Any tips for creating a killer subject line for e-mail marketing?

26 replies
Hi,

Can you guys give me some tips in creating subject lines?

Most of the time my e-mail gets into the spam or worse not read by the receivers. I was wondering what Subject Line might be suitable to start an interest with possible leads without misleading them.

Any suggestions? Thanks in Advance!

Cheers,

John
#creating #email #killer #line #marketing #subject #tips
  • Profile picture of the author adampowers
    Hi John,

    A good subject line should be, relevant to your lists purpose, and spark a social trigger, some work better than others. For example, practically everyone uses curiosity as a trigger in their subject lines, although that trigger works it can also back fire. There are many social triggers you could tap in to.

    A really good way of creating and brainstorming subject lines is to open your email account and see what pops out at you. A lot of times, what pops out at you will also pop out for someone else as well, but you could test it.

    Writing good headlines isn't a science, there are certain key points that make up better headlines than others, like touching a social trigger, and being relevant, but it's always best to test what your doing on a small group (not sure how many people are on your list), but test out a small group of your list with a headline, if it gets you good results, run with it and send out to the rest of your list. If it doesn't, swap it out with another headline and send out to another small group from your list.

    Email marketing is like any other advertising. You won't know what works well until you test it out. When you do find something that works well, take note of what you did and what elements made up the subject line.

    One of the things you said was that your message goes to SPAM folder, that's bad, not even like a little bad, but really bad. Because that actually means, possibly members of your list are not getting your message at all. Not even having it sent to SPAM.

    What happens when you send out an email that hits some SPAM boxes is that there are other addresses on your list that SPAM filters totally refused to even send. You won't even get a bounce back, so your autoresponder doesn't know what happened to it, it thinks it went to the inbox, but in reality, it never made it passed the ISP's spam filter, never even hit a SPAM or bulk folder.

    I would check and see if your email address is blacklisted. If it is, then you need to take corrective actions to fix it and could be very strenuous and laborous task.

    Your email sending address is like anything else online with regards to marketing, you need to be in good standing and have a prestine reputation. Any smudge in your reputation could be a major dent in your business.

    Hope that helps.
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  • Profile picture of the author RAMarketing
    Go to a forum and look for repeat questions. For example, article directories here. This is the headline: What article directories should you submit to? Here they are:

    If it's information your list is actively searching for, they'll click every time. No gimmicks, no 'wrong link' or 'invoice from', just be honest and deliver.
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    • Profile picture of the author john1818
      Originally Posted by adampowers View Post

      Your email sending address is like anything else online with regards to marketing, you need to be in good standing and have a prestine reputation. Any smudge in your reputation could be a major dent in your business.

      Hope that helps.
      Originally Posted by RAMarketing View Post

      Go to a forum and look for repeat questions. For example, article directories here. This is the headline: What article directories should you submit to? Here they are:

      Thanks for your answers. I'll keep that in mind.

      I don't think I'm blacklisted in any way. Maybe it's on my way of sending e-mails. Well i should try some other ways.

      Also, I tried to put subject lines like "Bad News!" then add a relevant phrases. With no success i tried to even put their websites URL's on the subject lines. but still very minimal success.

      I'll try to follow some of your tips and will keep you posted regarding these.

      Cheers,

      John
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  • Profile picture of the author Targeted Traffic
    Just to add...A subject line should communicate the very key information to your readers at a glance. I like to break mine into 3 pieces – the action, the topic, and the deadline (if any) at the same time make it compelling or interesting
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  • Profile picture of the author Big Al
    Personally I think something interesting, relevant and where possible an element of curiosity. It will always depend on your list (your market) and it's something you have to test.

    Remind yourself that your list are real people and remember to always focus on their needs.

    I've also started to pay more attention to the spam assassin score in aweber. Something as simple as an exclamation mark in the subject line will set it off.
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  • Profile picture of the author DavidWincent
    The subject line must be relevant to your service or product you provide. It must not use very complex and unknown words. It must generate curiosity to read and must be interesting.
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  • Profile picture of the author rajni26
    Originally Posted by john1818 View Post

    Hi,

    Can you guys give me some tips in creating subject lines?

    Most of the time my e-mail gets into the spam or worse not read by the receivers. I was wondering what Subject Line might be suitable to start an interest with possible leads without misleading them.

    Any suggestions? Thanks in Advance!

    Cheers,

    John
    Write your product or service offer any of these two statements
    1. This offer is exclusively for you Name
    2. Name You can save #$ now

    Try these if doesn't work reply me
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  • Profile picture of the author Jay White
    Here's what I like to do...write your email FIRST, then go back and insert your subject line. What you want to do is go through the email and find a short statement, phrase, etc that "jumps off" the page. Something that's different, intriguing or grabs your attention. Then toss it into the subject line and mold and shape to fit. Because if it jumped out to you, what do you think it will do to your list?

