What is Frank Doing!?

I would say as high as 90% ^ (unfortunately)

It's all about creating VALUE whether it is actually VALUABLE or not - you only have to look at the tat that is sold on the shopping channels.

It starts off at a bargain price of $89 and goes right down to $19!

I think that is what Frank is doing here...

If you think "Damm this MUST be super secret stuff" and sign the non-disclosure you are joining the pantomime of marketing.

Chris

I think it sounds like you need to dump some of your Facebook "Friends".

If you aspire to be a good “marketer,” study good marketers. (There's almost always something to learn.)

That's true, but that's the point too. He only cares about reaching those who DO like him and his image. All others are not in his 'target market' anyway. Which allows him to be even more targeted in his message and his appeal.

Hmm... is/was that Frank's USP?

Is that a presupposition or an embedded command?

Sure there is, but as no-one has successfully learned Dolphin yet we can't talk to them. :p

Reading this thread, I'm inclined to agree:p

He could be doing it just to get a more qualified prospect. Instead of just clicking a link, maybe the extra step is enough to separate people that are actually interested.

For me, it's kind of an eye-roller personally. Same with having a lawyer get up at a conference. But, I'm not really a frank kern customer/prospect. I think his ideal customer/prospect comes in kind of enamored with the lifestyle they think he leads...surfing, california, little work, and not a care in the world.

Works for him, or works for his customers?

I think one of the distinctions that should be made for people who sell Making Money products is whether or not their customer base on the average makes money applying what they've paid money for.

And I'm not just talking about them making money off selling more making money products. That's a clusterf#ck loop. What I'm referring to is taking the methods taught and using them to makes sales outside of the MMO niche.

Like it or not, there is a higher level of value for value exchange in niches outside the MMO niche. Which is one of the reasons why the MMO niche is so tiny compared to online commerce in general.

Statements like, "repackaging these principles and selling them for high prices" smacks of a one sided exchange where to much of the value for your bucks is exchanged for air.

Now, if a verifibly true statement was made that "Marketer ABC's customers have produced more sales volume in their respective markets for the money invested in their courses than 90% of all other teachers" than that would be something that would distinguish them as a teacher.

Moreso in my opinion than "Marketer ABC also uses principles that are available in popular copywriting and marketing books (Cialdini's Persuasion for example) but he is a genius at repackaging these principles and selling them for high prices. Somehow he knows how to make them sexy and make himself look smart--which is smart."

~Bill

You think Frank reads? The only thing he reads are his stats in the morning and the labels of the beer he drinks.

That's it.