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What is a creative?

by TheSalesTechnician
8 replies
Joined a cpa program.

Got this email...

"Can you send over the creative you will be using for this offers? "

What is she talking about?

I guess I could ask her but I dont want to sound dumb

thanks
#creative
  • Profile picture of the author dmitch31
    It doesn't make any sense. Could you copy and past the full text of the email here? Then maybe we can help you. Otherwise, if that's all that she wrote, then she's illiterate, or drinking too much or something...
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  • Profile picture of the author Vendzilla
    It's advertizing material, like banners, page peels, iframes things like that
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    • Profile picture of the author TheSalesTechnician
      Originally Posted by Vendzilla View Post

      It's advertizing material, like banners, page peels, iframes things like that


      BasicallyI applied for a CPA program in their network. AND she says

      "Can you send over the creative you will be using for this offers? I will send to advertiser to get approval. Thanks!"

      Is it safe to assume she just wants to see the page with the banner, opt in or text link? The page I intend to drive traffic to?
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      • Profile picture of the author Steve B
        "Creative" is industry speak for the copy/graphics that your will be using in your promotions. It's the things you're "creating" in order to make a sale that she wants to review.

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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  • Profile picture of the author Suthan M
    creative is basically the promo materials that you are going to use to promote their campaigns.

    I am not into CPA-so kinda confused- How come she is asking you to send in the creative, rather than she passing creatives that they already have to you ?
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    Whats the latest movie you watched? Anything good?

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    • Profile picture of the author TheSalesTechnician
      Originally Posted by Suthan M View Post

      How come she is asking you to send in the creative, rather than she passing creatives that they already have to you ?

      Good question.
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  • Profile picture of the author Vendzilla
    normally, the affiliate program makes the creatives , I have some affiliates that make their own, but the ones we have that work the best will be made by us because they are dynamic
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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by TheSalesTechnician View Post

    Joined a cpa program.

    Got this email...

    "Can you send over the creative you will be using for this offers? "

    What is she talking about?

    I guess I could ask her but I dont want to sound dumb

    thanks
    It's the actual ad. The graphical work that is the ad. When you hire a graphic designer, the work they give you is "the creative". It could also be any graphics such as the logo, a brochure or other marketing materials.
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