100+ unique visitors per day... 5 total sales

52 replies
Without disclosing too many things,

Niche: Gender Selection
Traffic source: Mainly through search engines(super targeted)
Traffic: 100-150/day for the last 15 days
Sales: 5

Are these stats good or bad? If bad, what can I do to improve them?
#100 #day #sales #total #unique #visitors
  • Profile picture of the author Miguelito203
    Originally Posted by Shounak Gupte View Post

    Without disclosing too many things,

    Niche: Gender Selection
    Traffic source: Mainly through search engines(super targeted)
    Traffic: 100-150/day for the last 15 days
    Sales: 5

    Are these stats good or bad? If bad, what can I do to improve them?
    If you have been making 5 sales a day with approx. 100 visitiors for the last 15 days, then that's good. The average conversion rate is 1/100 (1 sale for every 100 visitors). If, however, you've only gotten 5 sales from more than 1500 visitors in the past 15 days that would be bad.

    The problem is your conversion rate, which could be linked to the wrong keywords, your writing and not be able to connect with your audience, or the sales page itself. It could be all three. The only way to know is to check and tweak one thing at a top to find the problem.

    Joey
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  • Profile picture of the author Dann Vicker
    How much are the 5 sales for? That's another factor to consider.
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    • Profile picture of the author Shounak Gupte
      Originally Posted by Miguelito203 View Post

      If you have been making 5 sales a day with approx. 100 visitiors for the last 15 days, then that's good. The average conversion rate is 1/100 (1 sale for every 100 visitors). If, however, you've only gotten 5 sales from more than 1500 visitors in the past 15 days that would be bad.

      The problem is your conversion rate, which could be linked to the wrong keywords, your writing and not be able to connect with your audience, or the sales page itself. It could be all three. The only way to know is to check and tweak one thing at a top to find the problem.

      Joey
      its 5 sales in 15 days

      the product is proven to sell, so i guess its my website content. i will keep a track of the clicks i get on the links for the next few days. that should help everyone understand the problem better.

      can you suggest any writer that can re-write the content for me pre-selling the product a bit?

      Originally Posted by Dann Vicker View Post

      How much are the 5 sales for? That's another factor to consider.
      the commission for each sale is around $30.
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  • Profile picture of the author costi
    Is it a product from clickbank? If yes are promoting it on adwords?
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    • Profile picture of the author wcastro
      I think that is fairly good. Having daily sales for a small amount of traffic is pretty good
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      • Profile picture of the author Shounak Gupte
        Originally Posted by costi View Post

        Is it a product from clickbank? If yes are promoting it on adwords?
        yes... its clickbank. and no.. no adwords, only seo.

        Originally Posted by wcastro View Post

        I think that is fairly good. Having daily sales for a small amount of traffic is pretty good
        my aim is to make 2 sales daily!
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  • Profile picture of the author mgreener
    Hi,

    Have you considered a free giveaway for an email signup? Free giveaway is presell #1. Email series is a series of presells...
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    • Profile picture of the author Shounak Gupte
      Originally Posted by mgreener View Post

      Hi,

      Have you considered a free giveaway for an email signup? Free giveaway is presell #1. Email series is a series of presells...
      I had considered building a list but have disabled it at the moment. Just want to concentrate on one aspect of sales at a time.
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      • Profile picture of the author Mary Wilhite
        Originally Posted by Shounak Gupte View Post

        I had considered building a list but have disabled it at the moment. Just want to concentrate on one aspect of sales at a time.
        Build a list.

        You had 5 buyers, if you kept a list you'll have another chance of offering
        something to them next time. Maybe a related product or a new and better
        one in the future.
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        • Profile picture of the author capitalalchemy
          Although 5 sales in 1 day would be awesome, 5 in 15 isn't horrible if it's bringing in $150. So, basically you have set up a site that can bring in roughly $300 a month, with some better months and some not so great.

