If you have been making 5 sales a day with approx. 100 visitiors for the last 15 days, then that's good. The average conversion rate is 1/100 (1 sale for every 100 visitors). If, however, you've only gotten 5 sales from more than 1500 visitors in the past 15 days that would be bad.

The problem is your conversion rate, which could be linked to the wrong keywords, your writing and not be able to connect with your audience, or the sales page itself. It could be all three. The only way to know is to check and tweak one thing at a top to find the problem.

Joey

How much are the 5 sales for? That's another factor to consider.

Is it a product from clickbank? If yes are promoting it on adwords?

Hi,

Have you considered a free giveaway for an email signup? Free giveaway is presell #1. Email series is a series of presells...

I am sure there's a lot of room for improvement...You should target conversion rate of at least 1 in 100. Building a list of targeted prospects first with your traffic is the surest way of achieving this

Shounak, since you are mainly using SEO for traffic, I'm going to guess that your content is pretty well optimized for the search spiders - plenty of keywords, etc.

The problem is, as you are finding out, that content that ranks well often is lousy at preselling.

What it can do is draw people to an opt-in page or prominent offer on a content page. Once you secure permission to contact the prospect multiple times, you can let your email series do the pre-selling without having to worry how it might affect your search rankings.

One stat you left out...

Out of your 100+ visitors, how many click over to the sales page? In other words, how many hops are you getting per hundred visitors?

Another problem many people have is trying to sell the product when they should be selling the click. It's your job as an affiliate to get people to click to the sales page with an open-to-buying attitude. It's the job of the sales page to sell.

that sucks. i was getting about 50 visitors a day and having 1 sale every day or two which is pretty average. your product either sucks, your keyword youre targeting is not at all a buyer keyword, or your sales copy is in desperate need of help

It doesn't sound too bad to me! But it also depends on how much you are spending to get those sales. Try testing out some different things to see if you can increase your sales. I like to use Google Website Optimizer and do an A/B split test of two pages.

As John pointed out, a common problem with SEO is that your site is more oriented towards Google- NOT the visitor.

So let's say I land on your site about gender selection (although to be honest I have no idea what that is), and there are 5,000 words on there for SEO purposes...

Unless the very first headline is pretty catchy, I'm gone- time to see if another website catches my interest in the first 5 seconds.

You can try changing the first page to show up, driving PPC traffic to see which keywords convert the best, etc.

I think the main thing is you are making money. It may not be much but it's a start assuming this is the only profitable website you have How much is the product you are promoting worth? If its like $65 a sale then 5 sales is a lot more than say someone promoting a $20 product.

The first sale is always the start. After achieving even a dollar online you can see infinite potential! The next few sales you get after that help cement the fact that "you" yes you, can make money online!

I say keep up the good work. The truth is the ones who succeed the most online split test and split test over and over again. You have nothing to lose just more sales to gain. Also as was mentioned yes a list is extremely important. As a side note I also have no idea what "gender selection" is.

To your success

I'm another for the autoresponder camp. Having a list is huge. So huge I don't even know where to begin in telling you that it's the most important aspect of your business.

Autoresponders are the perfect sales funnel: they retain readers, sell over and over again, and provide you with leverage for swapping broadcasts with other list owners.

Great replies, I've started a new site two weeks ago and getting around 30 - 50 visitors a day. I have not converted one to a sale so far, but I have many affiliate products per page. My click through rate is about 7%, what should i be aiming for?

There could be many factors in why I haven't attracted a sale so far. I am not concerned as of yet, I'm building traffic and learning, which is my first goal. Later on i will do some a/b or multivariate testing to check other aspects.

I think a mailing list would be good, and it would suit my niche, but what about placement? most of my visitors at the moment are through long tail keywords, and most of the time they may not find exactly what they are after. Once the short tail keywords rank higher, i presume my conversions/click throughs will increase as they are more targetted traffic.

There are several of us in the "Warriors For Hire" section of the forum. Feel free to PM me if you'd like to talk. If you can't afford me, let me know, and I will try to recommend someone for you.

Best Regards,
Jon

well thats def better than what i am doing, i have not gotten a sale in 3 weeks, so i dont think you are doing too bad.

best regards

here are the stats for the last 5 days. made 0 sales:

Visitors - Hops
177-50
169-51
182-64
247-67
262-53

Not bad! I never have a sale for almost 3 weeks now. I need to improve and do something to have sale.

