YouTube Offline Video Marketing Question

6 replies
I am producing a video for an offline restaurant and have read from
fellow warriors that, if I am charging a monthly fee as I am also doing
SEO to try and get best exposure for my client.

The YT video is on my account and not the client. So I have full control
of the video and all the descriptions, tags, keywords etc etc. If they
decide to cancel I can then switch off the video.

Would this be a disadvantage for me to control the client's video as far
as YT and Google optimization is concerned?

Thanks



papeter
#marketing #offline #question #video #youtube
  • Profile picture of the author Kate Davies
    Hi

    I don't think there are any SEO issues with it being on your channel, as long as you use the right tags etc. And do as much SEO work as is reasonable for the fee that you get.

    The only problem that I forsee is putting a value on the video itself. Did you film, edit and produce the video? And, if so, did you charge a fee for the video itself with an additional fee for monthly SEO, or is the entire production fee wrapped up in the monthly charge. If it's the latter, then do they ever achieve ownership of the video?

    Lets say they stop paying you after 10 months. They might claim that the 10 monthly fees that they have paid you should have covered the cost of the video production and ask for the original file so that they can host it themselves. Depending on the amounts involved that may be a justifiable claim.

    If you haven't already done so, I think you need to tie up these commercial aspects quite tightly.

    Kate
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    • Profile picture of the author Bill Farnham
      A better solution would be to have the client create a YT channel (assuming you want to stick with YT) and let you have access to the channel.

      The more videos you put on a YT channel the greater the odds are that YT will at some point consider deleting your channel for any unkown or spurious reasons. Those reasons could include a competitor to one of your clients flagging your videos, or YT simply deeming your channel unfit for whatever reason.

      If that happens, and there are enough stories floating around to verify that YT will ban accounts as they see fit, you will lose all your client videos in one single event. No a good outcome.

      If your business growth depends on creating more videos for more clients going forward than now is a good time to determine the risks associated with a single common account in your name.

      ~Bill
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      • Profile picture of the author papeter
        Thanks Bill. So I really need to add more user names, one for each video category. Spread them about. Same with any other video sites I suppose.



        Originally Posted by Bill Farnham View Post

        A better solution would be to have the client create a YT channel (assuming you want to stick with YT) and let you have access to the channel.

        The more videos you put on a YT channel the greater the odds are that YT will at some point consider deleting your channel for any unkown or spurious reasons. Those reasons could include a competitor to one of your clients flagging your videos, or YT simply deeming your channel unfit for whatever reason.

        If that happens, and there are enough stories floating around to verify that YT will ban accounts as they see fit, you will lose all your client videos in one single event. No a good outcome.

        If your business growth depends on creating more videos for more clients going forward than now is a good time to determine the risks associated with a single common account in your name.

        ~Bill
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      • Profile picture of the author bwh1
        Originally Posted by Bill Farnham View Post

        there are enough stories floating around to verify that YT will ban accounts as they see fit, you will lose all your client videos in one single event. No a good outcome.
        ~Bill
        This is unfortunately the TRUTH.

        Me and my biz partner had a YT video on position #1 for a great keyword, generated good traffic to our offer.

        About 2 month ago YT cancelled our channel without warning, without chance to explain anything.

        Someone didn't liked the video and posted a bunch of BS on the comments area telling that we are a scam etc....all that during my buddies vacation where he didn't checked his account frequently.

        That was enough reason for YT to shut down the account permanently.

        So in your case, hosting CLIENTS videos, I would actually sell the video to the client to host it at their host, or if they want at their YT account (their responsibility, not yours).

        Imagine that you can host the video at the clients site/Blog (use a video sitemap to get indexed), then you can get a SEO contract to get it on first page.

        That recurring SEO packages value would be higher if the video is at the clients site IMO, because there are more ranking benefits for his site.

        I purchased once a good WSO about getting Videos ranked high, hosted at your own host. But I can't remember the name of the author, WSO.

        G.
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    • Profile picture of the author papeter
      Thanks Kate, great input. I photographed, edited added background music etc and am doing SEO for client as well. Client actually rents the video plus my services. They can
      suspend the service at any time. I have a 3 tier pricing model. (a) basic video production only and submission to various video sharing sites. (b) + SEO and work full relevant keyword description, tags, (c) + SEO as 'b' + submission to social sites...the full monty!

      I will re-do my contract to make it more watertight. Thanks again!

      Peter

      Originally Posted by digileaf View Post

      Hi

      I don't think there are any SEO issues with it being on your channel, as long as you use the right tags etc. And do as much SEO work as is reasonable for the fee that you get.

      The only problem that I forsee is putting a value on the video itself. Did you film, edit and produce the video? And, if so, did you charge a fee for the video itself with an additional fee for monthly SEO, or is the entire production fee wrapped up in the monthly charge. If it's the latter, then do they ever achieve ownership of the video?

      Lets say they stop paying you after 10 months. They might claim that the 10 monthly fees that they have paid you should have covered the cost of the video production and ask for the original file so that they can host it themselves. Depending on the amounts involved that may be a justifiable claim.

      If you haven't already done so, I think you need to tie up these commercial aspects quite tightly.

      Kate
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  • Profile picture of the author Benjamin Ehinger
    No, but I think an iron clad written contract signed by both parties is the way to go. You are going to put your time into the video and all the work you do for them and you need some type of protection in case they don't pay you.

    Benjamin Ehinger
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