eBook or Kindle? What would you do

by malia
21 replies
Hoping someone could give me feedback. I wrote one ebook a few years ago, still sells very well. I've lately been feeling like I would like a handful of info products, for residual income. When I wrote the eBook, there was no kindle, so there was only one choice.

Lately, I've purchased a few kindle related WSOs and started looking into Kindle publishing (I've been selling physical products on Amazon and that's been working quite well). I published one book on Kindle already (well it is in draft). Thanks to the WSOs I have the strategy for getting reviews and already have some lined up. For those of you who do it, do you find one better than the other? I can see the merits of both, but I have yet to find a "sweet spot" with the Kindle.

Are eBooks on the decline? Is Kindle better? Are there times where the Kindle is better than the eBook or vice versa? I'd like feedback, if possible, from people who have done either or both.

I think there are two different strategies and I'm ready to start with the pursuit of one and unsure of which direction to go.

Your feedback is greatly appreciated.

Thank you!
#ebook #kindle
  • Profile picture of the author Michael Shook
    Not meaning to give you a hard time. Kindle is an ebook reader. Are you talking about originally having your ebook in pdf or exe format?
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    • Profile picture of the author malia
      Yes, I mean having a dedicated site with an ebook in pdf format, or publishing through Kindle.
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      • Profile picture of the author Michael Shook
        Perhaps a dedicated site that offes both as options. not everybody has a Kindle and doesn't want to install another piece of software from Amazon.

        Or maybe they don't have Adobe, but do have a Kindle.

        When I publish ebooks now, I offer both - at the same price from my site. It has worked out pretty well for me.
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        • Profile picture of the author malia
          Originally Posted by JMichaelZ View Post

          Or maybe they don't have Adobe, but do have a Kindle.

          When I publish ebooks now, I offer both - at the same price from my site. It has worked out pretty well for me.
          Does this mean your Kindle book sells for over $9.99? Most of the WSOs, and other material I've read, suggests a price below $9.99 for the Kindle.
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  • Profile picture of the author tpw
    It is not either/or, it is both.

    I release first as an ebook/report, then with testimonials in hand and a good product, I'd go to Kindle.

    I have a couple of manuscripts for sale now as a PDF that I want to take to Kindle when I have the time to do it.

    Keep in mind also that it is easier to sell the ebook/report for a higher price than a Kindle, because IMers are accustomed to paying more for good information.
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  • Profile picture of the author Lilach
    I think it's a good idea to do both. Not everyone has a Kindle yet or buys from there.

    I'm finding people are still purchasing Ebooks directly from websites so they still have a good purpose.

    For those of you reading this post and are interested in learning how you can get your ebook published on Kindle, a colleague of mine posted a guest blog on my blog on how to get you ebook published on Kindle which is here.

    Lilach
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    • Profile picture of the author HostSentry
      I would suggest doing both, not everyone has a kindle yet and not all users of kindle use it for anything else but reading novels. (Like me)
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  • It also depends a lot on the subject of the ebook.

    I can tell you now that typical Internet Marketing and 'make money' type products don't sell very well on the Kindle. They may well sell on different parts of the Warrior Forum.

    Hobby type products have a much better potential market for the Kindle, providing you can appeal to the bargain hunter audience.

    Thom
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  • Profile picture of the author HeySal
    I've been tossing around ideas for the ebook I'm doing right now. It's not an IM related book so the IM crowd is irrelevant. I'm looking very seriously at LuLu.com. That way I can sell it in physical form as well as in ebook form. Not sure if Kindle allows such competition, but I know that LuLu sometimes places their customers products on Amazon.

    So many choices......AHHHHHH.
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    Sal
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  • The other option, Sal, is that you could accomplish that with CreateSpace (for the Amazon physical version) and Kindle.

    Amazon does a good job of linking both versions together, providing an option to the consumer, which I think helps sales.

    Thom
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  • Profile picture of the author HeySal
    I think LuLu might be cheaper though, Thom - Kindle wants 75% for anything over 9.99 I'd either have to go too cheap or too expensive with it. It would be easier though. I think LuLu advertises their stock on Amazon anyway. Still reading the websites. I could always stick it on my own site and just go for a few affiliates, too. Eeny meeny miny mo.

