Launched 10 Review Sites - Seeking Advice on Affiliate Sales

Your website looks very good, I couldn't find any flaws. Like the color combination and detailed reviews are easy on eyes. I think you should do very well with the affiliate sales.

Overall the site looks clean and to the point. But when I clicked around to read some full reviews I found instances of one price in the text and another in the features table without an explanation for the difference. This will confuse your potential customers and can lessen your credibility. (Visitors shouldn't spot what they think are errors and/or inconsistencies.)

Then, when I clicked through on one of the products (McAfee) I was taken to the front page of yet another software website. I had to search the navigation links to find McAfee. Then after a couple more clicks I found a list of McAfee products. Don't make me think and don't make me work. I expect the reviewer to take me directly to the product rather than leaving it for me to find it for myself. If you link directly to the sales page for the specific product you are reviewing it would be so much easier for your potential buyers, and much more profitable for you. I'm afraid that if I had been in the market for the software I would have clicked away and purchased elsewhere.

Your visitors are counting on you to lead them to what they want. Don't make them think (too much) and don't confuse them with too many decisions. A value that reviewers can provide is to simplify the decision/purchasing process for folks. I think you'll find the easier you can make it for them the more rewarding they can make it for you.

Peace

I like the site. You a have done a great job to start. Word Press all the way, nice! Just some things I see are and please don't take this wrong, it's just I have done a gazillion pages in my life and you are on the right track: Color combos are good but header graphic does not match the theme appearance at all and looks a bit low quality (lowers the overall quality some in my opinion). Your font should not be black but not that light grey either. Go a shade darker.

I suggest that you move your "Hello, my name is" intro paragraph and move it to the top of the sidebar or on top of main area. Also, concerning the "My name is", ppl are not interested in who we are, they are there for a purpose, THEY NEED SOMETHING or WANT SOMETHING. Add valuable content about why the page will HELP them. HOW TO SAVE THEM MONEY or I AM HERE TO GIVE UNBIASED REVIEWS with keywords "To Save You", "To Help You", "To Make It Easy For You". The page MUST be about them! You can say, "over the years I have purchased some really crappy internet security products and feel compelled to help you not make the same mistakes i have". Throw some scare tactics in there like " Some low quality internet security software can seriously crash your computer". Add more keywords in your content about what the site is "internet security reviews".

I would remove all the "visit website" links from the main page and keep them inside each review. This will funnel the customer to your actual review. Too many buttons and links outside will kill your site and confuse the potential customer. Your "visit website" links should directly go to the product in question, not a page where more products can be found not related to your review. Many are good but the McAfee link takes a whle to find the product once outside your page.

One other thing if i am inside a review of one of the products you have no exit "back" button so you have to use the browser. What would be nice is if you could have the " top 10 ranking image" to the right a clickable image for each product. Thus you would not need to back out of a page, the customer could click all products within each review.

Now for the personal reviews that you give: You are not giving any... I see a sentence or two at the top of each review page but nothing really personal. All of the information under "Overview, Features, and Price" are basically pasted from the corporate websites. So there is zero quality/unique content that customers and search will love.

If you are interested in standing out in the personal review niche, be personable. Give unbiased reviews and use unique personal content. Not only will your potential customers like it, but so will Google.

To close, your site design and structure is great. Love the contact us, and live help. No affiliate links and gocode redirecting is so smart it isn't funny. The best part is you are actually showing ppl top rated products, many are 5 star. Some here on Warrior say that you have too many top rates on the site but I love it. It allows the customer to make a concise decision without having to leave your site.

Again, please don't think I am trying to be negative, if this is your first or second attempt at a review site you are on your way. My stuff never looked this good when I started, I am impressed! Much luck - Pete