I think the 4 hour work week is a load of crap

82 replies
Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

It seems like the more people I come across, the more I teach, the more I learn from, and especially from posts in this forum that everyone is entitled to this magical 4 hour work week.

Why?

Is it because of a myth about this industry? Because some people made it big quick, that everyone has a free pass to work for an hour a day and become a super star with a thick wallet?

Is it because that the people who already put in their work, got where they wanted to be, and ONLY NOW have the ability to lay around and still advance?

Or are people just lazy?

Am I millionaire? No, not yet. Do I work with millionaires? Oh yeah. Do you work with millionaires? Probably.

What's the point? Almost anyone I know who is truly advancing their business, truly doing what they preach, and quietly earning a massive fortune ARE NOT WORKING 4 HOUR WEEKS.

They wake up early, they go to bed late, and their black berry's and laptops never turn off. They spend more time on airplanes and on the phone, than they do with friends.

I take that back. They spend all of their time with friends, because they love what they do. Absolutely love what they do, to the point that it's a job, a passion, and a hobby.

When business is good, when they have a huge launch or a massive pay day, they don't take a vacation. They try to do it again. They don't even run out and spend the money, hell, some don't even cash it.

I was invited over for dinner for a relatively "famous" marketer, and I noticed on his kitchen counter that there was at least 8 clickbank checks, and checks that I knew were from various seperate affiliate programs.

I asked about why he hadn't deposited them, or if possibly they were just receipts for a wire transfer, and he said "no, they are checks, I've just been too busy to cash them". The same marketer still lives in a modest house, and drives a toyota, and has verified many times that he is making over $5,000,000 a year, largely profit.

Too busy to cash upwards of $100,000? Doesn't sound like a 4 hour work week to me.

I guess my point is this:

If you are beginning, really trying to make an honest shot at trying to start a business, trying to sell a product or a service, then you should get this crap out of your head (if it's there).

If you want real chops, you better be ready to put in your time, make some sacrifices and be prepared to be beaten to your knees before you can stand up and call yourself a success.
#crap #hour #load #week #work
  • Profile picture of the author jamesdj1
    Christopher this is the first post I've read here in months after a bit of absence.

    Of course your subject line caught my eye and your post is NOT A LOAD OF CRAP it's true to the bone!

    Many years ago after I had met several times and spoken to Armand Morin I said to him something to the effect of if the moneys so good why you still working so hard....

    His reply I do remember was "Yea... I read the brochure to".
    {{ DiscussionBoard.errors[437959].message }}
  • Profile picture of the author lburrell
    very good mate. right on!

    I think the idea for the 4hww is start with the end in mind. If you set your business up properly, enable yourself a way out, and work your a$$ off to get it going strong, you will be running your business and the biz won't be running you.
    {{ DiscussionBoard.errors[437972].message }}
  • Profile picture of the author Ursa Anzur
    I'm reading the book right now.

    While I agree with you on the "4 hour workweek crap" for the most part, I have already learned a lot from the main idea of the book (as I see it). And that is, outsourcing + automating your business as much as you can, can save you a lot of time and money. We spend too much time on unimportant things every day and by recognizing and then eliminating these things from our every day life, can really make things much, much easier.

    This is how I see this book, but it's true I didn't completely read it yet.

    Ursa
    {{ DiscussionBoard.errors[437997].message }}
  • Really I think the point of the methodology behind the book is not to encourage people to just be lazy from day one, but to put themselves in a position where they can create systems that allow themselves to run their business virtually on auto-pilot.

    Of course, it takes a ton of genuine hard work to get to that point. I'd like to be there one day so that I can spend more of my hours doing things that are more valuable to me, but that doesn't mean that I'm lazy or than I'm not prepared to work very hard for as long at it takes to get to that point.

    Caroline
    {{ DiscussionBoard.errors[438001].message }}
    • Profile picture of the author ShayB
      The 4HWW isn't a load of cr*p, but it also isn't how you start your biz - it is how you finish it.

      Take, for instance, email. You can waste hours a day on email - constantly checking and answering, etc. By checking it once or twice a day - bingo! You have already saved time.

      Same thing with the phone - why spend hours on the phone if you don't have to? Have them send an email. It is quicker and you can check it when you want to.

      Outsourcing is another beautiful thing. Why spend 10 hours writing a month's worth of blog posts? You don't have to! Outsource it!

      Does that mean you cannot write them yourself when you want? Of course not, but the key is that you do what you want to.

      Most people start an IM biz because they don't want to have another job. They want to be free to spend time the way they want to - and the 4HWW explains how to use technology and outsourcing to achieve that goal.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[438032].message }}
      • Profile picture of the author Sam Crowley
        I can only speak from my own experience

        I was running a $90M advertising business with 70+ employees and can tell you
        from first hand experience, 99.9% of people worked about 2 hrs of an 8 hr day.

        The rest of the time was spent mainly talking about what they were going to do
        or meeting about what the next meeting was going to be about.
        Throw in email, IM, espn.com, cnn.com and all the other wasted time and you have
        a 10 hr work week.

        Avg sale comp plan was approx 60K
        Not bad for 10 hrs/week

        As you rose up the corporate ladder factor in golf, travel, biz lunches, dinners & seminars and the top of the pyramid worked less and earned more...

        Sam
        Signature

        The #1 Motivational Podcast www.EverydayIsSaturday.com

        {{ DiscussionBoard.errors[438058].message }}
        • Profile picture of the author davebo
          Banned
          [DELETED]
          {{ DiscussionBoard.errors[438128].message }}
          • I agree with you Lakshay on that last post.

            However:

            "... So yeah if you have just 2 hours a day to begin with, you still have more than enough time on your hands to create a BIG internet business."

            But the issue is, how many hours will you spend before you have the knowledge to create that big business. How many weeks of 2 hours a day will it take before it even takes off?

            It could be years! Like you said even for yourself, it took years. It took me months to get back after my initial Adsense empire came crumbling down.

            For all I know, the profits and the hours I work now, I might still be catching up from all of those days I put in time without knowing it'd work, those days I spent perfecting a formula.
            Signature

            Money isn't real, George. It doesn't matter. It only seems like it does.

            {{ DiscussionBoard.errors[438155].message }}
            • Profile picture of the author lakshaybehl
              Originally Posted by Christopher R Everson View Post

              I agree with you Lakshay on that last post.

              However:

              "... So yeah if you have just 2 hours a day to begin with, you still have more than enough time on your hands to create a BIG internet business."

              But the issue is, how many hours will you spend before you have the knowledge to create that big business. How many weeks of 2 hours a day will it take before it even takes off?

              It could be years! Like you said even for yourself, it took years. It took me months to get back after my initial Adsense empire came crumbling down.

              For all I know, the profits and the hours I work now, I might still be catching up from all of those days I put in time without knowing it'd work, those days I spent perfecting a formula.
              Hahaha

              Now that's funny!

              How long did I take before I set up a 5 figure monthly income business from home working less than 4 hours a day only on working days? Less than three years...

              If that doesn't excite me, nothing will!

              And yes I wasted thousands of dollars on products trying to find that magic pill that'd make me 5 figures a month... Never took action until Feb 2008.


              After that invested another $4k in coaching... And never looked back...

              If I had invested $4K in coaching right when I started, I'd have had my first $1000 day back in 2005... not in 2008.

              Anyhow...

              My point is... Study proven systems, and then create your own system based on other successful people's experiences. That's it... Rinse and Repeat... Simple.
              {{ DiscussionBoard.errors[438201].message }}
              • Profile picture of the author J. Barry Mandel
                This is a great point Lakshay.

                With information overload it PAYS to hire someone to help you wade through it all so you can make a bee line right to the profits.


