Is Facebook & Twitter Killing Article Marketing?

27 replies
With so many former article readers flocking to Facebook and Twitter, Is this another nail in the coffin of aritlce marketing as we know it. Or does article marketing need to change in a fundemental way to survive the Facebook/Twitter bulldozer?

Most article directories have tried incorporating Facebook/Twitter into their business model ( with a if you can't beat them join them philosophy) but article marketing effectiveness is still fading.

What can Artile Directories and Marketers do? Or is it too late and the best thing they can do is try to hold on?
#article #facebook #killing #marketing #twitter
  • Profile picture of the author Benjamin Ehinger
    Article Marketing only benefits from social media. It is not going to kill article marketing, but this method has already evolved for the marketer. I urge anybody trying to use article marketing to start concentrating more on article syndication. It is much more effective than using the old method of just submitting to directories. Here are a couple of threads on article syndication.

    http://www.warriorforum.com/main-int...mith-myob.html

    http://www.warriorforum.com/main-int...g-success.html

    http://www.warriorforum.com/main-int...explained.html

    Benjamin Ehinger
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  • Profile picture of the author Alexa Smith
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    Originally Posted by The Niche Man View Post

    With so many former article readers flocking to Facebook and Twitter, Is this another nail in the coffin of aritlce marketing as we know it.
    Not as far as I'm aware. Why would it be?

    "Former article readers" are also flocking to Marks & Spencer, Bloomingdale's, going out the the park for a walk in the sun, and doing all sorts of other things, too. None of those things are stopping people who are looking for cauliflower soup recipes from buying cauliflower soup recipes; nor are they stopping people interested in domestic desalination technology from buying domestic desalinators; nor are they stopping people interested in building chicken-coops from buying ebooks about how to build a chicken-coop.

    Facebook and Twitter are not making my articles less relevant, are not reducing the number of targeted readers who look at them, and have nothing to do with my article marketing business at all.

    Originally Posted by The Niche Man View Post

    Most article directories have tried incorporating Facebook/Twitter into their business model ( with a if you can't beat them join them philosophy)
    Article directories?! I thought you were talking about article marketing? Article marketers don't use article directories to try to attract potential customer traffic. That's not what article directories are there for at all. We obviously want potential customers to come to our own sites, not swan off to a directory from which we'll only get 25%/30% of them back.

    Originally Posted by The Niche Man View Post

    but article marketing effectiveness is still fading.
    No; it isn't.

    If anything, its effectiveness is better than ever.

    Partly thanks to the Panda update, as so many professional article marketers here have been saying in so many threads over the last 6 months or so. Taking all those article directory listings off the front page of Google's SERP's was a major shot in the arm for article marketing, making it ever so much easier for many people to rank their own sites, making it even easier than ever before not to be outranked by an article directory, and so on.

    Originally Posted by The Niche Man View Post

    What can Artile Directories and Marketers do?
    What they've always done.

    Article directories can continue to serve publishers as depositories of content freely available for syndication (you do realise that that's why they exist?) and to serve authors as a way of listing their work for syndication where publishers can easily find it in a directory.

    And article marketers can continue getting high quality articles in front of highly targeted traffic ... just "a little more easily", now.

    Originally Posted by The Niche Man View Post

    Or is it too late and the best thing they can do is try to hold on?
    Too late for what?!

    I think you have a very different perspective of what "article marketing" is from many others here, Niche Man ... :confused:

    It's more or less the same as all the threads here asking questions like "Is Article Marketing Dead?": it purports to be about "article marketing" but all it's really about is "using article directories for their own traffic and their own backlinks", not being aware that that's not what they're there for in the first place. But yes, that misguided aspect of article publication (which some people call "Article Directory Marketing") is certainly pretty much dead. Then again, it has been for a long time: that's history, not news (and nothing to do with Facebook or Twitter, anyway). But - fortunately - it isn't "article marketing".
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    • Profile picture of the author The Niche Man
      Originally Posted by Alexa Smith View Post

      Article directories?! I thought you were talking about article marketing? Article marketers don't use article directories to try to attract potential customer traffic. That's not what article directories are there for at all. We obviously want potential customers to come to our own sites, not swan off to a directory from which we'll only get 25%/30% of them back.
      Yes, I'm talking about article marketing in the context of article directories, because article marketers use them. And I agree, ideally we want potential customers to come to our site directly. But that's not everyone's story.

