Need help 4 increasing conversions on a standard shopping cart page

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that sounds pretty broad, and I know I can track google analytics bounce rates on each page etc ...

but I am wondering what the best method of increasing sales on a bog standard virtuemart shopping cart page would be.

Perhaps I need bigger brighter fonts on the introduction or images of the dog treats themselves.

Anyone have an opinion on what works on a shopping cart page (even my dog treat page) after someone lands on it? What psych triggers may I be missing?
#cart #conversions #increasing #increasing sales #page #shopping #shopping cart #standard

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