Your Definition of Internet Marketing

by tk226
37 replies
I would Appreciate if you kindly enlighten this post with your definition of internet marketing.

Thanks.
#definition #internet #marketing
  • Profile picture of the author tahoecale
    Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for

    Internet Marketing

    Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.[2] Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

    Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies
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  • Profile picture of the author tk226
    tahoecale thanks for this info. One thing confuses me is that everyone online creating and selling products are referred to as internet marketers. I think, like production - marketing too is a different department. An apt word for those creating and selling products online I think should be i-entrepreneurs. and who do just marketing for others can be termed as i-marketers.
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by tk226 View Post

      tahoecale thanks for this info. One thing confuses me is that everyone online creating and selling products are referred to as internet marketers. I think, like production - marketing too is a different department. An apt word for those creating and selling products online I think should be i-entrepreneurs. and who do just marketing for others can be termed as i-marketers.
      What good is creating a product if you don't market it? They go hand in hand.
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  • Profile picture of the author smoor2012
    I have discovered that internet marketing is really misunderstood and alot of times handled wrong. You still have to be yourself and build good relationships with people or you never hear from them again. You still have to learn good marketing skills to use online, just like offline. Your audience online is just so much bigger.
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  • Profile picture of the author anthonyb
    For me Internet Marketing is the process of understanding a market, and putting together the right message that reaches the market. How you reach the market is through the Internet, which host a number of services like WWW, email, social media search engine that are all used in reaching your market.
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  • Profile picture of the author Real-TechGuy
    Internet Marketing: Using digital media to bring people into your sales funnel.
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    Click HERE for Tons of FREE Internet Marketing Training
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  • Profile picture of the author xavierfok
    Basically Internet marketing uses for the advertising and marketing of our websites, products.
    Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

    Internet marketing divided into three types :- Web marketing, email marketing and Social media marketing.

    1.In Web marketing includes e-commerce Websites, affiliate marketing Websites, promotional Websites, online ad on search engines, and organic SEO.

    2.Email marketing involves both advertising and promotional marketing via e-mail.

    3.Social media involves both advertising and marketing from social networking sites like Facebook, Twitter, YouTube and Digg, Reddit and many more.
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  • Profile picture of the author djasmin
    Your sales methods through internet is known as internet marketing
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  • Profile picture of the author Karan Goel
    My definition of IM is:
    1. Ability to work from home
    2. Be my own boss
    3. Rake in as much money as I can
    4. Don't crave for no promotions

    Karan
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  • Profile picture of the author kaper7
    One who is of service to others! It is extremely viral.
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  • Profile picture of the author wowcolombia1
    Hello
    For me internet marketing is like trying to persuade people in the internet.So they buy a product and you get money or commissions.Internet marketing haves different categories like email marketing,article marketing,affiliate marketing and some more but i cant renember right now.For me email marketing its the future where alot of people are going to work in the future.This is getting very popular.
    so thats all i can tell you,hope that helped you
    -Oswald Luis
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    • Profile picture of the author Kay King
      I call it "going to work" - but I only have to go down the hall to my office. No driving, no traffic, no dress up, no irritating co-workers. The boss is a b*t*h but...oh, never mind, that's me.

      I think of internet marketing as anything you sell (product/service/whatever) online. It's marketing on the internet.

      Kay
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      • Profile picture of the author mint20
        Internet marketing is the most successful and efficient way to brand your services and to raise your visibility online. Basically it refers to marketing of products or services over the Internet.
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        • Profile picture of the author EdwinBrownJr
          Giving the right people the right message with the right offer at the right time
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  • Profile picture of the author Benjamin Ehinger
    For me, Internet Marketing=Freedom. Because of internet marketing I am able to take my work anywhere I want and I don't answer to a boss or work a job anymore.

