A few days ago this happened...
With all this talk about "Bad News..." and subject lines...
I just wanted to show how even a three year old can increase conversions.
I just finishing writing a sales copy for a product for one of my sites, and was about to send it out of this list of 600. I have already done two email campaigns with this list, and my relationship with them is extremely good.
Both campaigns I got a 15% click through rate, and 90 - 120 unique to my product site, which converted at 15% being a really targeted niche.
First campaign was 12 sales
Seconds was 15 sales
So, I have everything all setup except my subject line, I was brainstorming on what I was going to use this time... so, I went to grab a soda from my frige.
My three year old cousin decided it would be fun to bang on the keyboard of my computer, and in midst of banging she sent the email out to 600 people with the subject line.
lgjlsni's labj34y*(ibh kr
So my email went out as, " Todd, lgjlsni's labj34y*(ibh kr "
I was so mad, but surprisingly enough, I guess because it seemed so messed up my click through rate on my email was 65% , and 390 unique to my site from the list which converted at 12% to be 45 sales!
Haha it was a funny day, I bought her ice cream, and a new toy...
Should talking like a baby be the new mass control?