800 lb Gorilla stomps out local competition (Google)

13 replies
Google is on the move and is now taking a shot at all that juicy local business. I don't know what markets they are in so far, but Utah is one. They have ads on the radio constantly and when one looks at the front page of Google there is a link to:

Utah Get Your Business Online!

Thoughts?
#800 #competition #google #gorilla #local #stomps
  • Profile picture of the author Jill Carpenter
    A free customized domain name and hosting for one year
    I have to wonder what the rate is after the first year.

    Even with canned programs like this, there are always going to be specific details some businesses are going to want to control.

    I think I'd want to convince my customers why this might be a good experiment or side site to have - but use it on how to convince them to not let Google be in full control of their online affairs.

    It's too much like using the same hosting and domain provider. Too many eggs in one basket.
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    • Profile picture of the author Scott Ames
      I agree. I wouldn't be comfortable with Google controlling everything about my site. I'll bet they get indexed fast though.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by Scott Ames View Post

        I agree. I wouldn't be comfortable with Google controlling everything about my site. I'll bet they get indexed fast though.
        Yes - and for that I would have a site on them added to a list of services I offer to set up for Mr. Offline Businessman.
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        • Profile picture of the author Jill Carpenter
          Intuit site:

          A 3-page website, a domain name, website hosting, and free email support for 30 days.

          You get all this free for one year. If you love it, you can keep the website after that for just $4.99/month and the domain name for $2/month. And don't worry, you can cancel at any time.
          3 pages?

          You are basically paying for a full domain and hosting package after the first year.
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          • Profile picture of the author Scott Ames
            Originally Posted by Jill Carpenter View Post

            Intuit site:



            3 pages?

            You are basically paying for a full domain and hosting package after the first year.
            Not as good as I would have thought. It's not going to be a problem to overcome, yet.
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            • Profile picture of the author Jill Carpenter
              As partners in the America Get Your Business Online campaign, I understand that Intuit will share information with Google. Intuit's use of your data is governed by Intuit's Privacy Policy and Google's use of your data is governed by Google's Privacy Policy.
              I installed piwik.

              So nice they want to give you a free website, isn't it?
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  • Profile picture of the author Scott Ames
    Ah...I see what happens after a year. At first I thought it was going to be all free forever just like a FaceBook page.


    Free seems too good to be true. What’s the catch? What happens after the 365 days when the free offer expires?

    It's all absolutely free including the web hosting for one year. If after 365 days, you want to keep your website hosted with Intuit, you can pay $4.99 per month for the web hosting, and $2.00 per month for your domain. These charges will be automatically billed to you, on a monthly basis, after the first year. You may cancel at any time, and do not have to sign a contract for any period of time. Pricing based on current Intuit Websites prices. Prices are subject to change and determined by Intuit.
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  • Profile picture of the author Scott Ames
    When I heard the ad on the radio I thought it was brilliant of Google. Free website to all local businesses. That will quash all the local guys at the same time giving more control and traffic to Google. I had no idea it was a deal with Intuit and that the deal is not robust at all.

    They really could have dominated with this but the fine print makes it unattractive to me. I wonder how many businesses will be sucked in. Plenty I'm sure. Then when the site doesn't really meet their growing needs they'll have to find a local guy to create what they really wanted.
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    • Profile picture of the author Jill Carpenter
      I actually know a few small businesses that don't have a web page up. I would consider kick starting them here - but tell them to use a dot net or a dot info and reserve the dot com for when they are ready to build a real site. This way they could experiment a bit and not be scared to lose their prime name.
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    • Profile picture of the author SteveDolan
      Originally Posted by Scott Ames View Post

      They really could have dominated with this but the fine print makes it unattractive to me. I wonder how many businesses will be sucked in. Plenty I'm sure. Then when the site doesn't really meet their growing needs they'll have to find a local guy to create what they really wanted.
      I think a LOT of local businesses will be sucked in. why work with some 'local' guy you don't know when you can work with the 'brand leader' (Google).

      Also I bet the majority of local businesses will not monitor the success (or not) of their site - hell, they won't even really know WHY they have a site.

      Short term I think it's a really bad thing, but for the creative amongst us it will present some opportunities down the line
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  • Profile picture of the author Aaron H
    We had something similar in the UK with a large hosting Co pushing free/cheap websites on prime time TV, to be honest I wasn't too worried, almost saves time because there's a good chance the real time wasters offliners have to deal with will take the big boys up on these services.

    Also think there's a tipping point businesses get to that they'd never go back to free or cheap monthly subscription services, for the same reason as Scott mentioned about their growing needs. Businesses aren't just after a free website, maybe starting up when they're shelling out expenses left right and centre, but 9 times out of 10 they're looking for someone to get results.

    Even saying about startups, there's plenty out there who'll hire professional offliners for the exactly same reason they could probably do their own accounts, but would rather hire a professional accountant.
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    • Profile picture of the author WebPen
      Originally Posted by Aaron H View Post

      Even saying about startups, there's plenty out there who'll hire professional offliners for the exactly same reason they could probably do their own accounts, but would rather hire a professional accountant.
      That's a good point- its just like an IMer who outsources something that they know (such as installing Wordpress, uploading posts, backlinks, etc.)

      I think most savvy business owners realize that its worth paying a specialist to do it and save themselves both time and money in opportunity cost
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  • Profile picture of the author NatureGal
    This can actually be a great opportunity for web designers / developers / marketers to earn some money by doing the work of setting up the site for them using Google.
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