said that the
      company was trying to brand a diet product as more masculine
      because men tend to think that "diet ____" are for women.

      So they were just trying to 'masculinize' their product. All
      those other good marketing techniques came by sheer
      accident.

      Again, I say we are giving these ad agencies too much
      credit.

      -Ray Edwards
      In Turkey, men will drink Coke Zero but not Coke Light because, in Turkish, a "light man" means a man lacking in cojones.


      Martin
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  • Profile picture of the author KimW
    Jill,
    I think Ban is trying to say we all stink!
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  • Profile picture of the author SteveJohnson
    My first reaction when I read the "Dr. Pepper Offends Women With New Slogan..." headline was, "well, good for them!"

    Being offensive is not necessarily a bad thing...and for those who are 'offended' at every little thing they don't like or agree with, I have one thing to say: "BFD".

    And if the above offends you, well...
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  • Profile picture of the author Lori Kelly
    I think it's a great marketing campaign. If people are talking about it, and they are, and not just here in WF, then consumers might just have to try it, both men and women.

    I thought of Lady Gaga when reading through this thread. I am not one of her fans and no doubt older than her average followers. But people talk about her. She does outrageous things and gets noticed. She has created an image that intrigue people and whether you like her music or not, you probably heard about her.

    Does her image or marketing campaign result in sales? Maybe.

    Will DP's campaign result in sales? I think so. Even if it are from the curious, they might buy it once and never again. As with any marketing campaign, time will tell.
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  • Profile picture of the author WebPen
    It's a short slogan that's easy to remember.

    It peaks interest for women, and they want it because its "not for them"

    Men want it because it gives them something thats "theirs"

    It's very different than a lot of the other commercials out there, because it's offensive. Creativity stands out, annd people will remember it much better than the 20 car commericals that are all the same.
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    • Profile picture of the author 4morereferrals
      Hrmmm ...

      Interesting. Isnt this the same co that just released an Ad with Fergie - who very seductively and "femininely" rolls up on a can o' the stuff - she slams it down like a shot of tequila - the pops out a cherry stem tied in a knot.

      Trying to put their sequential campaign idea all together ...
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  • Profile picture of the author savvybizbuilder
    Me either. I don't really like Dr. Pepper.
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  • Profile picture of the author browie
    Isn't this marketing 101?

    Make a stand so people are passionate about their particular stand on the subject.

    They got us creating a thread about it.
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  • Profile picture of the author Darren McClain
    It is just a soft drink after all.

    If it was opposite and said just for women, than men would not care and nor would the general public.

    The real slogan should be " not for children" for I see everyday where soft drinks are the only product put into their mouths.

    Try drinking water, is what I have to say.
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  • Profile picture of the author Riggs
    This false advertising is even worse than that time I opened a Kinder Suprise without actually being suprised.
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  • Profile picture of the author Joshua Rigley
    Banned
    People are just waiting to be offended so they can get attention, further their political agenda, file a lawsuit, or whatever. It's a stupid entitlement mentality, something that is destroying our society.
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  • Profile picture of the author CDarklock
    Originally Posted by Victoria Gates View Post

    Dr.Peppers new product slogan is "Not For Women." Some say its no big deal its marketing, others say "Hey wait a sec!?"
    ...but everybody is talking about Dr. Pepper, exactly like they were supposed to.
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  • Profile picture of the author Daniel Evans
    Well they certainly won't lose out on sales regardless since the controversy is causing so much exposure....

    Whatever their intentions their product is in the limelight.
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    • Profile picture of the author MissTerraK
      As a woman, I can honestly say that I love this commercial!

      Not for the reasons you may think, though.

      I absolutely abhor the taste of Dr. Pepper! The one time I tried it, I immediately spit it back out and had a nasty aftertaste in my mouth until I took a big guzzling swig of Pepsi.

      So when they state that Dr. Pepper isn't for women, I don't have to feel guilty for hating it. And they gave me an easy out when politely offered one.

      All that being said, they certainly have got their product brand to be the one being discussed more than the others, at least for a while.

      Terra
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    • Profile picture of the author JohnMcCabe
      Originally Posted by webcore View Post

      Well they certainly won't lose out on sales regardless since the controversy is causing so much exposure....

      Whatever their intentions their product is in the limelight.
      Yeah, it's generating some buzz. But is it another "thatsa spicy meatball" moment, where people remember the campaign but don't buy the product?

      Look at the conversation here on a marketing forum. It's about Dr Pepper's brand in general. Most are ignoring the new product launch in favor of an 'I love it' vs. 'I hate it' referendum on the Dr Pepper...
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  • Profile picture of the author galation
    Originally Posted by Victoria Gates View Post

    Dr.Peppers new product slogan is "Not For Women." Some say its no big deal its marketing, others say "Hey wait a sec!?" What do you think?
    I don't think it's bad to be honest. We've been doing for years in the UK with the Yorkie chocolate bar - 'Yorkie - It's not for girls'
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  • Profile picture of the author Victoria Gates
    I love a good healthy debate over marketing. Appreciate everyone's comments here!
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  • Profile picture of the author Quirpo
    Think about things that go viral! Sometimes the best advertising, is any that attracts attention!
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  • Profile picture of the author MikeyMillward
    Yorkie "It's not for girls" indeed comes to mind...

    The fact there are so many responses, suggests enough buzz has been created, I really don't want to say "there is no such thing as bad publicity" but I think the shock value here will lead to long lasting brand recognition.
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  • Profile picture of the author Istvan Horvath
    When I saw the title of this thread my first thought was "who-the-f*ck-is-dr-pepper?"


    (finally, I figured out it's a drink... I just never use this kind of artificial 'coloured waters'; I stick to my natural "juices": from grape, from malt [both fermented and distilled] and distilled from other traditional fruits: plum, apricots, cherry)
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