A little question has been bugging me recently, so I'd like to hear your thoughts...
Do you aim to build your list first... and then make the sale?
Or make the sale first... and then build your list?
I had it all worked out in my head (list then sale) BUT... something got me thinking again. (brain. think. bad.)
If you're focused on building your list, then you're mainly promoting FREEBIES which means that you'll tend to attract a lot more freebie seekers than buyers.
So you might have a massive list... but they all don't really want to buy anything.
On the other hand...
If you're focused on making sales (.... ales ales ales), then you're getting a lot more buyers onto your list but only after they buy. So a whole bunch of people who aren't buying for some reason or the other don't get on your list and may be lost to you forever.
So you have a buyers list... but don't capture any other potential customers' names because you're too busy trying to make money.
Obviously there's a lot more pros and cons I haven't considered but this is just off the top of my head.
What do you prefer? Is there some kind of happy compromise?