    Benjamin Ehinger
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  • Profile picture of the author tk226
    smoor2012 - Thanks for that key point. Knowing and learning about marketing before venturing into imarketing will definitely yield results.

    anthonyb - Thanks. Reaching the market with right message through online channels is all what it takes. Its a simple definition you've given but it's too profound to be ignored. Right message and finding right channels is absolutely important.

    Real-TechGuy - Thanks. You're very right. It can be a physical product or a digital product and you use digital media to progress toward customer to feed your sales funnel. In few words you've touched the depth of this post.

    Xavierfok - Thanks. totally agree, for big businessess it's a conjuction process. Online advertising is just one channel. Your focus was on channels like website/email/socialmedia. It's really boils down to these channels only. and your effectiveness relies heavily on how you use these online ways.

    djasmin: Thanks, Your post is just similar to what Real TechGuy has mentioned. In one way or other all definitions falls into one chunk only. the way we see and use words that distinguishes messages.

    sbucciarel - Thanks for quoting my thoughts on it. I agree product and market are complimentary and are like car&petrol and similar items. It's just for the sake of departmentalizing that businesses has seperate functional units to answer one quesiton that is creating and selling products.

    Karan Goel: Thanks for indirectly attributing profitable consquences of being involved in an online marketing. I like the freedom too.

    kaper7: Thanks - reminds me of the popular phrase 'get the people what they want' and you've all you want. Through service in form or product or advises. Great thought.

    Oswald Luis: Thanks. Pursuading people to buy what you sell in exchange for money is really the bull's eye of internet marketing. Your prediction is already materializing.

    Kay: Thanks for that unorthodox reply - it's really a work that frees your mind before you start.

    mint20: Thanks for your contribution. Your words are profound. "brand your services and to raise your visibility online" If you're successful in doing this then success is as they say not far.

    EJBrown: Thanks, totally agree timing is what crucial in internet marketing. Delivering untimely products/services will not do anything. I think, that's why imarketers need to constantly catch up with new profitable keywords and readjust their previously established keywords. Well, a superb point.

    Benjamin Ehinger : Thanks and delighted to notice your freedom. The only person you're answerable is 'YOU' only.
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  • Profile picture of the author Chri5123
    Internet Marketing = Marketing Using The Internet as the medium of communication.

    What it means to me?

    Living life on my own terms - i.e FREEDOM!

    Not meaning to sound like William Wallace!

    Chris
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  • Profile picture of the author holeyness
    I think internet marketing is quite broad, and it covers everything from e-commerce, to seo, to social media.
    I would even consider getting offline consultants via the web Internet marketing. It is getting more important in recent years and a lot of business have extended into the online world.
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  • Profile picture of the author Dapper Fellow
    I think Internet Marketing is simply using the digital environment we call the Internet as a vehicle for the delivery of information and entertainment that can be converted into money through advertising. The paper publication industry has successfully engaged in this type of commerce for decades, and the television industry took information (and entertainment) surrounded by advertising to a new level.

    Of course, participation as a publisher in the paper and television industry requires a whacking amount of money.

    Internet marketing really isn't anything new at its core, but the vehicle (affordable computers of all kinds) changed the dynamics of the game, so to speak, by making it possible for a single individual with a very limited budget to engage a wide audience that has the ability (hopefully) to purchase good and services.

    For this freelance writer Internet Marketing is the best thing since sliced bread.
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  • Profile picture of the author Allan Nkata
    Being able to do business globally without the challenges which offline businesses would otherwise meet. Think about it, i can be based in England and have customers from USA, Australia, Canada, etc, without even leaving my home. Thats the beauty of Internet Marketing
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  • Profile picture of the author tk226
    Chris: Thanks for leaving your message and reminding again that imarketing = freedom

    holeyness: Thanks for that broad definition. Yes, it's now a world phenomenon and it's in geometric growth.

    Dapper Fellow: Thanks and you've come up with a very key point that is 'advertising'. how it was used previously and how internet changed it. And how, lucky people to share information online without spending hefty sums.

