The Best Thing I ever Did

13 replies
was Raise my prices, I have sold products and services at all price points. I have sold tens of thousands of products at $17-$97 I have sold products and services at $500 which is all great.

The problem with low end offers is that you sell so fricking many of them that you have to hire and train a full time support staff. You have to deal with unrealistic people with broke mindsets, which can be draining on you.

There's nothing more discouraging than selling a $17 product then being called a scam by some loser, while others are reporting back that there making sales.

I have even had the same problem all the way up to the $500 price point. Your support staff is constantly bombarded with hundreds of questions a day and it really get's the best of you sometimes.

Also with the ascension model you have to keep creating product after product which is also draining even with affiliate promoting for you, your basically still working your ass off, paying out most of your earning in support staff, affiliates and paid advertising.

The best thing I ever did was sat down for a weekend and created a $4,500 offer. My students are an absolute pleasure to work with, they all take action and the success rate is as close to 100% as it can get.

I offer a 6 week class where all I have to do is send them a 1-2 hour pre recorded video class once a week, then a 2-3 hour live q and a class each week. There's also a forum students can meet and communicate with each other.

I only need 10 - 20 students a month to have a good month which is super easy to do and I get to keep almost all of it.

I have found that selling high end offers isn't about all the stuff you can give them, people don't want hundreds of videos and audios, they just want a quick positive result the quickest way possible.

They want a result plain and simple. If you focus all of your products on the result you can get for them you can charge a premium. You won't sell as much, but you will make more money, you'll get to keep most of it and life will be a breeze.

here's an example of what I mean.

a few months ago I sold 1,206 products at $17 a piece. which was $20,502 now subtract 50% for affiliates which leaves you with $10,252 factor in a 4 percent refund rate and another few hundred for paid advertising. so your left with under $10,000 not to mention all the time and support and taxes

now lets look at selling a $4500 offer 13 sales this month $58,500 minus $7,000 in advertising leaves you with $51,500 no support to deal with and only 13 people to serve once a week for 6 weeks.

Sell to people with money, know how to find them, and know how to convert them, the phone can be your best friend when selling high end offers.

Do a little test next month sell a product 10 times what you highest selling product is selling for now and see how many you sell and see how much more money you.

See for yourself give it a try
#thing
  • Profile picture of the author TopKat22
    yep, high end is a great way to go. You do have less headaches.

    However, selling to low end and doing volume can do well too, you just can't give away customer support to low end purchases endlessly.

    I think most people realize that they can't buy something for $17 and expect never ending customer support for free.

    Then you can sell a support package or charge them $5 or $10 bucks for each support ticket.
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  • Profile picture of the author ZachWaldman
    I've been preaching this forever. Although I do have some inexpensive products as well, I believe you're much better off targeting the affluent and creating a strong value proposition so you can charge a premium.

    For great information on the topic, I suggest reading Dan Kennedy's book, No B.S. Marketing to the Affluent.

    I created an ebook on this topic called Value Added Profits that I give away for free. I don't want to give the link here as it leads to a squeeze page, but if you want it, PM me and I'll send you the link.

    The guy who really changed my thinking on this was Paul Lemberg. I was part of his Formula Five coaching a few years back and he shows exactly why competing on price is a huge mistake. It's basically a race to the bottom.

    A lot of people are scared to raise their prices because they don't want to scare off the very few leads they're getting. However, you don't fix that problem by lowering your prices, you fix it by increasing the number of leads you have coming in.
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  • Profile picture of the author nicolas simpson
    interesting stuff. i'll keep those tips in mind.

    best regards
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  • Profile picture of the author Mauricio Lopez
    Great post... I do believe you're right... Several years ago when real estate was red hot - I use to get phone calls from realtors and newbie investors offering to pay me anywhere from $2500 up to $10,000 just to show them how to flip properties...

    (sored of like a mentoring program) and now a days I see tons of investors doing just this - charging $10,000 and up to take a small group of newbie investors and show them the ropes.

    I strongly believe there are tons of people willing to pay top dollar for the right information...
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  • Profile picture of the author Don Schenk
    Nicholas,

    To generate your buyer leads are you starting with a low price point product because first time buyers don't know you or haven't heard of you before? Then do you move them through the funnel fairly quickly to the higher end?

    :-Don
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    • Profile picture of the author nicholasb
      Originally Posted by Don Schenk View Post

      Nicholas,

      To generate your buyer leads are you starting with a low price point product because first time buyers don't know you or haven't heard of you before? Then do you move them through the funnel fairly quickly to the higher end?

      :-Don
      No that's an example of the Ascension model, I just rent them through direct mail or online buyer lists, I also buy ad space on others thank you pages.

      If the offer is right they don't really have to know you, you don't know the people who you buy your house or car from two of the most expensive things you'll ever buy.

      I start them out at the high end offer and have a conversion process that converts 1 out of 5 people. I don't get thousands of leads a month a few hundred is all I really need
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  • Profile picture of the author writersparadigm
    Hello Nicholas
    sounds like you have the plan mapped out and can see where you will reach your goal with high end products and services, thank you
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  • Profile picture of the author gushy0202
    less is always more... i mean less customers means more care towards them and better service...
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    • Profile picture of the author nicholasb
      Originally Posted by gushy0202 View Post

      less is always more... i mean less customers means more care towards them and better service...
      don't forget more money, I really love the one on one interaction with my clients it's really a pleasure to work with people like that instead of panicky people who spent their last $17 on a wso and are now in a frenzy to make cash and take out every little problem on you.
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  • Profile picture of the author Raydal
    Ten customers at $5,000 are really better to deal
    with than 1000 customers at $5. Human nature
    is strange but the less people pay for a product
    the more they would complain. You'd think that
    it would be the opposite.

    You're more likely to get someone complain about
    your $17 product than the $5,000 product.

    In fact, people who you are trying to help for
    free would give you more trouble than paying
    customers.

    -Ray Edwards
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