Free Gift Cards... $14.99 vs $20.00

7 replies
Hey everybody. I am launching a new website in a few weeks and I am promoting it at a seminar. At this seminar they have gift bags, in which I am going to include a gift card for my new site. My products retail for 14.99.

I'm debating on whether or not to make the gift cards $14.99 or $20 even...

My product is 100% digital, so I don't mind taking the hit on the 2nd item purchased. But would that really be necessary?

I will have 12 new products at launch and at this point creating new customers is my #1 priority and I have a product they will come back for...

Which way do you guys think I should go? :confused:
#$1499 #cards #free #gift
  • Profile picture of the author JennSpencerIM
    I'd go with the $14.99 so they get one product for free. Did you consider trying $13.99 so they have to pay a dollar and that way you know who are buyers and not just freebie seekers? Just a thought!
    {{ DiscussionBoard.errors[4858969].message }}
    • Profile picture of the author Quirpo
      Originally Posted by JennSpencerIM View Post

      I'd go with the $14.99 so they get one product for free. Did you consider trying $13.99 so they have to pay a dollar and that way you know who are buyers and not just freebie seekers? Just a thought!
      I actually agree......but I wouldn't even do that much.
      Can you do a 50-75% off first purchase and 25% off second?
      This will get you further with users knowing your products are worth money!
      Signature

      I give thanks everyday for my wonderful family......but I still work way too much!

      {{ DiscussionBoard.errors[4859286].message }}
    • Profile picture of the author Bondtana
      I'd go with the $14.99 so they get one product for free. Did you consider trying $13.99 so they have to pay a dollar and that way you know who are buyers and not just freebie seekers? Just a thought!
      Ahhh... I did not consider that. That's a good idea, but I don't mind the freebie seekers too much. As long as they +1 and like my page and spread the word about it, which I think is possible. I have some very cool stuff on my site, beyond just selling things.
      {{ DiscussionBoard.errors[4859344].message }}
  • Profile picture of the author Bondtana
    I actually agree......but I wouldn't even do that much.
    Can you do a 50-75% off first purchase and 25% off second?
    This will get you further with users knowing your products are worth money!
    You guys are really making me think (why i posted here). I was thinking about a 99% off coupon in the early stages...
    {{ DiscussionBoard.errors[4859357].message }}
  • Profile picture of the author AceOfShirts
    What is actually on the gift card that is giving them the discount?

    If it's just a coupon code that they can enter in your shopping cart be prepared for that code to be posted and passed around all over the internet.

    If each card has a unique code you won't have to worry about it, but just in case.
    {{ DiscussionBoard.errors[4859402].message }}
  • Profile picture of the author R Hagel
    I don't like the 14.99 price point. Usually when you price a product, you use the $xx.99 trick so that it seems less expensive. The buyer says "hey, it's not even $15 -- I'm in!"

    So, isn't it possible that a gift card recipient will feel the same way when they get a gift card for $14.99? "Cheap SOB couldn't even give us a full $15..."

    I'd say if you're thinking of the $14.99 pricepoint for the gift card, it's better to just do $15 instead. It just looks better... IMO.

    Becky
    {{ DiscussionBoard.errors[4859655].message }}
    • Profile picture of the author ryanzona
      Originally Posted by R Hagel View Post

      I don't like the 14.99 price point. Usually when you price a product, you use the .99 trick so that it seems less expensive. The buyer says "hey, it's not even $15 -- I'm in!"

      So, isn't it possible that a gift card recipient will feel the same way when they get a gift card for $14.99? "Cheap SOB couldn't even give us a full $15..."

      I'd say if you're thinking of the $14.99 pricepoint for the gift card, it's better to just do $15 instead. It just looks better... IMO.

      Becky
      That is a great point in my opinion. When buying the idea is to make the price seem lower,so use of .99 instead of the full dollar makes sense.
      But when giving the coupon it's better to make it appear more valuable, even if only by a penny.
      {{ DiscussionBoard.errors[4859686].message }}

Trending Topics