Seasonal traffic patterns

3 replies
I've noticed that certain holidays, which have vastly different traffic patterns then normal days, also start long term traffic trends. Memorial day, for example, has an extremely low internet usage rate (everyone's outside) and serves as the definitive start of the "summer internet season", and seasonal sites/topics take off immediately afterwards.

The "season-shift" days I've seen so far this year are January 1, Memorial Day, and Labor day.

The reason this came to mind is that I saw an unexpected drop in traffic across several niches on Friday the 14th - it doesn't seem to be a holiday of any significance, but it could be the start of the "fall holiday" season making itself known.

Does anyone else have any ideas, supported by your own visitor data? Anyone else experience anomalies on Friday?
#patterns #seasonal #traffic
  • Profile picture of the author talfighel
    When ever their is a holiday, traffic seems to go down a little. This should not concern you at all. You should consistently advertise your business on a daily basis. Never stop.

    Consistent advertising is the key here.
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    • Profile picture of the author MarathonMan
      Originally Posted by talfighel View Post

      When ever their is a holiday, traffic seems to go down a little. This should not concern you at all. You should consistently advertise your business on a daily basis. Never stop.

      Consistent advertising is the key here.
      I already know this, I'm just wondering what holiday/event caused this last drop on the 14th/15th.
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  • Profile picture of the author peterlaz
    Yes, I have a similar experience. Traffic dropped on 14 & 15. I am not sure why?
    Used to get 250 visitors per day. Dropped to 100 on Friday and Saturday!
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