Has Anyone Tested WSO Release Days And Times

20 replies
Hello,

I was wondering if anyone has tested the best days and times to run a WSO?

Has anyone tested releasing a PLR WSO? Have you found certain days and times better than others?

Thanks so much, I am trying to get some legs with my PLR store and my last one did not sell as well as I hoped. It was on Halloween and I think I was just too close to the holiday.

Bill
#days #release #tested #times #wso
  • Profile picture of the author George Wright
    I have personally found that I have more sales at times when there are less people viewing the WSO forum. This goes both on the old and new forum.

    Most bumps take place when there are huge numbers viewing. Thus you can bump and be on page 2 in a short time. 2,000 viewing is a low number for the WSO forum, however it is still a lot of members seeing your WSO and for a longer period of time.

    With less viewers there seems to be less launches and less bumps. This means you are on page one longer and page one is where most sales take place unless you are using your sig, affiliates and other means to drive traffic to your offer, in which case I think the best launch and bump time is right NOW.

    I don't use affiliates, however I do use my sig and I've gotten sales from it with my WSO buried very deep like page 30 or so.

    IMO

    George Wright
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    • Profile picture of the author thadbong
      Good points made by George.

      My theory is that if I bump after everyone else has bumped then I'll stay up there longer.

      Everyone seems to have this theory that Tuesday is the best day to bump and launch a WSO. So I would avoid it for obvious reasons.

      Take what other people think are the best WSO release days and times and use that to your advantage.

      Obviously if this is a genuine question, you should know that people aren't going to give away this information easily. It's extremely valuable and they've spent thousands finding it out for themselves.

      I'll leave it at that for some other altruistic soul to pick up from.
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    • Profile picture of the author Daniel Evans
      Originally Posted by George Wright View Post

      With less viewers there seems to be less launches and less bumps. This means you are on page one longer and page one is where most sales take place
      ...but there's less viewers so possibly more sales don't take place? Naturally viewers aren't just WSO publishers.

      Sounds like a 6 and two 3's scenario but I'd be interested to hear if that is your personal experience?
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      • Profile picture of the author Richard Van
        Originally Posted by webcore View Post

        ...but there's less viewers so possibly more sales don't take place? Naturally viewers aren't just WSO publishers.

        Sounds like a 6 and two 3's scenario but I'd be interested to hear if that is your personal experience?
        Disclosure. I've never sold a WSO, I'm thinking outloud here.

        I think what George is saying is that when there are large numbers of people viewing more people are there bumping, primarily because they are vanishing from page one quickly and they want to be there because there are simply more people there. I'm assuming most people will do that. Herd mentality or something.

        Some people like George, may have found that some savvy people hit it when less marketers are bumping and less people are viewing because they have found through testing, that they made more money and stayed on page one much longer in comparison to the amount of people viewing it. I'm assuming George has tested it and I can see how it can be good thing. It's certainly something I'd test.

        Like I said, just thinking outloud.
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  • I asked this same question and got very different answers.

    It's very easy to get caught up in the analysis, but honestly what you should worry about is your conversion rate.

    If you have a $10 product and 400 people read your WSO then you need a 1% conversion rate to break even. The better your pitch and more appealing price the better you will be regardless of release time.
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  • Profile picture of the author PhiladelphiaSeo
    Thanks guys for these answers.

    I really do appreciate it.

    Yes Thadbong this is a legitimate question. I was just trying to get some info before I launch my pack.

    The funny thing is I dont think I am any closer to an answer as there may NOT be one. Anyway, I will launch tomorrow mid morning and see what happens.

    You guys are great. Thanks for taking time out of your busy days.
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    • Profile picture of the author WillR
      Originally Posted by PhiladelphiaSeo View Post

      Anyway, I will launch tomorrow mid morning and see what happens.
      ^^ Best answer I have read in the whole thread.

      There is no best time to launch. If there is a well known best time then chances are everyone else is going to be launching their WSO's at that time and it won't be as effective.

      The best time to launch a WSO is when you have the product ready to go. I would concentrate more on your thread title, your headline, sales copy and product before you start worrying about when you launch your WSO. Those things will play a much more important role in your success. A WSO can be bumped whenever it gets down to Page 3 so it's not as though you only have one crack at this.

      Think about it. Two identical products could launch at the exact same time. You know who is going to make more sales? The person who has the better thread title. It's not all about WHEN you launch. There is way more at play here.

      You might have an offline offer. This might be better to launch after business hours because most offline marketers are out there on the streets during business hours. You might have an online offer which is better launched at the beginning of the day when online marketers are logging on and doing their first daily check of the Warrior Forum. Who knows?! There are so many variables at play here. Just get the thing launched!
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  • Profile picture of the author Raydal
    I think there use to be a legitimate answer to that
    question but since the WSO is so busy these days
    it doesn't seem to matter because you'll get
    scrolled off the first page in no time.

    You have to depend more on bumps than strategy
    these days. But I don't claim to be a WSO expert.
    I use to test this but gave up some time ago.