          Although you might want to work on the conversion rate of your site, if you are relying solely on search engine traffic, tweaking your site too much could result in losing your rankings.

          $300 a month is an excellent amount from just one little site. I would consider it a part of my portfolio and move on.

          Once I was pulling in about this for one of my sites. I got kind of greedy and started tweaking things. Not only did my conversions get worse, but I also lost all of my traffic. Eventually it got to the point where it would have been too much work to restore the site.

          I wish that I had done nothing with it. You might consider doing the same with yours.
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          • Profile picture of the author zanzeo
            I would be thrilled with 5 sales in 15 days because I have yet to convert on any of my sites. I agree with MartyJames. Start another site. I have found that I learn some new little twist with every site I build. Often I go back to my older sites and tweak a little and get better traffic (although still no sales). I think you are off to a heck of a good start.
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            • Profile picture of the author Expressarticles
              I would be pretty happy with 5 sales in 15 days. Like a lot of others have said, it's not the best, but at least you are making some sales. I have found a lot of products that are made of gold, and I have found about the same (if not more) that don't convert no matter how much work you put into it. Lord knows I have made my fair share of mistakes in affiliate marketing; but that's what makes it interesting.

              Anyway, keep at it; you know now that your product does sell, so it's just a matter of making those fine-tunings and getting your campaign perfect.
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  • Profile picture of the author Dann Vicker
    I am sure there's a lot of room for improvement...You should target conversion rate of at least 1 in 100. Building a list of targeted prospects first with your traffic is the surest way of achieving this
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Shounak Gupte View Post

    Without disclosing too many things,

    Niche: Gender Selection
    Traffic source: Mainly through search engines(super targeted)
    Traffic: 100-150/day for the last 15 days
    Sales: 5

    Are these stats good or bad? If bad, what can I do to improve them?
    Shounak, since you are mainly using SEO for traffic, I'm going to guess that your content is pretty well optimized for the search spiders - plenty of keywords, etc.

    The problem is, as you are finding out, that content that ranks well often is lousy at preselling.

    What it can do is draw people to an opt-in page or prominent offer on a content page. Once you secure permission to contact the prospect multiple times, you can let your email series do the pre-selling without having to worry how it might affect your search rankings.

    One stat you left out...

    Out of your 100+ visitors, how many click over to the sales page? In other words, how many hops are you getting per hundred visitors?

    Another problem many people have is trying to sell the product when they should be selling the click. It's your job as an affiliate to get people to click to the sales page with an open-to-buying attitude. It's the job of the sales page to sell.
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  • Profile picture of the author avjoseph
    that sucks. i was getting about 50 visitors a day and having 1 sale every day or two which is pretty average. your product either sucks, your keyword youre targeting is not at all a buyer keyword, or your sales copy is in desperate need of help
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  • Profile picture of the author JennSpencerIM
    It doesn't sound too bad to me! But it also depends on how much you are spending to get those sales. Try testing out some different things to see if you can increase your sales. I like to use Google Website Optimizer and do an A/B split test of two pages.
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  • Profile picture of the author WebPen
    As John pointed out, a common problem with SEO is that your site is more oriented towards Google- NOT the visitor.

    So let's say I land on your site about gender selection (although to be honest I have no idea what that is), and there are 5,000 words on there for SEO purposes...

    Unless the very first headline is pretty catchy, I'm gone- time to see if another website catches my interest in the first 5 seconds.

    You can try changing the first page to show up, driving PPC traffic to see which keywords convert the best, etc.
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  • Profile picture of the author dsbusiness23
    I think the main thing is you are making money. It may not be much but it's a start assuming this is the only profitable website you have How much is the product you are promoting worth? If its like $65 a sale then 5 sales is a lot more than say someone promoting a $20 product.

    The first sale is always the start. After achieving even a dollar online you can see infinite potential! The next few sales you get after that help cement the fact that "you" yes you, can make money online!