    It's going to take a little more time to finish so I have some time to decide. I've had an expert offer to look at it and give me his opinions, too. Right now my main focus is on a good write.
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    Sal
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  • Profile picture of the author Tracy Yates
    I agree with what has been said here...go with both as options.

    One other point to add is just because "not everyone has a Kindle", there are tons of folks out there with smartphones or Tablet PCs, and while not a Kindle eReader, "there's an app for that"

    Meaning that people can still buy your ebook in the Kindle Store, then read it from their smartphone or tablet PC after downloading the Kindle app. Just my opinion and something to think about.


    Tracy
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  • Profile picture of the author angela99
    Amazon's Kindle has changed information marketing for good. The keyword is MOBILE.

    When you buy a Kindle ebook (the same applies to other ereader ebooks) you can read it anywhere: on your computer, on your smartphone, on your iPad or other tablet...

    It's all about convenience.

    I've bought hundreds of Kindle ebooks, and since I'm a voracious reader, I buy one or two each day. I still can't quite believe that my preferred format for a book is now digital, rather than print...

    Now, your questions, malia: "Are eBooks on the decline? Is Kindle better? Are there times where the Kindle is better than the eBook or vice versa? I'd like feedback, if possible, from people who have done either or both."

    I understand your "which format?" dilemma.

    I sell information products for writers and marketers.

    Here's what I'm doing, going forward:

    * I'm revamping older products for the Kindle marketplace, AND for PDF, video;

    * When I create new products, I create both an online marketplace version (PDF, audio, video) AND a Kindle (and other ereader) version. The versions contain much the same information, but I think about the Kindle version as the "lite" version;

    * In 2012 and beyond, I'm creating products which will be Kindle-only (I'm going back to my novelist roots and am writing a series of novels).

    The Kindle/ ereader marketplace is huge, and is growing every day. As online marketers, this marketplace brings us huge opportunities. It reminds me of the Internet world pre-1994.

    Hope this helps. I wish you much success with your projects.
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  • Profile picture of the author Michael Kohler
    I actually just put up my ebook (not IM related) on Kindle. It was a great process. Hopefully it is approved today. I get 100's of sales on Clickbank, so I am excited.

    To be honest, it was a lot easier to make an ebook. You have to be careful on how to format the htm file before conversion, but otherwise pain free.

    So, I would do both. If you have the content and images ready, do both.
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  • Profile picture of the author brightgravity
    I thought the kindle reads ebooks!
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    • Profile picture of the author Robert Boduch
      There's absolutely no reason why you can't - or shouldn't - do both and it really depends on your situation and preferred strategy. Kindle has forever changed the landscape. It's an excellent opportunity for self-publishers. But it's also a low price point marketplace, and that's something that will surely frustrate some marketers.

      You could offer different versions - as Angela suggested - and beef up those products you sell from your website at a higher price. Video and audio are natural add-ons. You can also include bonus reports, checklists, hot sheets, tips booklets, mind maps and so on.

      But don't forget that with your own sites, you've got to create the marketing copy and set up traffic generation. Kindle allows you to reach a different kind of buyer -- without having to worry about all the other details.

      Kindle can be an excellent testing ground too. You don't 50,000 words or anything even close to a full book. Crank out a chapter-length summary and publish it on Kindle. Do this with various markets and angles and you'll know in what direction to expand.

      Robert
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  • Profile picture of the author malia
    * When I create new products, I create both an online marketplace version (PDF, audio, video) AND a Kindle (and other ereader) version. The versions contain much the same information, but I think about the Kindle version as the "lite" version;
    Thanks!

    This is what I did. My PDF eBook sells for $35 and to be at the optimal royalty rate for the Kindle, you have to price at $9.99 or below. I think I will follow this strategy moving forward.

