that sounds pretty broad, and I know I can track google analytics bounce rates on each page etc ...
but I am wondering what the best method of increasing sales on a bog standard virtuemart shopping cart page would be.
Perhaps I need bigger brighter fonts on the introduction or images of the dog treats themselves.
Anyone have an opinion on what works on a shopping cart page (even my dog treat page) after someone lands on it? What psych triggers may I be missing?