    I say keep up the good work. The truth is the ones who succeed the most online split test and split test over and over again. You have nothing to lose just more sales to gain. Also as was mentioned yes a list is extremely important. As a side note I also have no idea what "gender selection" is.

    To your success
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  • I'm another for the autoresponder camp. Having a list is huge. So huge I don't even know where to begin in telling you that it's the most important aspect of your business.

    Autoresponders are the perfect sales funnel: they retain readers, sell over and over again, and provide you with leverage for swapping broadcasts with other list owners.
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  • Profile picture of the author adammck
    Great replies, I've started a new site two weeks ago and getting around 30 - 50 visitors a day. I have not converted one to a sale so far, but I have many affiliate products per page. My click through rate is about 7%, what should i be aiming for?

    There could be many factors in why I haven't attracted a sale so far. I am not concerned as of yet, I'm building traffic and learning, which is my first goal. Later on i will do some a/b or multivariate testing to check other aspects.

    I think a mailing list would be good, and it would suit my niche, but what about placement? most of my visitors at the moment are through long tail keywords, and most of the time they may not find exactly what they are after. Once the short tail keywords rank higher, i presume my conversions/click throughs will increase as they are more targetted traffic.
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  • Profile picture of the author Jon Patrick
    Originally Posted by Shounak Gupte

    can you suggest any writer that can re-write the content for me pre-selling the product a bit?
    There are several of us in the "Warriors For Hire" section of the forum. Feel free to PM me if you'd like to talk. If you can't afford me, let me know, and I will try to recommend someone for you.

    Best Regards,
    Jon
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    • Profile picture of the author Apollo-Articles
      That's good.

      Ignore the 1/100 advice that only applies when your getting 100 unique visits to the actual sales page.

      Since your promoting with Clickbank your probably sending visitors through a link leading to the clickbank sales page it's these "hops" which generally convert 1/100-500 depending on the product sales page and your pre sell.

      Good-luck,

      Sam
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Apollo-Articles View Post

        That's good.

        Ignore the 1/100 advice that only applies when your getting 100 unique visits to the actual sales page.

        Since your promoting with Clickbank your probably sending visitors through a link leading to the clickbank sales page it's these "hops" which generally convert 1/100-500 depending on the product sales page and your pre sell.

        Good-luck,

        Sam
        Which is why I asked how many hops he was getting per 100 visitors. That's the conversion he's looking for. And that's the conversion rate he can affect directly.

        Right now, Shounak, the value of a visitor to your site is somewhere between $0.07 and $0.10. That's the stat you really want to improve, because that's the one that puts money in your pocket.
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  • Profile picture of the author nicolas simpson
    well thats def better than what i am doing, i have not gotten a sale in 3 weeks, so i dont think you are doing too bad.

    best regards
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    • Profile picture of the author Shounak Gupte
      Originally Posted by JohnMcCabe View Post

      Which is why I asked how many hops he was getting per 100 visitors. That's the conversion he's looking for. And that's the conversion rate he can affect directly.

      Right now, Shounak, the value of a visitor to your site is somewhere between $0.07 and $0.10. That's the stat you really want to improve, because that's the one that puts money in your pocket.
      I will post the exact stats from Clickbank tomorrow. Lets see how many hops I am getting per day.

      Originally Posted by Mary Wilhite View Post

      Build a list.

      You had 5 buyers, if you kept a list you'll have another chance of offering
      something to them next time. Maybe a related product or a new and better
      one in the future.
      I have enabled my list plugin again.
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  • Profile picture of the author Shounak Gupte
    here are the stats for the last 5 days. made 0 sales:

    Visitors - Hops
    177-50
    169-51
    182-64
    247-67
    262-53
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  • Profile picture of the author Manny Derek
    Not bad! I never have a sale for almost 3 weeks now. I need to improve and do something to have sale.
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    • Profile picture of the author rmoore
      I Have to Chime In Here...