                Originally Posted by lakshaybehl View Post

                Hahaha

                If I had invested $4K in coaching right when I started, I'd have had my first $1000 day back in 2005... not in 2008.

                Anyhow...

                My point is... Study proven systems, and then create your own system based on other successful people's experiences. That's it... Rinse and Repeat... Simple.
                So is the 4-hour work week a possibility?

                If you have high level people working for you pushing your agenda forward on a daily basis for you IN YOUR PLACE with only you managing them and what they are doing then yes, I suppose it is possible.

                Is it likely?

                No.
                {{ DiscussionBoard.errors[438427].message }}
                • Profile picture of the author Allen Lewis
                  I don't even think the author of the book himself works 4 hours a week on average.

                  Of course, even the word 'work' is relative. Anyone can say they are working 0 hours because they are just 'doing what they love'.

                  Plus it's an irresistible title.

                  Allen
                  {{ DiscussionBoard.errors[443339].message }}
              • Profile picture of the author buta2007
                I think the productivity of your work depends on you, do it effectively and not on how many hours you work in a week. A person need to know how to plan according to his goal.
                {{ DiscussionBoard.errors[446334].message }}
              • Profile picture of the author andrewpeacock
                Originally Posted by lakshaybehl View Post

                My point is... Study proven systems, and then create your own system based on other successful people's experiences. That's it... Rinse and Repeat... Simple.
                Lakshay,

                That's exactly where I am. I'm actually waiting for a potential outsource VA to come onto Skype for an interview, and all she'll be doing is testing "proven" systems - software to automated marketing activities, reports that outline strategies, etc.

                She'll do the work. I'll measure the results. If the results are good, then I'll hire someone to do that strategy over and over again (or write some software to do it).

                Then she'll move onto the next strategy.

                Ad infinitum.

                I hope by the end of the year to have a number of strategies for different objectives (eg, SEO, social networking traffic, sales conversation, list building), that I can pull into one big strategy that I can apply to any well-chosen niche and make money.

                Of course... I need to test a strategy for picking niches first :-)

                Andy
                {{ DiscussionBoard.errors[446877].message }}
          • Profile picture of the author Matias1021
            Originally Posted by davebo View Post

            Look at your current business, find things that are automate-able or outsourcable and then remove yourself from the equation.
            good advice in here..i like that quote too.
            {{ DiscussionBoard.errors[444822].message }}
            • Profile picture of the author Steven Wagenheim
              I have been on both ends of this scale.

              I used to work 14 hours a day...did it for year.

              Now, I'm done after a couple of hours in the morning. I'm not quite at the 4
              hour work week yet, but I am slowly getting there.

              Do I think it could have been possible for me to put in that little time at the
              start (6 years ago) and still be successful? I don't know because I didn't do
              it, so it's not a question I can answer.

              Is it possible? I don't know. I guess anything is possible. I sure as hell never
              thought I'd be in the position I'm in today.

              I guess what I'm saying is that I see everybody's side in this issue.

              It's simply a matter of your perspective and what you yourself believe to
              be possible based on your own experience.
              {{ DiscussionBoard.errors[444893].message }}
              • Profile picture of the author AndrewCavanagh
                I agree with you.

                To make a success of internet marketing you're going to have to work your arse off.

                But I think it's also important to note that the major skilled shared in the book the 4 hour workweek was outsourcing which every serious internet marketer should learn.

                Also many people aren't interested in making $5,000,000 a year...they just want a modest income and a relaxed, easy lifestyle.

                You'll STILL have to work your arse off to get there but it certainly is possible to design your internet business so you can have the lifestyle you want over time.

                Kindest regards,
                Andrew Cavanagh
                {{ DiscussionBoard.errors[445761].message }}
    • Profile picture of the author 2PercentPlan
      Its not as hard as you might think to make a system. All you need is a book and sometime. There are ways to make it even without a huge budget. I have not read the 4 hour work week yet, but I am going to place it on the to do list.
      {{ DiscussionBoard.errors[438234].message }}
  • Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[438040].message }}
    • Profile picture of the author ShayB
      Originally Posted by Christopher R Everson View Post

      Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".
      What is wrong with that?

      As I said in my post, most people get into IM so that they do not have to work another job. They want to be able to make money and enjoy the freedom of an IM lifestyle.

      The 4HWW (yes, I know you said you were not talking directly about the book, but by choosing the same title for the thread as the one used for the book, people get confused) signifies this attitude - and shows how it is possible.

      Is is possible that some people work 5 or 10 hours a week? Sure. It still beats 40+ any day of the week. Spending 10 hours a week doing something you enjoy vs. spending 40+ doing something you don't. Hmmmmmmmmmmmmmmmmm....I know which one I would choose. :rolleyes:
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[438073].message }}
  • Profile picture of the author luckycharmz336
    I think it is a great book! It gave me ideas to cut back dramatically at work and save time. I have turned my 70 hour weeks in to 30 hour weeks with outsourcing ideas.
    {{ DiscussionBoard.errors[438056].message }}
  • Unfortunately, an industry of entrepreneurs doesn't have a very established corporate ladder.

    And those that find a ladder often kick it over when they reach the top.
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[438066].message }}
  • Profile picture of the author lakshaybehl
    People have different opinions... I believe in experiences.

    Ask me... I am not a millionaire yet. But I started outsourcing right from the day 1 I started earning money. How many people truly re-invest even 20% of their income from IM into outsourcing? And re-investment for outsourcing is MUCH, MUCH different from re-investment into picking up new skills, learning new tactics and techniques etc.

    I never worked very hard... Certainly not as little as 4 hours/week.. MOST Certainly not more than 4 hours a day only on weekdays and working days.

    People largely believe in order to start a new business you need to work VERY HARD in the beginning... Is that true? Partially... Is that ALWAYS true? No chance.

    There are millionaires I know and have worked with or been coached by working 16+ hours a day... Making millions each month. There are other millionaires making cash like them or even more working just 2-3 hours a day.

    Then there are NOT-So-RICH people who are earning much more than enough to fulfill all their dreams and desires... Working their tails off... Others in the same income category working way less than them.

    I guess it boils down to one thing.... Thinking outside the box. Not thinking "On the track" so to speak. Taking Calculated Risks... Structuring Plans and Models, Tracking Spending ... So many different things.

    Or its about luck... You find a VERY INTELLIGENT, SMart, Creative, Outside the box thinker VA who is honest as well, and one who is willing to take a cut off your income as their income... Works hard on operating your business VERY effectively. And you take a walk down the beach while they make you a couple of tens of grands.

    Ultimately what we sow in out subconscious is what we reap in reality.

    -Lakshay
    {{ DiscussionBoard.errors[438068].message }}
  • Profile picture of the author artwebster
    Hi, Christopher,

    I understand exactly what you are saying and, let's face it, for many aspiring internet marketers, even four hours a week would sound excessive - after all, don't they have a system that you click your mouse once or twice each day and bank your cheques each week?

    If I was making money from four hours a week, one thing is for sure, you'd have to shoot me to stop me working as many hours as I could!
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

    {{ DiscussionBoard.errors[438086].message }}
    • Profile picture of the author AnneE
      Originally Posted by artwebster View Post

      Hi, Christopher,

      If I was making money from four hours a week, one thing is for sure, you'd have to shoot me to stop me working as many hours as I could!
      Ha ha... while I might not work as many hours as I could, you can bet that if I could make enough to survive on 4 hours a week, I'd put in quite a few more than that and bank it away!

      I think the most important distinction is the idea of getting to a point eventually where you can have your cake (money) and eat it too (have time to enjoy it). But certainly that is no way to get a business off the ground.

