7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Asking the email address

by alvise
5 replies
I posted my first WSO and left up to the customers to confirm their email address after purchasing the product.

Hey guys, two customers out of three did not confirm their email address ! Now I cannot email them.

Now I am going to post a new WSO and I am wondering whether it is ethical to force customers to confirm their email address, or the download link would not be delivered.

I've seen some warriors doing this. Is it ethical ?

Thanks in advance for your valued opinions. Alvise
#address #email
  • Profile picture of the author Nathan2525
    Originally Posted by alvise View Post

    I posted my first WSO and left up to the customers to confirm their email address after purchasing the product.

    Hey guys, two customers out of three did not confirm their email address ! Now I cannot email them.

    Now I am going to post a new WSO and I am wondering whether it is ethical to force customers to confirm their email address, or the download link would not be delivered.

    I've seen some warriors doing this. Is it ethical ?

    Thanks in advance for your valued opinions. Alvise
    Hey Alvise,

    As long as you make it clear from the start it's not a problem
    to ask for the double opt-in.
    {{ DiscussionBoard.errors[4913997].message }}
  • Profile picture of the author dmitch31
    When it comes to the ethics, I think it's fine to force customers to confirm their email address. However, I do recall reading somewhere that supposedly it's against PayPal's terms to force a customer to give you their email address in order to receive something they have purchased from you. But, we all know that most WSO sellers get our email addresses in the transaction one way or another.

    I've never sold a WSO so I'm not entirely qualified to answer, but could you possibly deliver the product via email? That way you could motivate the buyer to confirm their email address so they could receive the product.

    So I would say, have them confirm their email address, THEN deliver the product. There may be some who would weigh in and say that it's not ethical, but I personally don't see anything wrong with it. If they don't want to receive your emails they can always unsubscribe. Plus, if they are a marketer and they are worth their salt, the will want to receive your emails anyway just so they can see how you market yourself and your products and hopefully learn from it.
    {{ DiscussionBoard.errors[4914014].message }}
  • Profile picture of the author Paul Parkhouse
    [DELETED]
    {{ DiscussionBoard.errors[4914026].message }}
    • Profile picture of the author Steve B
      Why not make your WSO and your site soooooo much of a value in your niche that 100% of your buyers simply can't wait to give you their email address?

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[4914043].message }}
  • Profile picture of the author Paleochora
    Here's a solution for you which is 100% ethical.

    Deliver your product through a WP based site using OptimizePress, Profits Theme or WPBuyNow. That way the customer has to be subscribed to the 'blog' and be on the database to log in.

    There are plug-ins offered by the better autoresponder firms which will auto add the subscribers to a list...after all, they are subscribers already.
    Signature
    {{ DiscussionBoard.errors[4914191].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by alvise View Post

    I am wondering whether it is ethical to force customers to confirm their email address, or the download link would not be delivered.
    It's absolutely fine as long as you disclose openly and clearly before they pay that an opt-in is required and that product delivery is conditional on it.

    Otherwise it's FAR from fine (and PayPal will close down your account for it, if anyone ever complains), because it's varying the conditions of sale after payment, which is definitely "not ok"!

    Originally Posted by dmitch31 View Post

    I do recall reading somewhere that supposedly it's against PayPal's terms to force a customer to give you their email address in order to receive something they have purchased from you.
    Don't take my word for this, just in case it's changed since I last looked, but I believe PayPal are ok with it as long as it's been openly stated as a condition of sale before customers pay. (This seems logical enough? But you can't blame them for not wanting to do business with people who spring additional conditions on their customers after payment?!)
    {{ DiscussionBoard.errors[4914204].message }}

Trending Topics