      You are doing well above average for sales for that amount of visitors.

      I went full-time as an affiliate in the fitness niche off of 1 sale for evey 250-300 hops.

      The 1% conversion rate is not realistic when you are pushing high numbers.

      I have seen people quit affiliate marketing, because they felt like failures for only making one sale per 150 hops. All they needed to do was increase their traffic levels.

      My advice?
      1. Push your traffic levels to at least 500 per day.
      2. Build your list.

      Don't feel like a failure for that conversion rate. It is quite good actually

      -Rusty
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Shounak Gupte View Post

        here are the stats for the last 5 days. made 0 sales:

        Visitors - Hops
        177-50
        169-51
        182-64
        247-67
        262-53
        Doing the arithmetic, you're getting about a 28% clickthrough rate. In other words, almost 1/3 visitors are clicking through. You might be able to tweak that a little higher, but it's not the big issue.

        The big issue is that you're only getting one shot at them. They click through, and they either buy or fly. Or they don't click through, and they're gone forever.

        Experiment with building a list and continuing to presell the list members.

        And, as Rusty said, build more traffic as long as it stays targeted.
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      • Profile picture of the author Shounak Gupte
        Originally Posted by rmoore View Post

        I Have to Chime In Here...

        You are doing well above average for sales for that amount of visitors.

        I went full-time as an affiliate in the fitness niche off of 1 sale for evey 250-300 hops.

        The 1% conversion rate is not realistic when you are pushing high numbers.

        I have seen people quit affiliate marketing, because they felt like failures for only making one sale per 150 hops. All they needed to do was increase their traffic levels.

        My advice?
        1. Push your traffic levels to at least 500 per day.
        2. Build your list.

        Don't feel like a failure for that conversion rate. It is quite good actually

        -Rusty
        The traffic is increasing every day as i rank higher on google. It should reach around 400-450/day in 2-3 weeks.
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      • Profile picture of the author InfoStudio
        Originally Posted by rmoore View Post

        I Have to Chime In Here...

        You are doing well above average for sales for that amount of visitors.

        I went full-time as an affiliate in the fitness niche off of 1 sale for evey 250-300 hops.

        The 1% conversion rate is not realistic when you are pushing high numbers.

        I have seen people quit affiliate marketing, because they felt like failures for only making one sale per 150 hops. All they needed to do was increase their traffic levels.

        My advice?
        1. Push your traffic levels to at least 500 per day.
        2. Build your list.

        Don't feel like a failure for that conversion rate. It is quite good actually

        -Rusty
        What do you suggest, how to push traffic from 150 to 500 per day?
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  • Profile picture of the author kaper7
    It sound like you don't have a profit funnel in place. You see, you've got to
    1. send all prospects to your squeeze page first
    2. Setup a series of emails (autoresponder) to
    a. Deliver value
    b. Etablish yourself as an authority
    c. Build trust
    3. Fnally propose offer (salespage)

    You will make much more sales with the same number of traffic that you're currently getting
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  • Profile picture of the author John Romaine
    Based on your numbers of 150 unique visitors a day, your conversion rate is 0.22%

    Number of Sales/Number of Visitors X 100 = Conversion Rate

    5/2250 x 100 = 0.22

    0.22% conversion rates arent good. Forget about "realistic" and "average". Shoot for good conversion rates. 1% or higher.


    What you should be doing from here is ....

    1. Implementing and analysing your Google Analytics data.

    2. Find out which keywords are converting, and where you currently rank for those keywords. You can find this data within Google Analytics.

    3. Split testing. Try variations of your sales page or pitch pages, and work towards beating your current 0.22%. For this, I highly recommend using Google Optimizer

    4. Selling in the back end. Offer something that they cannot refuse, via an optin, then sell them via your auto responder.

    5. Consider using Clicktale, it will allow you to monitor user behaviour accurately.

    There's just 5 quick things off the top of my head.