      BUT... I agree there is WAY too much BS about how quickly and easily you can start making big bucks online.... terms like "autopilot" and "cash machine" do give people the idea that with a few clicks of the mouse..... out shoots the cash!

      I wish.
      {{ DiscussionBoard.errors[438129].message }}
  • The reason I emphasize that ShayRockhold is that my post has nothing to do with the ideas mentioned in the book or even it's philosophies. You could understand my frustration when the purpose of my post was NOT regarding the book, and a wave of responses defending the book arises.

    I was neither attacking nor defending the ideas within, the ideas surrounding, nor the ideas behind the book.

    In regards to Lakshaybehl, what most people are pursuing, and how they are pursuing, isn't nearly definable as say a career in traditional advertising.

    Go to school, get degree, intern, move to new york, buy a nice suit, kiss ass and play golf, and let someone else's hard work pull you up through an established chain of command with pre-set duties.

    More often than not, it's just you starting out there. You don't have an office you walk down to and say "hey, tell me what to do, how to do it, and pay me, and when the time is right, give me more work and pay me more".
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[438108].message }}
    • Profile picture of the author ShayB
      Originally Posted by Christopher R Everson View Post

      The reason I emphasize that ShayRockhold is that my post has nothing to do with the ideas mentioned in the book or even it's philosophies. You could understand my frustration when the purpose of my post was NOT regarding the book, and a wave of responses defending the book arises.

      I was neither attacking nor defending the ideas within, the ideas surrounding, nor the ideas behind the book.
      Then, perhaps, editing your title to something like "The idea of working only a few hours a week is a load of cr*p" might get better results for you.

      By choosing a title that is so similar to a book title, you will inevitably garner responses that are in reference to the book. :rolleyes:
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[438122].message }}
    • Profile picture of the author lakshaybehl
      Originally Posted by Christopher R Everson View Post

      In regards to Lakshaybehl, what most people are pursuing, and how they are pursuing, isn't nearly definable as say a career in traditional advertising.

      Go to school, get degree, intern, move to new york, buy a nice suit, kiss ass and play golf, and let someone else's hard work pull you up through an established chain of command with pre-set duties.

      More often than not, it's just you starting out there. You don't have an office you walk down to and say "hey, tell me what to do, how to do it, and pay me, and when the time is right, give me more work and pay me more".
      I took almost 3 years to make my first dollar... YEAH! Do I regret it now? Sure NO! I never worked more than 3-4 hours a day.

      Anyways, I might just say that I am not throwing advice on anyone that wants to be a millionaire... Yet. Because I am not a millionaire yet. So I don't know what to say to those who want to be millionaires... What I do know is any number of hours you put in are big enough when you know what you are doing... More importantly when you know what NOT to do... And how to invest.

      Guess what, all that info is present here on this forum... for IM'ers.

      Even if its not, try saving up $5K for coaching from a very successful person. Just reverse engineer what they are doing and then Just do it... Simple..

      3 hours a Day *10 working days in 2 weeks = 30 working hours.

      I'd say that amount of time is more than enough for anyone to rebrand PLR products, and above average salesletters can be purchased from the WSO section for less than $500 bucks easily.

      And then its a passive income for life.

      Move on to the next project... So yeah if you have just 2 hours a day to begin with, you still have more than enough time on your hands to create a BIG internet business.

      -Lakshay
      {{ DiscussionBoard.errors[438130].message }}
  • I brought it up much in the same way that Guru is used to describe someone, and how this 4 hour work week term (based obviously on the book), is now often used in no relation to the book.
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[438113].message }}
  • Profile picture of the author TimGross
    The following two statements are both true:

    1) The vast majority of people will never be able to orchestrate their lives so that they're in control of their own destiny (for example, achieve "a four-hour work week", if that's their dream)

    2) A portion of people absolutely are able to achieve it.

    Citing #1 to call it the 4 Hour Work Week crap ignores number #2.

    Now, if you're talking about obsessively attempting to maximize your income at the expense of your lifestyle, then a 4-hour work work absolutely is not possible, but that's not what the book is about...

    The book is about finding a niche/method to make enough money to keep you afloat, and then DON'T keep trying to make more money, instead use your free time to travel the world inexpensively and live as IF you were rich.

    If you don't think there are people on this board who have business models in place that would allow them to work a few hours a week to keep them going while earning them enough money to meet their needs, well... you're wrong.

    With that said, the book is much more inspirational than practical application, but you need the mindset and motivation (which is what the book is aobut) before you can go out and apply the concepts.
    {{ DiscussionBoard.errors[438119].message }}
  • Profile picture of the author Kurt Henninger
    Ahhh yes, I understand exactly where you are coming from. What many in the IM community do not understand is that even if you were to get to a 4 hour WW, you must put in TONS of effort and WORK in order to get there. Good luck to all who think they can achieve their dreams by working this little each week!
    Signature

    Lets' Connect On Twitter My Twitter Page

    {{ DiscussionBoard.errors[438125].message }}
  • It just has a nicer ring to it I suppose, and is easily identifiable.

    I just think that many people have this attitude that something like that (while I admit it is possible), doesn't just appear out of nowhere. It's created by intelligence, or hard work, and most often a combination of the two.

    If you have the ability to consistently create a stream of income that entitles you to such a lax schedule, then you are among a very minuscule portion of people. Yes they exist, in the same manner that Michael Phelps won seven gold medals. It's just an innate talent, that when paired with hard work (or just smart work), explodes in a manner that leaves others bewildered and jealous.

    For the rest of us normal humans, if this hasn't happened to you already, it might never, and it's better to put yourself out there with hard work and some grit, than it ever will be to lay around and wait for your true calling to send you an email and say "do this and your rich".
    Signature

    Money isn't real, George. It doesn't matter. It only seems like it does.

    {{ DiscussionBoard.errors[438143].message }}
  • Profile picture of the author IMChick
    The 4 hour work week is a dream that everyone wants to believe very badly.

    Everyone chases dreams. Some are your own personal dreams, some are perpetrated by the industry that you're a part of, you know, like IM.

    All the money and success in the world will not rain down upon you if you work 4 hours this week. However, you will have a very good chance to set up a business similar to a shorter work week that is efficient, properly outsourced and well managed in your FUTURE if you do the work now.
    {{ DiscussionBoard.errors[438180].message }}
    • Profile picture of the author Lance K
      Originally Posted by IMChick View Post

      The 4 hour work week is a dream that everyone wants to believe very badly.
      Sounds more like a nightmare to me. I'd go friggin bonkers.

      But I suppose if I was working for somebody else , I may feel differently.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[447564].message }}
  • Profile picture of the author Party Plan Pat
    Originally Posted by Christopher R Everson View Post

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

    It seems like the more people I come across, the more I teach, the more I learn from, and especially from posts in this forum that everyone is entitled to this magical 4 hour work week.

    Why?

    Is it because of a myth about this industry? Because some people made it big quick, that everyone has a free pass to work for an hour a day and become a super star with a thick wallet?

    Is it because that the people who already put in their work, got where they wanted to be, and ONLY NOW have the ability to lay around and still advance?

    Or are people just lazy?

    Am I millionaire? No, not yet. Do I work with millionaires? Oh yeah. Do you work with millionaires? Probably.

    What's the point? Almost anyone I know who is truly advancing their business, truly doing what they preach, and quietly earning a massive fortune ARE NOT WORKING 4 HOUR WEEKS.

    They wake up early, they go to bed late, and their black berry's and laptops never turn off. They spend more time on airplanes and on the phone, than they do with friends.

    I take that back. They spend all of their time with friends, because they love what they do. Absolutely love what they do, to the point that it's a job, a passion, and a hobby.