      For example, if you're brand new, in some cases you may attract traffic and link juice quicker by submitting to Ezine Articles or other high page rank and traffic sites. And then branch off into sending traffic directly to your website as step 2 as opposed to step 1.

      I don't disagree with many of your points, I submitted a question, it wasn't meant as an accusation. But your story is not everyone's story. Many people are seeing less traffic, link juice and and other pluses associated with article marketing of the past.

      I know Facebook and Twitter is not the same or in direct competition with articles or the directories where they're submitted. But my question is ... do you feel article marketing or the directories need to adjust to the influence Facebook and Twitter has had. But you feel they haven't influenced it at all. And I respect and thank you for your opinion.
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  • Profile picture of the author Nicola Lane
    Alexa has said most of it really – because I think you are operating on a misapprehension.

    Facebook and especially twitter can’t replace articles – because they are totally different things. It is a bit like asking if television has replaced magazines.

    If I want a cauliflower soup recipe – I simply can’t get one on twitter! I can ask for a link to one, that link will take me to an article! The same for facebook.

    Facebook and twitter are social sites – not information sites. If I am considering installing solar panels, or I want to know about the horrible disease I’ve just been diagnosed with – would I really go to facebook or twitter???
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  • Profile picture of the author Benjamin Ehinger
    Simply put....if/when article marketing dies all the Article Directories will disappear....until then it is not dead.

    Benjamin Ehinger
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  • Profile picture of the author Art Peterson
    for me I feel that for article directories to survive they need to quit playing as general article directories and get really specific on what their subject areas can be.

    As you know, searching through the Internet for information is like drinking from a firehose of information.

    As an end-user I like to find information im searching for quickly and if I have to go through an article directory of differing interests, I just click the next listing in Google.

    For me as a searcher, if I find an article or a group of articles that are specifically tailored to what I entered into the search box, I know personally I am much more apt to stick around site to find answers there.

    I think an article directory that is modeled after a, say, niche magazine would be much more sticky and helpful to the searcher.

    Articles still work, article directories still work, but a feeling of cohesiveness of content needs to be top of mind for the marketer.

    Thanks

    Art
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  • Profile picture of the author M A Kay
    Article marketing is not dead as long as you use it in a proper way. DON'T SPAM and you're good to go.
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  • Profile picture of the author Nathan2525
    Originally Posted by The Niche Man View Post

    With so many former article readers flocking to Facebook and Twitter, Is this another nail in the coffin of aritlce marketing as we know it. Or does article marketing need to change in a fundemental way to survive the Facebook/Twitter bulldozer?

    Most article directories have tried incorporating Facebook/Twitter into their business model ( with a if you can't beat them join them philosophy) but article marketing effectiveness is still fading.

    What can Artile Directories and Marketers do? Or is it too late and the best thing they can do is try to hold on?
    Article marketing is not just about getting read on article
    directories.

    I use article marketing to rank videos and Web2.0 properties.
    Also what about the backlinks that you get from article marketing?

    So you also get SEO traffic, which then builds your list, which you
    have list traffic?

    Article marketing is far from being dead
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  • Profile picture of the author Jon Patrick
    Heck, if you take advantage of Facebook and Twitter as places where you can put a link to your content in front of new people, the flocking of internet users to those sites only helps you. It's not really a zero sum game where new visitors for those sites necessarily means lost visitors for article directories (and, as others have mentioned, the real power of article directories lies elsewhere anyway.)
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  • Profile picture of the author adilmasri
    In my opinion sites that are completely wrapped and decorated as 'article directories' have been affected, but in its absence you'll notice a growing web of online communities in niche fields - these are sites you should focus on.
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    • Profile picture of the author The Niche Man
      Originally Posted by adilmasri View Post

      In my opinion sites that are completely wrapped and decorated as 'article directories' have been affected, but in its absence you'll notice a growing web of online communities in niche fields - these are sites you should focus on.
      That's a good point, and niche fields seems where the trend is headed as opposed to general interest directories.
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  • Profile picture of the author TopKat22
    Articles still work great and then can be charged on facebook and twitter which gives you even more exposure.

