Help Me Optimize My Funnel
Here's the situation.
I have a squeeze page to which I drive traffic where I get people to sign up to my news letter for 3 free e-books.
Opt in rate according to AWeber is 40% per unique visit.
I have 9 e-mails set up.
Day Sent Open Rate Click Rate
0 100% 83.00% 50.00%
2 100% 64.00% 19.00%
5 100% 50.00% 12.00%
8 100% 46.00% 17.00% (Offer $7 product)
12 100% 44.00% 6.00% (This e-mail is info only)
16 100% 40.00% 34.00%
20 100% 33.00% 28.00% (Offer $27 product)
23 100% 44.00% 14.00%
26 No Data Yet
Days 0, 2 and 5 I sent out the 3 free e-books. Day 8 I offer the printable versions of all 3 plus 2 new ones for $7. Currently I get 5% of all subs to buy it.
I've created a $27 dollar product to sell on day 20, conversion rate is 0.5%
Now I can see there is an obvious drop off after the first e-mail. I think the e-book I offer is described accurately. The issue is that my approach to this niche is very polarising. 50% hate it, 50% love it. On various social media sites people are vocal both in the positive and negative sense. So it could simply be that lots of people disagree with my approach.
I'm wondering if I should offer just 1 e-book and start selling the $7 dollar product sooner? Or will that cause my high opt in rate to go down, if I'm only offering 1 e-book?
I don't want the $7 and $27 product to be too close to each other because they may be perceived as too similar.
What do you guys think of my numbers? Could I be doing better?
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