NDA Webinar.. A New Trend?

11 years ago

Well, as a marketing ploy, it sounds like information you are "not supposed to have". So, regardless it may be working for them just on the curiosity factor.

:-)

-Adam

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mattflynn

11 years ago

I am assuming this stands for "non-disclosure agreement"? If so, how are you supposed to sign and what do they require to agree to?

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Suthan M

11 years ago

yes, its non disclosure agreement.

they expect you to print it, sign it, scan n send to them back. this is basically an agreement that you wont reveal what is revealed in the webinar.

BUT.. I wonder how do they enforce it if they give out a replay?

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J Cohen

11 years ago

Originally Posted by Suthan M

yes, its non disclosure agreement.

they expect you to print it, sign it, scan n send to them back. this is basically an agreement that you wont reveal what is revealed in the webinar.

BUT.. I wonder how do they enforce it if they give out a replay?

At this moment in my career I cannot see myself going through this just to give people the satisfaction of pitching me something.

Jay

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E. Brian Rose 11 years ago

Originally Posted by Suthan M

BUT.. I wonder how do they enforce it if they give out a replay?

It's a clever way of making people think they are getting in on the top secret stuff. It's also a way to further qualify a lead.
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Don Schenk

11 years ago

Too weird.

Maybe a dozen or so years ago, Jeff Paul was marketing his "$4,000 a day sitting at the kitchen table in your underwear" program. It was a $10 or $20 book that was really a long salesletter. The end product was a $275 or so course he had created about how to sell high priced info products.

But there was an NDA to be signed on the order form. So I didn't order. He might reveal tacktics and strategies I already knew, and I would be agreeing not to reveal what I alredy knew.

A year or two later there was a Guthy-Ranker informercial selling the Jeff Paul "underwear" course for $199. I called Jeff's office, and his assistant assured me it was the same course Jeff had been selling earlier - the one with the NDA. Now there was no NDA with the TV offered course.

When I mentioned to his assistant that I had not purchased earlier because of the NDE, I learned the NDE was only there to make the original course seem more exclusive.

BTW It was a good course. I followed it to the letter, and made a bunch of money with the system.

:-Don

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brunski57

11 years ago

Originally Posted by Don Schenk

Too weird.

Maybe a dozen or so years ago, Jeff Paul was marketing his "$4,000 a day sitting at the kitchen table in your underwear" program. It was a $10 or $20 book that was really a long salesletter. The end product was a $275 or so course he had created about how to sell high priced info products.

But there was an NDA to be signed on the order form. So I didn't order. He might reveal tacktics and strategies I already knew, and I would be agreeing not to reveal what I alredy knew.

A year or two later there was a Guthy-Ranker informercial selling the Jeff Paul "underwear" course for $199. I called Jeff's office, and his assistant assured me it was the same course Jeff had been selling earlier - the one with the NDA. Now there was no NDA with the TV offered course.

When I mentioned to his assistant that I had not purchased earlier because of the NDE, I learned the NDE was only there to make the original course seem more exclusive.

BTW It was a good course. I followed it to the letter, and made a bunch of money with the system.

:-Don

I have used NDA agreements in my offline business. Here is what I know... it is hard to enforce, unless you can prove what you disclosed is very unique and not readily available, so most agreements won't stand up in court.

I used it mainly to intimidate my employees, into not disclosing my marketing strategies. BTW... Most people are Sheep (condition by society) and they will follow orders from a strong personality.

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AgileWarrior

11 years ago

Originally Posted by brunski57

I have used NDA agreements in my offline business. Here is what I know... it is hard to enforce, unless you can prove what you disclosed is very unique and not readily available, so most agreements won't stand up in court.

I used it mainly to intimidate my employees, into not disclosing my marketing strategies. BTW... Most people are Sheep (condition by society) and they will follow orders from a strong personality.

We don't require clients which only need "bread and butter" solutions any NDA. However, the ones which requires a customized solution are requested to sign an NDA and non compete.

Suffice to say that we can't get NDAs from Venture Capitalists.

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jaybaker

11 years ago

The NDA is a pretty basic one that when implemented in this context could give more perceived value... However the only way I can see them enforcing it with the replay given out is is time sensitive expiration replay link i.e. expires 24 hours after the email is sent out.