    There's absolutely no reason why you can't - or shouldn't - do both and it really depends on your situation and preferred strategy. Kindle has forever changed the landscape. It's an excellent opportunity for self-publishers. But it's also a low price point marketplace, and that's something that will surely frustrate some marketers.
    The pricing was the issue. My ebook (and future ones) are targeted towards a category of business owners so what I am essentially doing is condensing hours of research and consulting into a quick concise read. Straight to the point (I don't target the IM crowd).

    I'd like to write more eBooks, but at that $9.99 price, you have to keep it basic.

    That's why I liked a PDF eBook because you could be up to $100 easily because your value proposition was that you were saving someone time and frustration. At $9.99 (or below), it's a different mindset.

    So thanks for the feedback, I think I will use Kindle as a "lite version" and use branding to promote the full version.

    But don't forget that with your own sites, you've got to create the marketing copy and set up traffic generation. Kindle allows you to reach a different kind of buyer -- without having to worry about all the other details.
    I know. I know. Long term, I think the website building pays off. With wordpress and a few plug ins, it certainly makes the process easier than when I first started this long long ago.

    Kindle can be an excellent testing ground too. You don't 50,000 words or anything even close to a full book. Crank out a chapter-length summary and publish it on Kindle. Do this with various markets and angles and you'll know in what direction to expand.
    I guess I'm nervous that it won't sell on Kindle because maybe it's a different kind of buyer. I don't know. I just have to be patient and see, but it's hard not knowing if your content will sell in a venue when you know it sells.

    I will take the advice about shorter pieces, though!

    Thank you!
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    • Profile picture of the author Robert Boduch
      Originally Posted by malia View Post

      Thanks!


      I guess I'm nervous that it won't sell on Kindle because maybe it's a different kind of buyer. I don't know. I just have to be patient and see, but it's hard not knowing if your content will sell in a venue when you know it sells.


      Thank you!
      Consider it a test. On Kindle, it doesn't have to be forever. You can publish your content quickly and get it out there in the marketplace. If it sells well, you can...
      • Create additional products those buyers will likely be interested in also and offer them on Kindle and elsewhere...
      • Expand your original product into something much larger and and use your Kindle products as teasers to interest a new audience who might not have found you any other way...
      • Continue to generate passive income on Kindle from your short report style products...
      If it doesn't sell, you can "unpublish" your content and leave it at that, or you can try a different approach in the same market, or target another niche altogether. Kindle may not be right for everyone, but it's easy enough to give it a shot and get your product out there and see what happens.

      Robert
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      • Profile picture of the author Amy Harrop
        If you decide to publish to the Kindle, I would also suggest publishing on Barnes & Noble's epub format:
        PubIt! Registration: Home

        I've seen some good results there and it is not a platform that is discussed that often.
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        • Profile picture of the author angela99
          Originally Posted by Amy Harrop View Post

          If you decide to publish to the Kindle, I would also suggest publishing on Barnes & Noble's epub format:
          PubIt! Registration: Home

          I've seen some good results there and it is not a platform that is discussed that often.
          Great advice. :-)

          I tend to use "Kindle" when I mean Nook, Smashwords, Apple's iBook store etc -- I think Smashwords publishes to iBook, or they were about to form a partnership with Apple the last time I looked.

          In brief, publish to Kindle because it's huge marketplace, then publish everywhere else too.

          I like Smashwords because you can offer your ebook as a free download for early reviewers, just to get some feedback.

          That said, I recommend that you publish to Kindle first, because it's the largest, and because publishing there is easy, then publish elsewhere as time permits.

          Hire someone to do the formatting for the others; you can hire it done cheaply enough, and if you're an info product creator, you need to focus on writing more ebooks. :-)
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  • Profile picture of the author sal64
    Angela99 has pretty much nailed it.

    Kindle is and will grow. It's a game changer and with it comes immense opportunity.

    Where else can you get such highly targeted traffic for free?

    To the OP... go to the War Room and grab Paul Coleman's kindle report. It is gold and he is the expert.

    Traditional ebook sell for more because there is usually bonuses attached as part of the package.

    When I up a kindle book, it is more of a report than the full product. Then drive them back to a blog for the extra stuff.
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