Cursing in Copy
I know a lot of IMers use curse words (and I mean specifically "light cursing, like "damn", "****", etc.) in their copy as a way to be "edgy", but I've yet to see any of the real bombs (F-word, C-word, N-word, etc.). As a caveat, I've really only seen it in niches that are almost exclusively male. Not sure how much that matters.
I know there are a lot of people out there who are fundamentally opposed to using that kind of language, and probably many more who just have the gut feeling that something like that would offend the reader rather than entice them, however...
Those of you that have tried it out, have you noticed any real difference in conversions?
Have you tried anything like that with your lists?
What was the reaction?
Best,
Adam
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