Google Making Big Analytics Changes

21 replies
Google has announced on its blog that they are making big changes to the data they send to analytics.

Here is what they are changing:

When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.

They say they are doing it for privacy concerns of their signed in users, but they add: "This data will be available for non signed in users and CPC results in the search results."

Interesting that they want to protect the privacy of its signed in users, of course if they click a paid for listing, the privacy concern seems to go out the window.
#analytics #big #google #making
  • Profile picture of the author Michael Oksa
    Why would anybody want to know what keywords a searcher was entering?

    Who cares how a site is doing organically?

    Is this really a big deal?

    Google loves you and promises to only "do good".

    Nothing to worry about here marketers.

    </deep sarcasm>

    This change would make the results from Analytics seriously skewed, if not completely useless.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[4905981].message }}
  • Profile picture of the author Lee Glynn
    I have been using Clicky for a long while now. Its a paid program but it allows one free account per email address. Much prefer it to Google analytics.
    Signature
    The Ultimate Internet Marketing Rolodex
    Click Here To Get It For FREE!!!
    {{ DiscussionBoard.errors[4917238].message }}
    • Profile picture of the author squeezecpa
      They say its to protect user privacy. If this is the case then why are they allowing pay per click customers to view this data? I can see why people are outraged by this. Makes you wonder what else they have planned.
      {{ DiscussionBoard.errors[4917556].message }}
      • Profile picture of the author autumnsmith
        Originally Posted by squeezecpa View Post

        They say its to protect user privacy. If this is the case then why are they allowing pay per click customers to view this data? I can see why people are outraged by this. Makes you wonder what else they have planned.
        I totally agree. Not many are happy with their surprises. perhaps, these changes would have a huge impact to GA users. But people who do not use their service would not really care
        {{ DiscussionBoard.errors[4944573].message }}
    • Profile picture of the author UMS
      Originally Posted by Lee Glynn View Post

      I have been using Clicky for a long while now. Its a paid program but it allows one free account per email address. Much prefer it to Google analytics.
      Very nice, but completely irrelevant to this thread. Clicky will be affected just like any other analytics service/software.
      {{ DiscussionBoard.errors[4944767].message }}
  • Profile picture of the author busybusinessman
    This is definitely a bad move. The data that GA provides is very, very useful and tells you a lot of very valuable info about your sites.
    Signature

    Join the free membership site
    http://www.NewcastleBusinessAcademy.com
    FREE to join. FREE products you can resell.
    Money will come to you when you are doing the right thing.

    {{ DiscussionBoard.errors[4944744].message }}
  • Profile picture of the author nicelife
    This is just horrible ... WTF .... I ******* **** Google
    {{ DiscussionBoard.errors[4944769].message }}
  • Profile picture of the author John Romaine
    Google ....."We help protect your privacy, unless of course you're paying us. Then we know you've been searching for adult sex toys and flavoured underwear - and so does everyone else."
    Signature

    BS free SEO services, training and advice - SEO Point

    {{ DiscussionBoard.errors[4944775].message }}
  • Profile picture of the author Benjamin Ehinger
    I wonder if this has anything to do with Google+ trying to compete with Facebook. Many people don't like the way Facebook handles privacy and this might be one way Google is trying to get an edge.

    Benjamin Ehinger
    {{ DiscussionBoard.errors[4944780].message }}
    • Profile picture of the author autumnsmith
      Originally Posted by Benjamin Ehinger View Post

      I wonder if this has anything to do with Google+ trying to compete with Facebook. Many people don't like the way Facebook handles privacy and this might be one way Google is trying to get an edge.

      Benjamin Ehinger
      We have the same perception towards their action. Organic long tail searches will definitely be affected
      {{ DiscussionBoard.errors[4950294].message }}
  • Profile picture of the author nicelife
    Can you imagine how many people are signed in and using e.g GMail?

    I don't have any figures, but there must be a huge amount of people.

    Thanks Google!!!
    {{ DiscussionBoard.errors[4944800].message }}
    • Profile picture of the author StevenJones
      Originally Posted by nicelife View Post

      Can you imagine how many people are signed in and using e.g GMail?

      I don't have any figures, but there must be a huge amount of people.

      Thanks Google!!!
      But that's the case. We will lose a lot of important data! Seems like Google didn't think this one through.
      {{ DiscussionBoard.errors[4944826].message }}
  • Profile picture of the author Venturetothetop
    Its simply a data protection compliance farse...

    Here is how I see it. Data privacy has become a big issue recently, especially with the latest round of people requesting data from Facebook (by law in the UK/(think whole Europe) they have to send you a cd of all the info they hold on you within 4 weeks of your request) - I have seen many reports of people being suprised by what Facebook holds on them and the fact that nothing was evert deleted. (Many newspapers have commented on this recently)

    I also know that a lot of corporate companies expresses a similar concern with Google and that they really know everything about them. So in order to keep their customers content, they no longer 'display' or 'HOLD' (debateable) information about your searches when you sign in.

    So now when you request your 'freedom of Information' from Google it will have stopped reporting your every search .... The only people whose searches it does now 'register' are those who are not logged in (and thus apparently not linked to you), and thus no one will see those search stats on their requested reports.

    Its simply a data protection compliance farse...
    {{ DiscussionBoard.errors[4950410].message }}
  • Profile picture of the author AlexF
    To summarize an important point:

    Why "organic" users are being protected while "paid" users are not? Don't they need even more protection?

    Ohh wait - protecting the "paid" traffic will cause Google to loose some $$ while protecting the "organic" will just incredibly hurt all the Analytics tool ; SEO industry ; webmasters ; and basically everyone who owns a website...
    {{ DiscussionBoard.errors[4950426].message }}
  • Profile picture of the author kennykjtan
    Google is the big brother. we just have to accept. they must be up to something. I just hate them!!!
    {{ DiscussionBoard.errors[4952631].message }}
  • Profile picture of the author ONEWOLF
    Hi Warriors
    I have found this site and use it on all of my main sites and it provides:

    keyword info+Real Time Analytics+Heat Mapping+Mouse Movements+Click Maps

    I am not an affiliate

    Features | Lucky Orange
    {{ DiscussionBoard.errors[4952740].message }}

Trending Topics