    Good luck.
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  • Profile picture of the author Shounak Gupte
    i have just changed the content on my website and put in a popup optin box. will report back if anything changes.
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  • Profile picture of the author John Romaine
    Are you monitoring actual data?

    Analytics, conversion rates, split testing ......???
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    • Profile picture of the author Shounak Gupte
      Originally Posted by ramone_johnny View Post

      Are you monitoring actual data?

      Analytics, conversion rates, split testing ......???
      yes.. i am monitoring the actual data with google analytics and getting the hops from clickbank. i will read on split testing over the weekend and try to implement it as well.
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      • Profile picture of the author John Romaine
        Originally Posted by Shounak Gupte View Post

        yes.. i am monitoring the actual data with google analytics and getting the hops from clickbank. i will read on split testing over the weekend and try to implement it as well.
        For split testing I recommend using Google Optimizer

        Its quick, easy and free.

        This is just one of many solutions though.
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  • Profile picture of the author StevenJones
    Dude! Collect those emails. You should use Pop Up Domination, write up a free report that has to do with the niche, make 2 or 3 follow up email (with good content, or perhaps some other freebies) then send the last mail with the affiliate offer. Atleast try!
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  • Profile picture of the author Shounak Gupte
    one small tweak... and my hops have doubled. i am still having trouble converting them into sales though.

    i have setup popup domination and i am giving away a guide in the same niche. but no one seems to want it! any suggestions? how can i force my visitors to "want" the freebie?
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  • Profile picture of the author Shounak Gupte
    any suggestions on the optin box?
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  • Profile picture of the author TopKat22
    It is smart to focus on one thing at a time but I would advice you get back into building your list. Building a list is like saving up the traffic to use whenever you want. Otherwise, if you didn't make the sale, you got that non-sale traffic for nothing.

    Plus, most people have to see something 7 - 11 times to make a decision to buy.

    With that much targetted traffic, you could build a very profitable list rather easily.

    Other than that, since you are making sales, I wouldn't tweak much because you could lose what part of your system that is actually working.
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  • Profile picture of the author Shounak Gupte
    after changing a few things on the site like preselling the product, my hops have increased and the traffic is increasing every day. i now get around 300 unique visitors everyday with 150+ hops. But still less than 1 sale per day.

    What else can be wrong?
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    • Profile picture of the author UMS
      Originally Posted by Shounak Gupte View Post

      after changing a few things on the site like preselling the product, my hops have increased and the traffic is increasing every day. i now get around 300 unique visitors everyday with 150+ hops. But still less than 1 sale per day.

      What else can be wrong?
      Remember that as soon as the visitor clicks on your affiliate link, the conversion rate depends in large part on how good the sales page for the product is.

      You may want to consider trying another product for a few weeks to see if you get better conversions.

      Also, make sure the sales page doesn't have an opt-in, as that can "steal" commissions from affiliates.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Shounak Gupte View Post

      after changing a few things on the site like preselling the product, my hops have increased and the traffic is increasing every day. i now get around 300 unique visitors everyday with 150+ hops. But still less than 1 sale per day.

      What else can be wrong?
      Others have said it...

      If you are getting 300 unique visitors per day and half or more are clicking through to the seller, you've done your job.

      Now it's up to the seller to hold up their end of the bargain, and it sounds like this seller is falling down on the job.

      Developing your own product is fine, and I recommend it. But it's a damn shame to waste a good effort on a site that won't convert in the meantime. Like someone else said, try plugging another product in and see if the conversions go up. If they do, study what they do differently from the first seller...
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      • Profile picture of the author Shounak Gupte
        Originally Posted by JohnMcCabe View Post

        Others have said it...

        If you are getting 300 unique visitors per day and half or more are clicking through to the seller, you've done your job.

        Now it's up to the seller to hold up their end of the bargain, and it sounds like this seller is falling down on the job.

