Newcommer in need of mentors.

Hi my name is Nick and I am a newcommer to this forum, and glad to be here. I have recently been putting a lot of time in becoming aquainted with with these fabulous forums and have decided to start a local e-commerce consultant business thanks to "A Stupidly Simple Cash Cow", by David Preston. I've thought about it for a while but have decided to put the wheels in motion now. I'm currently unemployed so i really have nothing to loose. Ive put the last few bucks i have into buying business card paper, bright colored paper for flyers, address labels,envelopes, stamps and a "confidential" stamp.

I really have no experience with SEO besides what I have read about it and havent done any web page editing in about 12 years so i am beyond rusty. This aspect of the business is what kind of gets me nervous because it seems like i will have to learn it at my customers expense.

I have also become familiar with the ability to increase leads for clients through YouTube. I havent made any videos yet but at least this is something i can become aquainted with on my own time. Seems like a good option for me to introduce to my first few clients to add more value to compensate for my lack of experience.

I'm pretty sure i can impliment a capture mechanism on a web page but i have a few questions. Does the autoresponder service that i sign up with provide me the code that i can copy and paste into the home page? Also I have found the ability to set microsoft outlook to autorespond and i am wondering since it is possible to do that then why pay an autoresponder service to do something i may be able to implement myself? Or are the two concepts totally different? I'm also wondering if i should limit the types of services that i offer untill i become a bit more aquainted with the business.

And the big question is price. How much do i charge for these different services? Also I'd like to know how i should bundle these services up into packages what prices should i use. I live in New Jersey which boast the highest average family incomes in the country so thinga do tend to get a bit expensive out here. The thing is people dont mind spending if they see results.

One more thing i am having trouble with is which local business do i target? I'm from North Haledon NJ so if someone would show me a few examples of businesses in my area that would be a good choice and let me know why you choose them I would be greatly in your debt.

My head is filled with all this new stuff and im just trying to put it all together.

After all these questions, i have a tip for everyone while they are trying to get a customer into investing into their work. Bring a notebook and draw a line right down the middle of the page. On one side show them the pros of your services and on the other side of the page show them what they get(or really dont get) from yellow book or whatever advertising including the price differences. I used to use this tactic when i was trying to pitch a cell phone sale to people who are walking past my kiosk in the mall when i worked for t-mobile. People like to see what they are getting as opposed to what they already have right in front of there face. Visual images will improve your ability to sell your services. Its also good to print a portfolio of all the prices of local advertisers and then show them what your sporting. I'm sure that will have them jumping on your boat in no time

Sorry for the never ending post, i am a man of many questions.
Any info would be greatly appreciated.

P.S. Any ideas for a name for my business? Or can i go without one?