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IM'ers, I'm getting tired of no-subject e-mails.

by Joe Mobley
5 replies
Not only is there no subject in the Subject:, there's no subject in the whole e-mail.

Something like,

Subject: Check this out!

Body of e-mail.

This is a great deal only good until Wed. Click here

This will add $$$ to you bottom line.

Sorry about the short notice. Click here.

Later.

Yadah, Yadah


Is this about Offline Marketing? SEO? Social Media? New intestinal lubricant? Who knows!

Screw that! I've unsubscribed from 2 lists in the last week. I'm not putting up with that.

Here is an good example of an e-mail I received from Sara Young.

Subject: [IMPORTANT] Awesome Free SEO Help

If I'm interested in SEO, I can check it out. If not, I can delete it and move on. Either way Sara has helped me out. And I appreciate that.

I'm just saying.

Joe Mobley
#emails #imers #nosubject #tired
  • Profile picture of the author Steve B
    Watch who's sending them and unsubscribe. If a business owner treats customers like that, you don't want to do business with him anyway.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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    • Profile picture of the author E. Brian Rose
      Originally Posted by Steve B View Post

      Watch who's sending them and unsubscribe. If a business owner treats customers like that, you don't want to do business with him anyway.

      Steve
      I don't think it's a matter of the business owner intentionally treating the customer badly. I think it is a matter of the business owner not knowing how to market properly.
      Signature

      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author CDarklock
    Originally Posted by Joe Mobley View Post

    Not only is there no subject in the Subject:, there's no subject in the whole e-mail.
    These are "proven" templates.

    Because they say nothing and have no details, you can put any affiliate link you want in them and they'll do just about as well.

    They are commonly used by people who don't really know or care what they're selling you, and figure you don't really know or care what you're buying either.
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author impact-productions
    I'm not a big fan of them (and wouldn't send out emails like that myself), but they clearly work.

    They can be particularly effective if you don't use them all the time, so they look a bit different. You benefit from the curiosity opens and click throughs.

    The fact is that people have tested them, and the results clearly more than make up for unsubscribes. It's all part of marketing.

    Thom
    Signature

    Get My Exclusive Online FAST Start Training
    Totally FREE For A Limited Time - No Email Optin Required

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  • Profile picture of the author Chris Webb
    Frank Kern (god love him) has started getting a bit like this. He's certainly testing and getting results from it, but I find it annoying.
    Signature

    Hi I'm Chris and I run compelling.tv, a site dedicated to helping you to sell more with online video
    Get Free Video Marketing Tutorials on YouTube!
    Free Video Stuff: - Join for access!
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