    When business is good, when they have a huge launch or a massive pay day, they don't take a vacation. They try to do it again. They don't even run out and spend the money, hell, some don't even cash it.

    I was invited over for dinner for a relatively "famous" marketer, and I noticed on his kitchen counter that there was at least 8 clickbank checks, and checks that I knew were from various seperate affiliate programs.

    I asked about why he hadn't deposited them, or if possibly they were just receipts for a wire transfer, and he said "no, they are checks, I've just been too busy to cash them". The same marketer still lives in a modest house, and drives a toyota, and has verified many times that he is making over $5,000,000 a year, largely profit.

    Too busy to cash upwards of $100,000? Doesn't sound like a 4 hour work week to me.

    I guess my point is this:

    If you are beginning, really trying to make an honest shot at trying to start a business, trying to sell a product or a service, then you should get this crap out of your head (if it's there).

    If you want real chops, you better be ready to put in your time, make some sacrifices and be prepared to be beaten to your knees before you can stand up and call yourself a success.
    Load of crap or not, it is about the idea. i don't think it was meant to be literal! It takes time to work a business, but as you streamline your efforts is should take less time. and when you love what you do, are you really working or are you just having fun?
    {{ DiscussionBoard.errors[443809].message }}
  • Profile picture of the author digimix
    I think the 4 hour work week is one of the best books I have ever read. I even have the audio version. PM and me I will send you the audio. It is classic and valid on my reference shelf. Tim teaches you to think of the end in mind. I do not get the idea or feeling that he is trying to say that it is all easy. Only that if you work hard at it in the begining to set set up your business with the end in mind having a scalable model then you can indeed have a 4 hour work week and have the time to enjoy it. But that is after much work and time setting up website, product, marketing, FAQ support etc etc..
    {{ DiscussionBoard.errors[443833].message }}
  • Profile picture of the author chrisoldcorn
    I am fairly new to the Internet Marketing business model. I can say that anyone who only works 4 hours a week in this industry is probably broke.

    If someone is making good money in this industry why would they only work 4 hours a week when they could be exponentially making money?
    {{ DiscussionBoard.errors[443930].message }}
    • Profile picture of the author digimix
      Chrisoldcorn you miss the point, this is all about working smarter not LONGER. Why would you want to work 40 hours weekly and make 30k per year when you can do 4 hours making 300k?


      Originally Posted by chrisoldcorn View Post

      I am fairly new to the Internet Marketing business model. I can say that anyone who only works 4 hours a week in this industry is probably broke.

      If someone is making good money in this industry why would they only work 4 hours a week when they could be exponentially making money?
      {{ DiscussionBoard.errors[443994].message }}
  • Profile picture of the author Stallion
    Originally Posted by Christopher R Everson View Post

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

    It seems like the more people I come across, the more I teach, the more I learn from, and especially from posts in this forum that everyone is entitled to this magical 4 hour work week.

    Why?

    Is it because of a myth about this industry? Because some people made it big quick, that everyone has a free pass to work for an hour a day and become a super star with a thick wallet?

    Is it because that the people who already put in their work, got where they wanted to be, and ONLY NOW have the ability to lay around and still advance?

    Or are people just lazy?

    Am I millionaire? No, not yet. Do I work with millionaires? Oh yeah. Do you work with millionaires? Probably.

    What's the point? Almost anyone I know who is truly advancing their business, truly doing what they preach, and quietly earning a massive fortune ARE NOT WORKING 4 HOUR WEEKS.

    They wake up early, they go to bed late, and their black berry's and laptops never turn off. They spend more time on airplanes and on the phone, than they do with friends.

    I take that back. They spend all of their time with friends, because they love what they do. Absolutely love what they do, to the point that it's a job, a passion, and a hobby.

    When business is good, when they have a huge launch or a massive pay day, they don't take a vacation. They try to do it again. They don't even run out and spend the money, hell, some don't even cash it.

    I was invited over for dinner for a relatively "famous" marketer, and I noticed on his kitchen counter that there was at least 8 clickbank checks, and checks that I knew were from various seperate affiliate programs.

    I asked about why he hadn't deposited them, or if possibly they were just receipts for a wire transfer, and he said "no, they are checks, I've just been too busy to cash them". The same marketer still lives in a modest house, and drives a toyota, and has verified many times that he is making over $5,000,000 a year, largely profit.

    Too busy to cash upwards of $100,000? Doesn't sound like a 4 hour work week to me.

    I guess my point is this:

    If you are beginning, really trying to make an honest shot at trying to start a business, trying to sell a product or a service, then you should get this crap out of your head (if it's there).

    If you want real chops, you better be ready to put in your time, make some sacrifices and be prepared to be beaten to your knees before you can stand up and call yourself a success.
    Maybe you should actually read the book before you start commenting on it because every single assumption you have about the book came from someone that only read the title of the book.

    When business is good, when they have a huge launch or a massive pay day, they don't take a vacation. They try to do it again.
    Read the book and suddenly this would all make sense.

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".
    Thanks for clearing that up. Feel free to address that first and foremost.
    {{ DiscussionBoard.errors[443971].message }}
  • Profile picture of the author lakshaybehl
    I was thinkinag about all the different things when this came to me... WHY WOULD ANYONE NEED A 4 HOUR WORK WEEK? Are we really that lazy?

    I mean come on... Not even a couple of hours a day for work?

    Really?

    I mean... What would you do then?

    If there is something else you are passionate about, then IM is just a job... If marketing/CPA numbers attract you then its not work at all... On a mindset level its just something you enjoy and you want to do... For Money or NO MONEY...

    And lets face it... if you enjoy what you do, 2 hours a day will not be enough for you!

    -Lakshay
    {{ DiscussionBoard.errors[443986].message }}
  • Profile picture of the author KatieWilliams
    So true, Christopher.

    I'm mainly a lurker here (but trying to get more involved) and am new to IM, but have been in business several years now, and it does seem that the successful people in most industries are those who work the hardest.

    What's that quote? The harder I work, the luckier I seem to get.

    My mentor is a multimillionaire based in California and I'm over here in England... very often our phone calls will be scheduled at 6am or 7am his time.

    If 90% of success is turning up, I think a lot of the remaining 10% is not leaving early.

    Katie
    {{ DiscussionBoard.errors[443996].message }}
    • Profile picture of the author rmx
      I love all the opinions of people who say this can't be true.

      If you ask people in the offline world if you can make a lot of money online they will probably tell you it's a load of crap too. Why? Because they have a mindset that you must have a brick and mortor store, with big overhead and everything and they just know that you can't make any real money with that internet stuff. They know because they have tried it. They had a high school kid put up a website 5 years ago and it doesn't do anything so they are experts.

      You know they are wrong, don't you. Or at least you believe it.

      Just because you haven't figured out that you don't need to do everything yourself or don't have a business plan that will bring in a full time income and reduce the number of hours per week you work to 20-10 or dare I dare I say 4 hours per week then don't assume the no one else has either.

      Why not change your mindset?

      I used to put in a lot of hours in my full time online business. I thought I had to do it all myself. I had really created a job. The 4 Hour Work Week Idea and other similar information changed my thinking. Now I think like a business owner, but not the kind of owner who works 12 hours per day or is at my customers command 24/7. The kind of owner who has set up systems that don't require my time to keep the business running.

      Today I can work 4 hours a week or less and my income would not go down.

      So instead of fighting the whole idea and telling everyone it can't possibly work, learn from those who have done it. Look at things you can do in your own business to cut back your hours. Maybe you won't ever reach 4 hours per week but you might be able to cut back to 4 hours per day.

