I was doing some market research and was using G's keyword tool to see what the exact match searches were.
Then I searched Google to see what how many results came up and see what the top 10 sites were and the ads on the right etc.
What I realised was that I NEVER search in "exact match", but only ever do a "broad" search. Doesn't everyone do broad. Regular folk I mean, not online marketers that live by "exact match" results.
Can anybody tell me why we look at EM rather than BM? Wouldn't that be inaccurate?
Maybe I'm wrong, but I'm definitely curious!
Thanks in advance,