    -Ray Edwards
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    • Profile picture of the author Gail_Curran
      For what it's worth, I think it's getting harder and harder to sell PLR successfully and profitably in the WSO forum. If you're not getting the response you want there, you might consider posting an ad in the Warrior Classifieds too.
      .
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  • Profile picture of the author Big Al
    I've only launched a handful of WSO's and in the past I made more sales on those classic days -- Tuesday and Thursday.

    I launched one this week and made the same number of sales when I launched it Sunday and bumped it Monday and Tuesday. I'm in the UK and we're 6 plus hours ahead of the States. Working on UK time -- I'm not sure if any of my sales were in the morning but there were lots later in the day and into the early hours of the morning. I'm guessing that's thanks to US buyers.

    With WarriorPlus and affiliates I think it's not just about attracting buyers to your WSO it's about catching the eye of potential affiliates.
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  • Profile picture of the author Steve Rosenbaum
    I was recently watching a Mario Brown DVD and h said he likes weekdays after 3:00pm EST
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  • Profile picture of the author tpw
    Most everyone who produces wso's have tested it.

    I have seen mixed results myself for different times and days.

    There is an argument for going when no one else does, because your prime exposure window is open longer than when you are launching with the crowd.

    But the crowd usually launches when more people are viewing the wso sub-forum.

    I have hit gold on a Saturday afternoon launch, then the next one crashed during that window.

    I have had winners before lunch on a weekday, and also disappeared quickly into the bowels of the sub-forum launching during the same window.
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  • Profile picture of the author KriiV
    I guess it really comes down to testing. I'm going to be releasing a WSO within the next few days. I'll see how that goes. Then maybe if I do another one I'll try something different and compare results.

    I think it really is 6 of 1, half a dozen of the other. More views, less time on page 1. Less viewers, more time on page 1.
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  • Profile picture of the author Michael Franklin
    As WillR said, you're better off bumping it when you're able to, rather than trying to time it perfectly....I've found that the thread title really makes more of a difference so focus on testing that....Also, be mindful of any direct competitors. Sometimes you will have a unique product/service so this won't play a factor, but I've found that if your direct competitors are at the top of page 1, you're often better off letting their posts sink down so that when you bump your post you have some breathing room from them.

    Back when I was doing Amazon coaching, there was another individual who offered a similar service and I found better results when we were about a page apart from each other.
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  • Profile picture of the author blillard
    So many things can keep you from launching and this is one of them. I've managed to get two WSO's out and I stressed a lot about the timing mainly because I was following advice. Due to that it just slowed down my progress and my launch as a whole.

    I've tested different days and each day had different results, then retested. There is just way too much going on to get definite results because once you change one element guess what, you're right back where you started, seeing how it's going to work for you.

    Now I tend to not worry much about when I launch something anymore just as long as I get it launched. Headlines mean a lot by the way, because if they aint clicking then they aint buying, no matter what time of the day it is.
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  • Anyway, most of the sales at the WSO section don't come from forum browsers anymore but from affiliates, so I wouldn't worry much about the launch date/time.
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    • Profile picture of the author Steven Wagenheim
      I have, but it really doesn't mean anything because there are just way too many
      variables.

      Personally, I have found Tuesday at 8 AM to be the best time.

      Meaningful? Not really. Maybe it's my product. Maybe it's the fact that when I
      email my list, that's the day when THEY'RE most responsive. Maybe it has
      something to do with the moon.

      If you ask 100 different people here who have launched WSOs, you'll probably
      get at least 50 different answers if not more.

      Bottom line: Pick a time, test it, pick another time, test it and keep doing
      this until you find out what works best for you.
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    • Profile picture of the author Bruce NewMedia
      This is correct, imo. The existing organic traffic spread amongst all the new WSO launches everyday, means little for everybody. Doesn't matter when you launch anymore, without affiliates, and I'm referring to 'substantial' affiliates, you're not going to get any traction.
      Originally Posted by Anonymous Affiliate View Post

      Anyway, most of the sales at the WSO section don't come from forum browsers anymore but from affiliates, so I wouldn't worry much about the launch date/time.
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  • Profile picture of the author Chris Munch
    Yes there are times which are best to launch, but its a smaller factor. Affiliate recruitment/relationships is what is most important.

    I have a lot of info on this gathered on launch stats like times of launches from MunchEye. Attached below is a sneak peak.

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    • Profile picture of the author WillR
      Originally Posted by Chris Munch View Post

      Yes there are times which are best to launch, but its a smaller factor. Affiliate recruitment/relationships is what is most important.

      I have a lot of info on this gathered on launch stats like times of launches from MunchEye. Attached below is a sneak peak.

      This only really tells us the number of launches per day of the week and only the ones on your network... I don't think too much can be read into those stats, can they?

      Also, people like to follow other marketers so if they see Tuesday is a popular day they will assume that is when they need to launch. So it creates an even bigger rush of offers on those particular days. So it's not to say they are infact the most effective days to launch, just the most popular.

      If you go against the popular though you can have equal success.

      My most successful WSO ever that did over 6 figures with no backend and no list was launched on a Sunday of all days. So yes, far too much can be read into this stuff.

      As you mentioned, affiliate recruitment and a good solid product is a lot more important.
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