      RMX
      {{ DiscussionBoard.errors[444037].message }}
  • Profile picture of the author Djbrat
    Wow, thanks for that! You wrote what I was thinking, Great Post.
    {{ DiscussionBoard.errors[444157].message }}
  • Profile picture of the author gronstone
    I agree. I believe there is 2 reasons for this expectation 1) Many IMers have heard from so many "Gurus" how they can make a bundle with virtually no effort (BS) and 2) Unfortunately, a lot of people new to IM start because they are looking for the easy way out (i,e, no work). Both are destined for failure. Nothing worth having comes easy.
    {{ DiscussionBoard.errors[444164].message }}
    • Profile picture of the author digimix
      Having to work 4 hours per week does not mean it starts that way. And again who says 4 hours a week has to be easy. If you were in IRAQ and went on the battle ground in the frontline of fire for only 4 hours per weekk would it be easy? The idea of having to work long hard hours to make a buck is archaic and of the industrial age. We, my friend are in the information age. Today you can do the work once and get paid for it many times over. That to me is the classic 4 hour work week. Better yet pay someone to do it for you and then get paid over and over again. Think of the CEO of a fortune 500 company, does he have to work 60 hours per week the way you do? Yet he will make $3M per year easily. Working harder or longer is not the way to make more money. It takes working a lot smarter. Wise up!!!


      Originally Posted by gronstone View Post

      I agree. I believe there is 2 reasons for this expectation 1) Many IMers have heard from so many "Gurus" how they can make a bundle with virtually no effort (BS) and 2) Unfortunately, a lot of people new to IM start because they are looking for the easy way out (i,e, no work). Both are destined for failure. Nothing worth having comes easy.
      {{ DiscussionBoard.errors[444190].message }}
  • Profile picture of the author Doug Simons
    I read the book and however I am not there yet I would like to be there someday
    {{ DiscussionBoard.errors[444803].message }}
  • Profile picture of the author digimix
    Again I have still made much much more money investing than I have made from my 9 to 5 job. One year I earned 7 times my 9-5 job investing in the fx market. Working harder and longer does not necessarily mean you will make more money. Smarter is better. And if you work smarter you can work less. (You can tell I am passionate about this)
    {{ DiscussionBoard.errors[444866].message }}
  • Profile picture of the author Steadyon
    Are there any books which tell you how to cut your working-week down to just two hours a week?

    Then I could use the saved two hours to watch a good dvd or read another book ;-)
    {{ DiscussionBoard.errors[444878].message }}
  • Profile picture of the author dsmpublishing
    Im building lots of new websites at the moment so im on the work or sleep thing but when im not building new products its around 16hrs a week.
    {{ DiscussionBoard.errors[444926].message }}
    • Profile picture of the author naruq
      I agree when you start any business online or offline you have to invest time and some money. However, as you progress you have the flexibility to work hours when you are most productive. The great thing about internet marketing is that it gives you options.
      Signature

      Please do not use affiliate links in signatures

      {{ DiscussionBoard.errors[447157].message }}
    • Profile picture of the author seemar49
      Working 4 hours a week is not a sign of a successful businessman in this business, it is a sign if someone who has made it and gets others to do the work.
      {{ DiscussionBoard.errors[448492].message }}
  • Profile picture of the author John Rowe
    Great post.

    A strong (almost obsessive) worth ethic. That's the key. And thank God it's unpopular.

    The average person would be flabbergasted at the amount of time and effort that John Reese, Frank Kern, Mike Filsaime, Ryan Deiss, Steven Pierce, Russell Brunson or any of the other new moneymakers, invest on their way to the top. It's the sole difference between them, and the guy who still "just can't figure it out".

    None of these guys work only a few hours a day, regardless of how much outsourcing they do. That's how they stay on top.

    Your post sent me hunting for one of Thomas Edison's Quotes that I've always loved...

    "I am wondering what would have happened to me if some fluent talker had converted me to the theory of the eight-hour day and convinced me that it was not fair to my fellow workers to put forth my best efforts in my work. I am glad that the eight-hour day had not been invented when I was a young man. If my life had been made up of eight-hour days, I do not believe I could have accomplished a great deal. This country would not amount to as much as it does if the young men of fifty years ago had been afraid that they might earn more than they were paid for." -- Thomas Edison

    Again, great post. Thx.
    {{ DiscussionBoard.errors[445042].message }}
    • Profile picture of the author digimix
      The 4 hour work week never starts that way. You obviously have to put in the effort and time to build an automated business system. Just like a rocket uses a lot of fuel to launch into outerspace then it only takes the force of the strength of a baby to keep it moving in space.
      {{ DiscussionBoard.errors[445258].message }}
      • Profile picture of the author rmx
        Originally Posted by digimix View Post

        The 4 hour work week never starts that way. You obviously have to put in the effort and time to build an automated business system. Just like a rocket uses a lot of fuel to launch into outerspace then it only takes the force of the strength of a baby to keep it moving in space.
        Yes that is true that some people work 24/7 in the beginning to get the rocket launch then wise up but most others just keep working themselves to death and insist that the 4 hour work week doesnt' exist.

        However you don't need to work 24/7 even in the beginning. If you understand the mindset you can start applying systems from the first day you can fairly quickly work smarter and not harder so it will take much less time that you think.

        RMX
        {{ DiscussionBoard.errors[445432].message }}
    • Profile picture of the author Lance K
      Originally Posted by John Rowe View Post

      A strong (almost obsessive) worth ethic. Thank God it's unpopular.
      Remember...

      Obsession is how lazy people define dedication.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[447587].message }}
    • Profile picture of the author X
      Originally Posted by John Rowe View Post

      The average person would be flabbergasted at the amount of time and effort that John Reese, Frank Kern, Mike Filsaime, Ryan Deiss, Steven Pierce, Russell Brunson or any of the other new moneymakers, invest on their way to the top. It's the sole difference between them, and the guy who still "just can't figure it out".
      This might be true for some but it's not
      true for all, which means it's not true.

      Because if it were true, then it would be
      true for everyone - and it's not.

      Russell might work hard - I'm sure he
      does, but he started as a college student
      and was probably making more than 95%
      of Warrior's working 2-3 hours per day.

      Dr. Mike, another successful marketer
      started by working a few hours everyday
      before work.

      If I was content to just let my affiliate
      business run on autopilot, then a 4-Hour
      Work Week and a 6-figure income is a done
      deal. It isn't a possibility - it was DONE
      years ago.

      The *hard work* came in figuring it
      out - doing it is not *that* hard, especially
      with the availability of so much cheap
      talent.

      The point of the 4-Hour Work Week isn't
      "You can get rich doing nothing while sitting
      on your ass" - he says that's not the case
      a number of times.

      It's working smarter, more effectively
      and efficiently. And it has nothing to do
      with fully-automated, get-rich-quick, push-
      button systems any fool can do.

      Eric Louviere made a great post a while
      back that essentially said if you aren't
      making what you want to make it's because
      you have a business model that will only
      allow you to reach a certain level - you
      need a new business model.

      I'll add to that - if you don't have the
      lifestyle you want it's because your business
      model sucks.

      I see people, and Allen himself has warned
      of this on numerous occasions, working
      their asses off to write hundreds of articles,
      to build *authority sites*, to make a few
      pennies here and there.

      If that is you, then YOU ARE MISSING THE
      FUNDAMENTAL POINT OF BEING ONLINE -

      LEVERAGE

      Content isn't king - leverage is king.

      - If you have a list, you have leverage.
      - If you have the right information, you have leverage.
      - If you have even a little money and you spend it
      wisely, you have leverage.
      - If you have a good idea, you have leverage.
      - If you have friends, and they have ANY of the
      above, you have leverage.

      And you don't need a lever long enough to move
      the earth - money doesn't weight nearly that much.

      The common denominator in John's post
      isn't number of hours worked - it's leverage.

