by DMWood
13 replies
Hey.

I just wanted to ask what you haev found to be a common conversion rate for the Clickbank order form and if you know how to increase it.

At the moment I have a very, very high conversion rate on the sales page itself but a very low on the orderform.

Any advice?
#clickbank #orderform
  • Profile picture of the author WarriorVampire
    might be order form loading too slow or heavy with something.. script etc... Or may be your call to action on sales letter not leave big impact.. Like Hey if you want this life time access order now.. etc.. etc..

    Just my opinion..
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by DMWood View Post

    At the moment I have a very, very high conversion rate on the sales page itself but a very low on the orderform.

    Any advice?
    Without seeing your sales page, it isn't possible to know whether this applies to you, but one of the commonest reasons for that is that people are looking are the order page as a quick way of finding out the price. There are also many other reasons for people looking at the order page with no intention of buying (i.e. not only affiliates checking their own links).
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    • Profile picture of the author Bruce NewMedia
      Originally Posted by Alexa Smith View Post

      Without seeing your sales page, it isn't possible to know whether this applies to you, but one of the commonest reasons for that is that people are looking are the order page as a quick way of finding out the price. There are also many other reasons for people looking at the order page with no intention of buying (i.e. not only affiliates checking their own links).
      So true. Some are just looking to see if ClickBank is, in fact, the payment processor. ..Sometimes for reason such as security and whether any refund will be possible (or easy).
      _____
      Bruce NewMedia
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    • Profile picture of the author John Romaine
      Originally Posted by DMWood View Post

      At the moment I have a very, very high conversion rate on the sales page itself but a very low on the orderform.

      Any advice?
      High conversion rates on the sales page, low conversion rates on the order form?

      This confuses me...what the :confused:

      Originally Posted by Alexa Smith View Post

      ...but one of the commonest reasons for that is that people are looking are the order page as a quick way of finding out the price.
      If this is the case, then he's not abiding to Clickbanks terms of service. The price must be clearly displayed.
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  • Profile picture of the author Chris Lockwood
    Why not split test your current page going to the Clickbank order form vs. another payment processor such as PayPal?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Chris Lockwood View Post

      Why not split test your current page going to the Clickbank order form vs. another payment processor such as PayPal?
      Does it strike you that possibly the affiliates might perhaps be somewhat less than fully enthusiastic about that suggestion?
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      • Profile picture of the author Chris Lockwood
        Originally Posted by Alexa Smith View Post

        Does it strike you that possibly the affiliates might perhaps be somewhat less than fully enthusiastic about that suggestion?
        He didn't say he had any affiliates, and his question had nothing to do with affiliates.

        Also, I didn't say anything about affiliates, did I? If he has CB affiliates, he can leave that sales page alone and create another one with the split test I suggested, then send his direct traffic to that page.

        Did you know you could have more than one sales page? :confused:
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Chris Lockwood View Post

          He didn't say he had any affiliates, and his question had nothing to do with affiliates.
          No, he just asked specifically about a ClickBank product. You surely don't imagine that many people are paying ClickBank's approx. 9% processing fees without wanting their affiliate facilities?

          Originally Posted by Chris Lockwood View Post

          Did you know you could have more than one sales page? :confused:
          You can have as many as you like - ClickBank's only a retailer, after all: but did you know that if you have more than one, you may not have any serious affiliates at all, for all the reasons explained in such detail in all the threads like this one?
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      • Profile picture of the author John Romaine
        Originally Posted by Alexa Smith View Post

        Does it strike you that possibly the affiliates might perhaps be somewhat less than fully enthusiastic about that suggestion?
        Who cares about affiliates
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  • Profile picture of the author DMWood
    Just to calrify, I am following the Clickbank rules and have the price clearly stated. I also am very clear about the 60 day no-hasslo money back guarantee.

    I will not be using Paypal since affiliates produce most of my traffic and without them I wouldn't make nearly as much even if paypal converted better.

    Originally Posted by WarriorVampire View Post

    might be order form loading too slow or heavy with something.. script etc... Or may be your call to action on sales letter not leave big impact.. Like Hey if you want this life time access order now.. etc.. etc..

    Just my opinion..
    Is there anything I can do to improve the loading time?
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