    Allan Nkata: Thanks for the input. Amond many advantages that strikes most the online imarketers is the access to the world wide customers. Really sky is limit in imarketing for people willing to put all that it takes.
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  • My definition of Internet Marketing is using a computer and or website to promote something and ultimately to make money.

    You can bring in the customers online or offline but your business would somehow revolve around using a website to communicate, sell or entertain your visitors.
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  • Profile picture of the author tk226
    Thanks Peter for your short definition. Yes, two things are there selling product and making money using online as a vehicle. & you're right it's not just online, but you can persuade others offline also to get your valuable products

    Thanks Junne - I wish you're laptop may make more money for you!. It's a very refreshing to note how working from anywhere gets you result.
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  • Profile picture of the author Sheila Dunfrey
    .... is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.
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  • Profile picture of the author David Maschke
    Internet - not offline
    Marketing - not keeping your mouth shut about your product or service.

    (sheesh - I should really get around to making my sig file again. I'm such a hypocrite.)
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    I

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  • Profile picture of the author zpivat
    I think most people (at least here at WarriorForum ) equate internet marketing to affiliate marketing. However, I think that terminology is a very general thing.....as the name says, I guess internet marketing just means marketing (anything, be it commercial or not) through the power of the Internet!!



    Originally Posted by tk226 View Post

    I would Appreciate if you kindly enlighten this post with your definition of internet marketing.

    Thanks.
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  • Profile picture of the author tk226
    Sheila : Thanks for that valuable insight. It's universal practice that we tend to give so many meanings to one particular thing and so this is with internet marketing. The only thing which confused me was the term imarketers instead of being ientrepreneurs or ibusinessman.

    David Maschke : Wow, keeping mouth shut really doesn't get you where you like to be - and in internet marketing it's indeed valuable to keep your mouth publicity open as much as possible both on/off - line.

    Zpivat : Thanks. I agree that really affiliate marketing is now being widely associated with internet marketing. I think (deriving from your evaluation) lot of internet users earlier used to promote affiliate products and may be that's the reason why they associated themselves with internet marketing. Must say a great point to this thread.
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  • Profile picture of the author David Maschke
    Everyone else gets a thanks, I get a wow.

    Oh, thanks for the valuable insight.

    I don't think "Internet Marketing" can be simplified anymore than it already is. I mean, isn't it already self explanatory?
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  • Profile picture of the author tk226
    David - Thanks for the revamped thought that internet marketing is 'self explanatory'. Well, there are lot of things that are self explanatory but adding your own meaning to things that are self explanatory but very important to you (case in point is IM) will provide you a clear sense of understanding and direction about it. Like the way you defined it as 'internet means being online and not offline and marketing means to not keep your mouth shut. And, this your own definition will drive you always to have success by being constantly and regularly online with your products and publicizing them at every opportunity.
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  • Profile picture of the author Arthur Barn
    ...is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.
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  • Profile picture of the author nicholasb
    its one of the methods I use to market my product and services and in it's self is not really a business model.
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  • Profile picture of the author tk226
    Arthur: that seems to me a completely comprehensive definition. Thanks.

    Nicholasb: Thanks for your feed. Though not like a business but as long as it creates income opportunities marketers will find it like a business model.
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  • Profile picture of the author Praveen Kumar
    if i say in a sentence "Easy to Learn but Hard to Earn"
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  • Profile picture of the author tk226
    Thanks Praveen for that real truth statement. But, once peple find the way to earn then it's the best thing.
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  • Profile picture of the author keven brown
    Internet marketing is type of marketing where you market your products and service over the internet. It has various branches like

    1)SEO
    2)SEM
    3)SMO
    4)Video Marketing
    5) Viral Marketing
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  • Profile picture of the author waitingforyou
    it's one of the efficient way to promote and sell your product.
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  • Profile picture of the author iceberg81
    Internet marketing: finding people with needs and provide them useful information.
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