      Screw content - I'm not here to educate
      the world. I'm here to sell my ideas to
      people who are willing to pay for them
      because they make THEIR life better too.

      With that business model "the work your
      ass off for pennies model", no the 4-Hour
      Work Week isn't a possibility - but then
      again I don't personally consider that to
      be marketing - it's article writing and
      publishing. It's passively hoping to make
      money. Marketing is a verb in my book.

      Yes, hard work is involved but if hard work
      was the KEY to the equation then why aren't
      ditch diggers rich?

      Because hard work is a fallacy; a fallacy
      perpetrated in large part by people who benefit
      from the hard work of others AND those who've
      bought into the fallacy.

      Years ago it became clear to me that money
      and work (career) are related but two different
      animals.

      I'm not so much ranting against hard work,
      because I think hard work is good for the
      soul. But hard work for money? What a
      waste of life and what matters most. I
      don't care to hold anyone up on a pedestal
      who preaches that hard work for the almighty
      dollar is what you should be doing 12-16
      hours per day.

      Some people choose to hop on an airplane
      and parade around the world to this event
      and that while they have young kids growing
      up without them - is that who we're
      looking up to? Is that what we consider
      to be "a good guy".

      Bullshit.

      That's a self-centered, ego-maniacal
      juvenile who's placed fame and fortune
      first.

      OK . . .

      Smart work is the point of this - and if
      you're not smart then you're only left with
      one alternative.

      "Any complexity in life is the ego trying to
      undo the simplicity of reality."

      This stuff isn't hard. It does not require a
      12-16 hour work day. Anyone who does that,
      who says that, who advocates that or sells
      you products that require it is not someone
      who deserves your respect and admiration.

      Period. It's like a drug dealer peddling crack -
      and I hate to break the news, but you are the
      addict.

      Chris, and everyone else - you question this
      concept because you have no faith in your
      ability to live it.

      Anything - ANYTHING - is possible.

      Don't cheat yourself.

      X
      Signature
      The Affiliate Black Book
      The Inside Nasty on How to Kick the Snot Out of a Google Cash affiliate.

      Black Books Blog: No Cow is Too Sacred
      The Death of Crap: Crap Dies Slowly
      {{ DiscussionBoard.errors[447829].message }}
      • Profile picture of the author Frank Donovan
        Originally Posted by X View Post

        Yes, hard work is involved but if hard work
        was the KEY to the equation then why aren't
        ditch diggers rich?

        Because hard work is a fallacy; a fallacy
        perpetrated in large part by people who benefit
        from the hard work of others AND those who've
        bought into the fallacy.
        Great post, X.

        Like Sam, who posted earlier in the thread, I also found that I needed to work less as I scaled the corporate ladder, until, in the end, most of my time was spent simply directing others and planning the growth of the company.

        My employees were part of my leverage and I was glad they had bought into the "work ethic".

        Because, in my experience, the notion of a "work ethic" being virtuous in itself is one that has been largely propagated by employers and business owners - so effectively that most people still believe it to be so (regardless of whether they actually practise it themselves).

        In a sense, much of the economic infrastructure is founded on this principle.

        I find it surprising that those who have entered the IM world in order to escape the strictures and conventions of an employee's lifestyle, should seem so keen to yoke themselves to what is effectively just another job.

        Without leverage, that is precisely what internet marketing is.


        Frank
        Signature


        {{ DiscussionBoard.errors[448037].message }}
        • Profile picture of the author Ldimilo
          Originally Posted by Frank Donovan View Post


          I find it surprising that those who have entered the IM world in order to escape the strictures and conventions of an employee's lifestyle, should seem so keen to yoke themselves to what is effectively just another job.

          Without leverage, that is precisely what internet marketing is.


          Frank
          Frank, it ain't a job if you love what you do...
          {{ DiscussionBoard.errors[448347].message }}
  • Profile picture of the author Travis72802
    Long...long ago...Space travel and a 'round earth' was a load of crap too.

    Travis
    Signature

    Be A Bum Marketer! Free eCourse
    http://www.BumMarketingMethod.com

    {{ DiscussionBoard.errors[445790].message }}
  • Profile picture of the author PhillipOlsson
    I guess it all depends on what a person feels there comfortable with as far as income level.. some people want nothing more than to replace there current income so that they can spend more time with friends and family. so they can get away with only working 4-8 hours a week.
    NOT ME.. im all about busting my back for the next 4-6 years so that i can sit like a fat cat on my multimillion dollar residual income.. not there yet, but soon enough
    best of luck to all of us in 2009

    Phill
    {{ DiscussionBoard.errors[445842].message }}
    • Profile picture of the author ShayB
      I can appreciate both sides of the this, but there is one defining issue here for me.

      I remember long ago being told (during my Amway days) that if I put in the 12 - 16 hour days while my kids were young, that when they got older, I could have more money and time to spend with them.

      The problem is, the times when they are little are the most precious - and you never get them back.

      My kids are 15, 12, 10 and 4. They are not babies, but they still need their Mommy.

      So I will limit the time I spend working on my business. I want financial freedom, but untold millions at the price of missing out on the kids' childhood isn't worth it. Financial freedom (for me) can be achieved in far fewer hours during the day.

      Will I work at night? Yes.

      Will I work around my family's schedule? Yes.

      JMHO and YMMV.
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[445870].message }}
    • Profile picture of the author digimix
      Phil, I guess at that point you would have a 4 hour work week. That is the point isn't it?

      Originally Posted by PhillipOlsson View Post

      ....im all about busting my back for the next 4-6 years so that i can sit like a fat cat on my multimillion dollar residual income..
      Phill
      {{ DiscussionBoard.errors[447144].message }}
  • Profile picture of the author Christie Love
    I don't think the 4 hour work week is load of crap. It's all about automating your business. But, first we all have pay our dues in order to get to that point. Currently, I easily put in 14 - 16 hour days, but at the same time, I'm also working on doing more outsourcing and automating some of my IM projects.

    I figure, as long as I can keep up this momentum for about 6 more months, I should be well on my way to having an IM business that allows me the freedom to do what I want to do. I probably won't be working 4 hours a week. I'm thinking more like 4 hours a day.
    Signature
    {{ DiscussionBoard.errors[446287].message }}
  • Profile picture of the author Royce24
    I really like your title i love the book but I understand exactly what you mean people do try take their time off i even didn't for a while and I wasn't successful but I believe if you continue to put in the work results should happen unless your doing something wrong
    {{ DiscussionBoard.errors[446379].message }}
  • Profile picture of the author glennpcarver
    The title of the book is solid marketing. I learned a lot and found it worth the time. However, anybody who thinks they can create substantial cash flow in 4 hours per week (initailly) is delusional! It's all about energy and you cannot grow an Oak tree overnight.
    I look at the work we have put into our site and you have to have the throttles on "WFO" before you can hit momentum and throttle back.
    {{ DiscussionBoard.errors[447112].message }}
  • Profile picture of the author netstrife
    I believe people that have worked hard to build a business, outsource everything, have automated systems and passive traffic sources etc. can work as little as 4 hours/week and still pull in a ton of money. The reality however is that when you are JUST STARTING this never happens. You can't really work smart until you have worked hard, with what i do in particular (seo) and any business there is a huge learning curve to begin with. Only once you have really figured things out and have a good team of people can you really start working less.
    {{ DiscussionBoard.errors[447155].message }}
  • Profile picture of the author Raydal
    On research concluded that CEO's averaged only 90 minutes of really
    productive time. Maybe this is a matter of being productive than
    really having free time, or being lazy.