    Also, phrasing subject lines as questions seems to help my opens. People tend to want to answer questions--whether verbally or mentally--so posing a question can naturally lead to an open.
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  • Profile picture of the author HarryPothead
    Lately I've observed many marketers using "RE:" in the beginning of the subject.
    It gives feeling to the reader that probably he had sent a mail and now getting the Reply.
    I've seen that all the mails that I got with RE: in the beginning always ended up opened now or later.
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    • Profile picture of the author JCorp
      [QUOTE=HarryPothead;4899196]Lately I've observed many marketers using "RE:" in the beginning of the subject.
      It gives feeling to the reader that probably he had sent a mail and now getting the Reply.
      /QUOTE]

      Great tip. Also in addition to being relevant, you should also personalize it,make it sound more conversational instead of commercial, i.e....

      "I finally lost those last 10 pounds...." (weightloss)
      "Wow, already made $$$ after one day!" (internet marketing/affiliate)
      "Did you know Peanuts make you taller???" (health and fitness)

      Good luck...
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  • Profile picture of the author Raydal
    One big tip: Use the word "this"

    I've found that "this" is one of the most powerful
    words you can use in an email subject line. Try
    it and you'll see.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author happykate
    This is something I always wonder about, some of my emails have a great open rate, some terrible and I can't put my finger on why. Good tips above though, I've thought about trying the re: but not sure if this was a little deceptive....perhaps not!
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    Kate Irwin

    I'm hosting a free webinar on 19th October - creating changes easily and confidently. If you have ever felt stuck or overwhelmed, this is for you! Register at http://www.improvedconfidence.com/th...eating-change/ to attend or get a recording.

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  • Profile picture of the author Warrior X
    Shorter subjects (under 40 characters) get opened twice as often. There are exceptions of course- but when in doubt, go short.
    Jeremy
    Commercial Writer
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  • Profile picture of the author gushy0202
    From my experience (being a list member who opens lot of emails)

    I will open an email IF

    1. The subject line makes me curious
    2. The subject has some sort of buzzing news
    3. Reply to my message/email
    4. Promises to provide information

    I will NOT open an email IF

    1. it has $$$ mentioned in it, any figure
    2. Too much shiny subject
    3. has words NOW, instant etc
    4. Looks suspicious and has tricky subject lines

    I hope this helps someone or everyone

    Thank you
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    • Profile picture of the author john1818
      Originally Posted by HarryPothead View Post

      Lately I've observed many marketers using "RE:" in the beginning of the subject.
      It gives feeling to the reader that probably he had sent a mail and now getting the Reply.
      I've seen that all the mails that I got with RE: in the beginning always ended up opened now or later.
      That sounds like a good idea. But do you think it's quite deceiving?

      Originally Posted by Ken_Caudill View Post

      Naked Nympho Caught in White House Love Nest.

      That ought to do it.
      It sounded like a porn thread to me. but thanks for the tip. I might try it if everything else fail.


      Thanks for sharing everyone! I'll try all of it and will keep you posted with the results. Ohh boy, I'm so excited!!

      Cheers,

      John
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  • Profile picture of the author DCGwest
    One of the above tips posted by rajni26 is quite good as it reflects the idea of personalization.
    After going through some case studies, I came to know that one can get better response rates using personalized emails in their email marketing campaign.
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  • Profile picture of the author Chris Webb
    OK,

    Copywriting tips are great, but rather than focusing on "what's the best title I can create to get a click," why not start off with this -

    How Can I Help You?

    Write an honest email saying you want to provide your list with content they really need, and tell them to reply and tell you what they need help with.

    Emails that answer their actual needs will outperform copyright tricks on off-topic subjects.

    Combine both, and you're turning water into wine.

    Hope that helps
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  • Profile picture of the author MarkJones
    Hey John,

    this isn't so much relevant to creating a killer subject line, but more to the issue you mentioned of your emails getting sent straight to the spam box...

    I've found if I change my send from name up, i get a better delivery rate and less spam complains.. So instead of sending from "Mark Jones", I send from names that are related to my email.

    Mark
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  • Profile picture of the author RichaSharon
    More email marketing solution you can check: iKode newsletter server
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  • Profile picture of the author RichaSharon
    More info you can check: iKode newsletter server
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  • Profile picture of the author paul nicholls
    curiosity is one the strongest human emotions

    spark someones curiosity and you will be half there ie getting a good open rate

    once someone opens your email, your email marketing then takes over from there

    and no im not talking about subject likes such as "Make $2734.63 per day with 20 mins work"

    anyone that sends me emails using subject lines like this i will just intantly un-subscribe

    its pathetic

    paul
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  • Profile picture of the author eac07740
    Hello john1818. I personally review email subject lines listed with my affiliate network offer campaigns, tweak, and apply them to my email campaigns.
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  • Profile picture of the author Campaignmarket
    A lot of what I would have said have already been stated. However a small note that I think could help you out here!

    When you're thinking about what Subject to put, consider what motivates you to click
    on an email where you are getting similar emails from "autoresponder"! Personally I think that if you make it more personal, but in a more generic way then chances are your open mails will improve!

    I hope this helps you out!
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  • Profile picture of the author NicheNick
    I generally get better open rates when I refer to the niche in the subject - for example:
    (the niche is in bold type for clarity - not in actual email subject)
    This beagle is a genius!
    A three-string guitar?
    My hang-gliding disaster!

    Obviously, these should relate to the context of the message sent. But people who are passionate about their interests will usually be intrigued enough to open the email out of curiosity. They don't call it "piquing their interest" for nuthin'!

    Hope that helps!
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