        Developing your own product is fine, and I recommend it. But it's a damn shame to waste a good effort on a site that won't convert in the meantime. Like someone else said, try plugging another product in and see if the conversions go up. If they do, study what they do differently from the first seller...
        only problem is, there is only one product in this niche!
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  • Profile picture of the author JustVisiting
    Here's my thoughts on the product landing page which may effect the conversion rate:

    1) The sales video is pretty cheesy. The "Warning. This Video May Be Taken Down Without Warning". Yeah right. I am sure no-one falls for that any more.

    2) The voice-over makes me cringe!! Sounds like she is reading a children's story to an infants class.

    I wonder how many folk click the back button in the first few seconds just to shut that woman up!
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  • Profile picture of the author Daniel Deegan
    Lots of good advice folks are giving.

    I'll add a pence or 2...

    If possible I would immediately see if you can split test the offer your promoting for a similar product that might have better conversions. This is the easiest thing you can test that might increase sales quickly. Next, I'd focus on improving your presell 1 element at a time. First focusing in on the actual message to market match and the actual presell content. Assuming you have no obvious page leaks or glaring mistakes in your page traffic funnel, I would next look for visual or layout elements you could change or split test to increase conversions. If you do have obvious page leaks, I would try and fix those off right away. On the whole you'll get the best return on investment of time and energy by improving your presell via an optin process (if it makes sense for the niche) or some other presell process.

    Like Johnny mentioned you might want to setup clicktale or other software that can record user behavior and see what is going on. Odds are you'll gain some great insights.
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  • Profile picture of the author martyJames
    I would create my own product on that niche or get someone to create it for you. As Justvisiting says above , many clickbank products use cliched , cheesy sales pages - they turn 90% of people , including me off - that 'in your face' sales pitch doesnt work now. You need credibility especially in your niche..
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    • Profile picture of the author Shounak Gupte
      Originally Posted by martyJames View Post

      I would create my own product on that niche or get someone to create it for you. As Justvisiting says above , many clickbank products use cliched , cheesy sales pages - they turn 90% of people , including me off - that 'in your face' sales pitch doesnt work now. You need credibility especially in your niche..
      i had this in my mind. just get rid of the product i am promoting and create my own product. might give it a shot.
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  • Profile picture of the author Daniel Deegan
    I just remembered something regarding heatmap and click tracking. Instead of clicktale check out OWA which is free. Here's the link.

    Open Web Analytics

    There's also pikwik which is open source but I've heard good things about OWA.
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  • Profile picture of the author Fun to Write
    Okay, I'll add my 2 cents. I think you should definitely put together a short little 5 to 7 message e-course or mini report on this topic. What is it that people in this niche would just love to know? What kind of hidden myths, secrets or problem solving can you present for free?

    Put it together and pop it into an autoresponder. Create 5 to 7 beneficial posts that really provides them with lots of value. Inside these posts you are also going to create a signature line that promotes your clickbank product.

    The link should lead to a REVIEW page of the clickbank product. This is where you do the pre-selling (or warming them up to buy). This will increase your conversions.

    Right now, it sounds like you're trying too hard to sell them on the first visit. Most people don't buy right away. So, you're wasting all of this good, targeted traffic. Get them on a list pronto!

    If you want to create your own ebook, you'll have a list of people you've pre-qualified as being very interested in this topic.

    Like others have said. As an affiliate, your job isn't to sell. Your job is to get folks in the mood to buy.
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    Focus+Smart Work+Persistence=Success

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    • Profile picture of the author martyJames
      Re the supplying mini course / optin /list building - forget it! In the real world , people have short attention spans - you need to get the sale the first time people view your site . It requires skilled copy - not the overhyped garbage you see with most (not all ) clickbank products .
      The mini course would have to have fantastic quality material - i for one normally unsubscribe after the first email unless its VERY relevent to what im looking for.

      I recon - get a high quality site built and great NON hypey ,but compelling sales copy written
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