    I've found that I'm a lot more productive when I have a lot on my plate
    than when I have time to goof off. That's why deadlines work so well
    for me. I do it best when I gotta do it.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[447275].message }}
  • Profile picture of the author cj1966
    Why do you think he named the book "4 hour work week"? If you surmised because he works 4 hours a week you guessed wrong, if you thought that he might of split tested the "X hour work week" title with a whole range of different numbers (eg "12 hour work week", "2 hour work week") and 4 hours was most popular then you guessed right. It also shows that it's not always how long you spend but what you spend that time doing!

    It's also what you want out of IM. I remember back in 2005 when I was able to easily make $1000+ a month selling 2 PLR info products and one of my own on Ebay. I "worked" way less than 4 hours a week after the initial set up which took 4 or 5 hours. This was before I knew what PLR or split testing or copy or any other host of things was that could have made me a great deal more. Many people on this board would turn their noises up at this amount, but lots of newbies looking into IM would absolutely snap your hand off for the chance to consistently bank $1000 a month for a few hours a week of very, very easy work as it's a bit more money for bills or to spend on their family.
    {{ DiscussionBoard.errors[447422].message }}
  • Profile picture of the author Frank Bruno
    Actually depending on your business model you can be very successful with only working a few hours each week. I had a website I owned for 8 years only working about 2-4 hours each day before it was aquired.

    It took a lot of time to get it to that point but it earned steady income year after year enabling me to buy houess, cars and live in luxuary.

    4 hours a week is really pushing it in my eyes unless your retired and doing consulting on the side or something like that.

    Frank Bruno
    {{ DiscussionBoard.errors[447440].message }}
  • Profile picture of the author John Rowe
    X,

    I don't know whose post you read, but it sure wasn't mine.

    And if it was mine, then you've reached far too deep into
    your own head, to add far too much to what you think I said.

    Perhaps reread it.
    {{ DiscussionBoard.errors[447872].message }}
    • Profile picture of the author X
      Originally Posted by John Rowe View Post

      X,

      I don't know who's post you read, but it sure wasn't mine.

      And if it was mine, then you've reached far too deep into
      your own head, to add far too much to what you think I said.

      Perhaps reread it.
      You were only the muse that got me
      started John.

      Thank you!

      I hope my post doesn't come across
      as singling you out.

      X
      Signature
      The Affiliate Black Book
      The Inside Nasty on How to Kick the Snot Out of a Google Cash affiliate.

      Black Books Blog: No Cow is Too Sacred
      The Death of Crap: Crap Dies Slowly
      {{ DiscussionBoard.errors[447891].message }}
  • Profile picture of the author Ldimilo
    I guess the reason why it is called the 4 hour work week is because the 80 hour work week probably wouldn't sell that well....

    In all seriousness though, the OP is right...there is this notion that internet marketing and all that it implies MUST be easier than building a business offline. And because so many people think this, they naturally assume (partly b/c of ad copy you read on the web) that the secret to getting rich quickly must mean that they should sell an ebook or product online...that the rules in the offline world don't apply....

    All it takes is a couple years of being stubborn and bullheaded and buying every get rich quick e-book and video out there before you realize that it may be a bit harder than people think.

    As an aside, I know people who work 10 hours a week and make way more money than most....then again, I also know a lot of internet marketers that pull in 90 hours a week and make little to nothing. (luckily I fall somewhere in between). I think when all is said and done, so called systems don't mean much if you don't have a plan to incorporate the system into it (does that even make sense?)

    I read the 4 hour work week and thought it was a mildly entertaining read. It was informative in a very vague kind of way that would imply that anyone could do it. I don't see many quitting their day jobs after reading this book solely on the contents of what is inside.
    {{ DiscussionBoard.errors[448053].message }}
    • Profile picture of the author lisa mesa
      The real hard work is facing and dealing with rejection, not thinking big, failure and self-doubt. Do that and the rest is easy and takes little time.
      {{ DiscussionBoard.errors[448113].message }}
  • Profile picture of the author John Rowe
    Originally Posted by X View Post

    I hope my post doesn't come across as
    singling you out.
    Singling me out wasn't my point. Although quoting me in the
    beginning, and referencing me in the middle of your post,
    rather did that.

    My point was about what you're adding to what people in this
    thread are saying.

    My post for example, was about a strong work ethic. And how
    it is a key ingredient found in nearly all those labeled - super
    successful.

    A powerful work ethic has nothing to do with a lifestyle
    that sucks, working your ass off for pennies, article
    writing and publishing, creating content, ditch digging,
    ignoring your kids, drug dealing, peddling crack, lacking
    faith in your ability, or any of the other things you talked
    about.

    Originally Posted by Frank Donovan View Post

    My employees were part of my leverage and I was glad
    they had bought into the "work ethic".

    I find it surprising that those who have entered the
    IM world in order to escape the strictures and conventions
    of an employee's lifestyle, should seem so keen to yoke
    themselves to what is effectively just another job.
    Work ethic isn't something that only exists for
    ditch-diggers and factory workers. It exists for everybody.
    Donald Trump, Wayne Gretzky, Sam Walton, Lance Armstrong,
    Bill Gates, and everyone else who has no wish to punch a
    time card.

    Yes, leverage is powerful. But even more so, when you
    understand that some of those guys putting in 12-16 hour
    days already know about it - they're just leveraging more of
    it
    .
    {{ DiscussionBoard.errors[448330].message }}
    • Profile picture of the author Frank Donovan
      Originally Posted by John Rowe View Post

      Work ethic isn't something that only exists for
      ditch-diggers and factory workers. It exists for everybody.
      Donald Trump, Wayne Gretzky, Sam Walton, Lance Armstrong,
      Bill Gates, and everyone else who has no wish to punch a
      time card.

      Yes, leverage is powerful. But even more so, when you
      understand that some of those guys putting in 12-16 hour
      days already know about it - they're just leveraging more of
      it
      .
      Hi John

      My point was that a work ethic was being touted as a virtue in itself, specifically at employees by company owners who themselves are frequently working less hard as a result of the leverage of their labour force.

      I don't doubt that there are many highly successful people whose success is due, in part, to the 12-16 hour days they put in. Whether you call this by the term work ethic, drive, ambition, obsessiveness or megalomania, it is a factor in their achievements. Ruthlessness and a necessary disregard for other areas of their lives (e.g. family) may also have played a part in their success.

      What is asked in the original book is how you would define success. The author clearly defines it differently from, say, Donald Trump. The notion of a successful life can be simply doing what you want (in the author's case, travelling) whilst funding your lifestyle by leveraging your working efforts into just a few hours each week.

      Others may define success by the quality of their family life.

      The high-powered "successful" executive working 80+ hours each week is not necessarily someone to admire or aspire to.



      Frank
      Signature


      {{ DiscussionBoard.errors[448457].message }}
    • Profile picture of the author X
      Originally Posted by John Rowe View Post

      A powerful work ethic has nothing to do with a lifestyle
      that sucks, working your ass off for pennies, article
      writing and publishing, creating content, ditch digging,
      ignoring your kids, drug dealing, peddling crack, lacking
      faith in your ability, or any of the other things you talked
      about.
      John -

      My post has nothing to do with a lack of work
      ethic. I'm a life-long overachiever and I don't
      hesitate the least to say that my "cruise mode"
      outdoes the average person's bust ass mode.

      The point I intended to make in my post
      is that hard work, in and of itself, is NOT the
      cause of success.

      Take this as an example: When I was a teen
      I was skinny. I wanted nothing more than to be a
      great athlete. I worked out SIX hours per day -
      that included weight training, a conditioning
      class with one of the top wrestling teams in my
      state, two hours of swim practice and then more
      weight training.

      I was in phenomenal shape - but peaked at 147lbs
      and made no progress towards my goal of being
      a stacked stud.

