What aditional conversion rate can I expect?
When visitors who opted-in on my squeeze page confirm their email, they get sent to a free video (which is what the opted-in for). On the same page with the video, I pitch my paid product and try to get them to buy it.
Somewhere between 3 and 4% of the people who watch the free video also buy the paid product. So far, this is all the sales process that's in place.
Now, I'm setting up an auto-responder series with the goal of building a relationship with my list and getting even more of them to buy my product.
And I'm wondering, if 3 to 4% of subscribers buy initially, what additional percentage can I expect to buy in time, if I follow up with them via email effectively?
Is it realistic to hope to double the total percentage of subscribers who buy my product? What's your experience on this?
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