When buying an expired domain, whats most important-its page rank or age?

3 replies
Hi everyone!

New Zealand just one the rugby world cup so I'm very happy today.

When buying an expired domain, whats most important-its page rank or age?

Your expert replies and experiences will be very welcome.

i.e domain.com has a google PR of 3 and it 2 years old or
domain.com has a google PR of 0 but is 6 years old

Which is deemed more likely to be liked by google once I purchase it and full it full of useful content?
#age #buying #domain #domains #expired #importantits #page #pagerank #rank
  • Profile picture of the author tpw
    Neither PageRank or Age.

    PageRank could help, but it won't guarantee you success.

    Age won't matter at all, because it is expired now. If you wanted to buy the benefits of Age, you would buy it before it expired.

    The important consideration for an expired domain is how many existing links are pointing to that domain. In essence, this is free advertising and free traffic you will not have to create on your own.

    Second important consideration is whether you can monetize its existing traffic.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Pierce
      Originally Posted by tpw View Post

      Neither PageRank or Age.

      PageRank could help, but it won't guarantee you success.

      Age won't matter at all, because it is expired now. If you wanted to buy the benefits of Age, you would buy it before it expired.

      The important consideration for an expired domain is how many existing links are pointing to that domain. In essence, this is free advertising and free traffic you will not have to create on your own.

      Second important consideration is whether you can monetize its existing traffic.
      This^^^

      Backlinks help rank and PR so you definitely want as many as possible.
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  • Profile picture of the author ExRat
    Hi Travis/Bill,

    Scratch that. What I wrote wasn't really referring to truly expired domains. Duh...
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    Roger Davis

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