      Today, the latest trends in body building seem to
      advocate working out 3-4 times per week for 30
      minutes of INTENSE training doing fewer exercise,
      but more efficient exercises.

      (If a bunch of muscle heads can figure that out,
      then why is the concept so difficult to grasp
      here?)

      Work ethic has not been questioned here - but
      instead the perceived path to the desired result
      that many still believe is the 16-hour work day.

      I got off on the article/authority site tangent,
      not because that's what you referenced, but
      because that's what a lot of people on this
      forum are doing to try to become successful
      at IM.

      I work a fraction of the hours today that I
      did when I began online - and my income has
      increased proportionally. I started with that
      same basic model because it was "free".

      It's a shit model and I don't mind writing that
      for anyone to read.

      The original post in this thread says that the
      4-Hour Work Week is a load of crap.

      I'm saying that the paradigm many here have
      been sold and bought into is the load of crap.

      Did I need to work 12-16 hour days the first
      4-5 years I was online? Since I made little
      money doing that it's at least fair to say that
      had NO direct impact on financial results.

      Maybe - MAYBE - that's what needed to
      occur to get it through my thick head what
      I should be doing - I wasn't blessed with the
      awareness of "how to" products then.

      But more likely, my lack of knowledge was
      why I had to work hard - there is NO lack of
      available knowledge now if one knows where
      to find it (AND what to believe).

      2-3 INTENSE hours of work per day is plenty
      to have a good financial life if you utilize the
      leverage available. The rest of the day you
      work on other areas of life that are of equal
      or greater importance.

      When I see people working 12-16 hours per
      day, and proclaiming that proudly,
      I think "What a fool I WAS and what a fool
      you ARE."

      X
      Signature
      The Affiliate Black Book
      The Inside Nasty on How to Kick the Snot Out of a Google Cash affiliate.

      Black Books Blog: No Cow is Too Sacred
      The Death of Crap: Crap Dies Slowly
      {{ DiscussionBoard.errors[450554].message }}
      • Profile picture of the author Steven Wagenheim
        But more likely, my lack of knowledge was
        why I had to work hard - there is NO lack of
        available knowledge now if one knows where
        to find it.
        Bingo...That one statement is the main problem that most, not all, but most
        people have a problem with when they first start out.

        They don't have a freakin clue what they're doing.

        And in that respect, I am speaking from personal experience.

        When I started, I worked tons of hours and made nothing.

        Though I continued to work long hours, it wasn't because I had to, but it
        was because I was afraid not to. I thought that if I didn't continue to
        put in the 14 hour days that it would all fall apart.

        Well, today I work about 2 hours a day and it hasn't fallen apart yet.

        Fear is a terrible thing...especially irrational fear.

        But the problem still remains, some people just don't know where to get
        this knowledge. And if they did find it, how would they even know if it
        was worth anything or not?

        If John Doe says, "Do this, it will make you money" and John Doe doesn't
        have a clue what he's talking about but Jane Smith says, "Thanks, I'll do
        that" how far is Jane Smith going to get in this business?

        Products aren't stamped with a "IM seal of approval" saying that this is
        quality info.
        Same thing with forum posts, articles, or anything else online
        designed to teach people how to run a business. None of them are stamped
        with that seal.

        So how is somebody who has no clue supposed to know what to do?

        This is the problem I personally have with online training. I know many
        don't agree, but I feel a certified organization, something like the AMA
        for doctors, should oversee training materials and put their seal of
        approval on the ones that actually do teach something useful.

        Yes, I know, it won't happen.

        But in the meantime, we are still left with the same problem.

        Where does a new person with no knowledge go in order to get the
        education that they need in order to start and run a successful online
        business without having to worry that the info they are getting is not of
        quality?
        {{ DiscussionBoard.errors[450604].message }}
      • Profile picture of the author davebo
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[450659].message }}
        • Profile picture of the author Steadyon
          Lately, there are more and more people who have found a way to work even less than 4 hours a week. Not through their own choices mind you.

          I bet all these laid off people (many of whom will now be looking to make money via the internet), aren't thinking about 4 hour work weeks.

          Now is not the time to be fantasing about 4 hour work weeks. Pull your fingers out.

          Get off your butts and get busy. Definitely try to outsource and automate as you go, but the main goal should be to build a sustainable business that your customers appreciate.

          Then you can consider working 4 hours a week. Hopefully a few hard years work will allow this to occur. Not beforehand.
          {{ DiscussionBoard.errors[462327].message }}
  • Profile picture of the author OmarNegron
    your post gave me the goosebumps my friend.

    Wow, you're right on. A lot of people talk all this junk

    It' takes hard work....point blank.

    Great stuff man.


    Omar!
    {{ DiscussionBoard.errors[448866].message }}
  • Profile picture of the author Valeriu Popescu
    Personaly I found it to be a pretty decent book. I'm NOT working 4h/week but certain people do. The idea was to make you start thinking there are other ways you can use to free your time.

    And I mead REAL work... not like sitting in front of your computer 8h/day and playing games, reply to a friend, watch a video, Twittering, etcetera.

    Valeriu
    Signature

    >>> Partner In Profits => Learn How To Find JV Partners and Super-Affiliates From Scratch!
    >>> Local Internet Marketing Services => We offer: Local Maps Submission, Internet Marketing Consulting, SEO and SMM services.
    >>> Internet Marketing Profits Secrets Revealed => Help You Start A Profitable Home Based Business On A Shoestring Budget.

    {{ DiscussionBoard.errors[450591].message }}
  • Profile picture of the author Neo33
    4 hours a week no way, at least not at the start of someone's Internet Marketing career. 4 hours a day would be more realistic, and even then usually after you've set all your systems, website, autoresponder marketing up. Thanks what I think anyway.
    {{ DiscussionBoard.errors[462396].message }}
  • Profile picture of the author TD
    Originally Posted by Christopher R Everson View Post

    Let me preface this by saying I'm not talking directly about the book, but rather the attitude among people in this broad industry of "Internet Marketing".

    It seems like the more people I come across, the more I teach, the more I learn from, and especially from posts in this forum that everyone is entitled to this magical 4 hour work week.

    Why?

    Is it because of a myth about this industry? Because some people made it big quick, that everyone has a free pass to work for an hour a day and become a super star with a thick wallet?

    Is it because that the people who already put in their work, got where they wanted to be, and ONLY NOW have the ability to lay around and still advance?

    Or are people just lazy?

    Am I millionaire? No, not yet. Do I work with millionaires? Oh yeah. Do you work with millionaires? Probably.

    What's the point? Almost anyone I know who is truly advancing their business, truly doing what they preach, and quietly earning a massive fortune ARE NOT WORKING 4 HOUR WEEKS.
    Christopher

    I don't believe that the 4 hour workweek is a myth, however I do believe that getting to the point where you can work 4 hours a week is entirely possible.

    See the following article:

    How Plentyoffish Conquered Online Dating (Hint: Its Founder Works Just One Hour a Day)

    The problem with most people who get into internet marketing is that they get caught up into a what a particular so called guru says is the quickest way to make it online and as a result they ignore the non gurus who end up becoming ultra successful.

    Lets think about it, 5 years ago the rage was making money from eBooks, newsletters, and software, but quietly others were developing social networks, blogs, membership sites etc.

    It seems that many Internet marketers are simply becoming people who simply jump on the next money making bandwagon just before it peaks and then try to exploit to their best advantage; whilst there is nothing wrong with that, I feel that many people in the field become too inward looking and forget that the web is a vast ocean of possibilities, where you can create vast fortunes without selling "how to make money online" products.

    Just my 2 cents.

    TD
    {{ DiscussionBoard.errors[462461].message }}

Trending Topics