    And if you add to that article syndication, it is really amazing.

    :-)
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  • Profile picture of the author busybusinessman
    The internet is constantly evolving and internet marketing must do the same. The savvy marketer knows that using Facebook and Twitter in cohesion with article marketing is part of the internet marketing evolution. A proper marketing plan uses all the tools at the marketer's disposal. At the end of the day it all depends how serious you are in developing your business and how hard you are prepared to work.
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  • Profile picture of the author DIGITALCHAMELEON
    You have the point as long as the Google Panda update is concern!
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  • Profile picture of the author Kavel
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    • Profile picture of the author The Niche Man
      Originally Posted by Kavel View Post

      No way. I don't think facebook and article shall kill article marketing. Both are different and work independently.
      What about the people who are now on a facebook or twitter site who would normally be on an article site, say a few years ago?

      That's probably the essence of my point. The time competition. People spend only so much time online and they only have 24 hours a day. That''s why I wonder what the Facebook factor has on that dynamic.
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  • Profile picture of the author justinpaul
    No it's not killing it a detailed information only can be discussed in Article not on a SMO sites.
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  • Profile picture of the author Tonylee93
    I dont think that it is killing it. I think it is making it harder to complete
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  • Profile picture of the author Sandy Martin
    In my opinion, Twitter and Facebook versus article marketing or directories are not surpassing each other.They have different works/purpose and articles are still articles. You can't get the information you want through Twitter and Facebook alone and that's where articles are needed.
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    • Profile picture of the author halcolenergy
      I think you can use both - take my blog for example Solar Power Australia I have a blog which integrates with facebook, so if you cant beat them join them thats what i say....
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      • Profile picture of the author The Niche Man
        Originally Posted by halcolenergy View Post

        I think you can use both - take my blog for example Solar Power Australia I have a blog which integrates with facebook, so if you cant beat them join them thats what i say....
        That's a good point, Facebook and Twitter is forcing a lot of people, companies and organization to joining them, or be out of the loop.

        That's why when you have something as powerful as that, it makes a paradigm shift on everything in many cases. That's why I brought up article marketing. But I see many in this thread don't think they have any affect on it. But I still wonder, if not directly maybe at least indirectly.
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  • Profile picture of the author Zack Lim
    I personally do not think that the social media is killing article marketing. In fact, I feel that the social media is a great tool to get even more exposure for the content that you have created.

    The internet is created as a medium to share and gather information. In my own opinion, I think content marketing will never be dead as long people are still using the internet.

    Zack
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    • Profile picture of the author The Niche Man
      Originally Posted by Zack Lim View Post

      I personally do not think that the social media is killing article marketing. In fact, I feel that the social media is a great tool to get even more exposure for the content that you have created.
      Zack
      That brings me to my OP question, do you think social media is affecting article marketing as we know it. Will it be able to keep up with it? And how does it need to change to keep up with it? I too believe article marketing is here to stay, but will it be as relevant 10 years from now? Or does it need to be?
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  • Profile picture of the author wildjohnny
    No, social media don't kill article marketing. However, it's great way to improve things with simple combining these two ways of marketing.
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    • Profile picture of the author The Niche Man
      Originally Posted by wildjohnny View Post

      No, social media don't kill article marketing. However, it's great way to improve things with simple combining these two ways of marketing.
      That's a good point, and probably the best reason I've heard so far why article marketing will never die. If it can manage to hook on to other relevant vehicles. But like Alexa said, it will have to be combined with other vehicles to stay relevant.
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  • Profile picture of the author Rod Cortez
    Twitter and Facebook enhance content marketing (and yes, that includes article marketing too), they don't replace it. Quick example: you can't post your whole article on Twitter, but you can Tweet the ULR that will point to it. Or one can Tweet a few points from the article in several tweets and then point to the entire article.

    RoD
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