FREE marketing course offered by MIT

9 replies
Here's a free marketing course offered by MIT. The course is about developing a flexible way of thinking about marketing problems in general rather than focus on a specific aspect of marketing such as Internet Marketing:

MIT OpenCourseWare | Sloan School of Management | 15.835 Entrepreneurial Marketing, Spring 2002 | Home
#free #marketing #mit #offered
  • Profile picture of the author brazda22
    Thank you, mate, but this is almost a decade old thing. Is it usefull as it was back in 2002?
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  • Profile picture of the author adampowers
    Marketing is a science.

    And sciences don't change - they're just facts.

    As sciences progress people discover cool new things, but the fundamentals don't change.

    Short answer to whether it's useful as back in 2002 - Yes
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    • Profile picture of the author Thomas Michal
      Originally Posted by adampowers View Post

      Marketing is a science.

      And sciences don't change - they're just facts.

      As sciences progress people discover cool new things, but the fundamentals don't change.

      Short answer to whether it's useful as back in 2002 - Yes
      Are you serious!?

      Science is one of the most rapidly changing things in existence 1,000 years ago it was a fact the earth was flat and I'm pretty sure that fact has changed.

      Also many avenues of marketing have changed drastically since 2002.

      I didn't read the free course so I can't give and recommendations on it but if it applies to online marketing it's most likely obsolete.
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  • Profile picture of the author Big Al
    I'm not sure I'd call marketing a science either -- but I'd agree that the fundamentals don't change. It's the medium that changes (ie. mail and faxes are replaced by email). People are people... and emotional hot buttons don't really change (IMHO).
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  • Profile picture of the author VinceReed
    Science is just an agreed upon opinion that is supported by evidence. Unfortunately for science, evidence is not proof.

    Case in point... we used to think that the speed of light was the fastest that energy could travel. We were wrong. Yet for decades Einstein's theory E=MC2 was the cultural tagline that identified science as something you could hang your hat on.

    We used to think that the laws of physics were not flexible. Bumblebees proved us wrong.

    We used to think people need food to survive. We were recently proven wrong twice. once in India, once in Germany... the UK team of scientist had this to say, "Well, we don't know how it is possible, but at this time we can conclude that it is not impossible."

    To claim that marketing is a science is a little high minded. It's more like economics. It's fluid and there are some random variables that influence results... but we can still set up models to help explain behavior.

    I'm gonna read the report......maybe..... if I have time later.....after I'm done blogging....maybe.
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    • Profile picture of the author adampowers
      Do you have a link to a story about that food survival India or Germany thing? I love reading stuff like that, it fascinates me.

      Originally Posted by VinceReed View Post

      Science is just an agreed upon opinion that is supported by evidence. Unfortunately for science, evidence is not proof.

      Case in point... we used to think that the speed of light was the fastest that energy could travel. We were wrong. Yet for decades Einstein's theory E=MC2 was the cultural tagline that identified science as something you could hang your hat on.

      We used to think that the laws of physics were not flexible. Bumblebees proved us wrong.

      We used to think people need food to survive. We were recently proven wrong twice. once in India, once in Germany... the UK team of scientist had this to say, "Well, we don't know how it is possible, but at this time we can conclude that it is not impossible."

      To claim that marketing is a science is a little high minded. It's more like economics. It's fluid and there are some random variables that influence results... but we can still set up models to help explain behavior.

      I'm gonna read the report......maybe..... if I have time later.....after I'm done blogging....maybe.
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  • Profile picture of the author in2it
    I downloaded this course and it looks very useful -- for 2002. The problem with out-of-date material is that it can spend too much time on subjects that are irrelevant today, and misses current hot trends, such as the new online openings for corporate Social Networking Operators needed to monitor, manage, and enhance their reputations.

    Didn't 2002 predate Facebook, Twitter, Google+, iPads, and replicators? :p
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