It sound like you don't have a profit funnel in place. You see, you've got to
1. send all prospects to your squeeze page first
2. Setup a series of emails (autoresponder) to
a. Deliver value
b. Etablish yourself as an authority
c. Build trust
3. Fnally propose offer (salespage)

You will make much more sales with the same number of traffic that you're currently getting

Based on your numbers of 150 unique visitors a day, your conversion rate is 0.22%

Number of Sales/Number of Visitors X 100 = Conversion Rate

5/2250 x 100 = 0.22

0.22% conversion rates arent good. Forget about "realistic" and "average". Shoot for good conversion rates. 1% or higher.


What you should be doing from here is ....

1. Implementing and analysing your Google Analytics data.

2. Find out which keywords are converting, and where you currently rank for those keywords. You can find this data within Google Analytics.

3. Split testing. Try variations of your sales page or pitch pages, and work towards beating your current 0.22%. For this, I highly recommend using Google Optimizer

4. Selling in the back end. Offer something that they cannot refuse, via an optin, then sell them via your auto responder.

5. Consider using Clicktale, it will allow you to monitor user behaviour accurately.

There's just 5 quick things off the top of my head.

Good luck.

i have just changed the content on my website and put in a popup optin box. will report back if anything changes.

Are you monitoring actual data?

Analytics, conversion rates, split testing ......???

Dude! Collect those emails. You should use Pop Up Domination, write up a free report that has to do with the niche, make 2 or 3 follow up email (with good content, or perhaps some other freebies) then send the last mail with the affiliate offer. Atleast try!

one small tweak... and my hops have doubled. i am still having trouble converting them into sales though.

i have setup popup domination and i am giving away a guide in the same niche. but no one seems to want it! any suggestions? how can i force my visitors to "want" the freebie?

any suggestions on the optin box?

It is smart to focus on one thing at a time but I would advice you get back into building your list. Building a list is like saving up the traffic to use whenever you want. Otherwise, if you didn't make the sale, you got that non-sale traffic for nothing.

Plus, most people have to see something 7 - 11 times to make a decision to buy.

With that much targetted traffic, you could build a very profitable list rather easily.

Other than that, since you are making sales, I wouldn't tweak much because you could lose what part of your system that is actually working.

after changing a few things on the site like preselling the product, my hops have increased and the traffic is increasing every day. i now get around 300 unique visitors everyday with 150+ hops. But still less than 1 sale per day.

What else can be wrong?

Here's my thoughts on the product landing page which may effect the conversion rate:

1) The sales video is pretty cheesy. The "Warning. This Video May Be Taken Down Without Warning". Yeah right. I am sure no-one falls for that any more.

2) The voice-over makes me cringe!! Sounds like she is reading a children's story to an infants class.

I wonder how many folk click the back button in the first few seconds just to shut that woman up!

Lots of good advice folks are giving.

I'll add a pence or 2...

If possible I would immediately see if you can split test the offer your promoting for a similar product that might have better conversions. This is the easiest thing you can test that might increase sales quickly. Next, I'd focus on improving your presell 1 element at a time. First focusing in on the actual message to market match and the actual presell content. Assuming you have no obvious page leaks or glaring mistakes in your page traffic funnel, I would next look for visual or layout elements you could change or split test to increase conversions. If you do have obvious page leaks, I would try and fix those off right away. On the whole you'll get the best return on investment of time and energy by improving your presell via an optin process (if it makes sense for the niche) or some other presell process.

Like Johnny mentioned you might want to setup clicktale or other software that can record user behavior and see what is going on. Odds are you'll gain some great insights.

I would create my own product on that niche or get someone to create it for you. As Justvisiting says above , many clickbank products use cliched , cheesy sales pages - they turn 90% of people , including me off - that 'in your face' sales pitch doesnt work now. You need credibility especially in your niche..

I just remembered something regarding heatmap and click tracking. Instead of clicktale check out OWA which is free. Here's the link.

Open Web Analytics

There's also pikwik which is open source but I've heard good things about OWA.

Okay, I'll add my 2 cents. I think you should definitely put together a short little 5 to 7 message e-course or mini report on this topic. What is it that people in this niche would just love to know? What kind of hidden myths, secrets or problem solving can you present for free?

Put it together and pop it into an autoresponder. Create 5 to 7 beneficial posts that really provides them with lots of value. Inside these posts you are also going to create a signature line that promotes your clickbank product.

The link should lead to a REVIEW page of the clickbank product. This is where you do the pre-selling (or warming them up to buy). This will increase your conversions.

Right now, it sounds like you're trying too hard to sell them on the first visit. Most people don't buy right away. So, you're wasting all of this good, targeted traffic. Get them on a list pronto!

If you want to create your own ebook, you'll have a list of people you've pre-qualified as being very interested in this topic.

Like others have said. As an affiliate, your job isn't to sell. Your job is to get folks in the mood to buy.

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