26 replies
Hey Warriors!

I was doing some market research and was using G's keyword tool to see what the exact match searches were.

Then I searched Google to see what how many results came up and see what the top 10 sites were and the ads on the right etc.

What I realised was that I NEVER search in "exact match", but only ever do a "broad" search. Doesn't everyone do broad. Regular folk I mean, not online marketers that live by "exact match" results.

Can anybody tell me why we look at EM rather than BM? Wouldn't that be inaccurate?

Maybe I'm wrong, but I'm definitely curious!

Thanks in advance,

Jamie
#exact #keyword research #match #seo
  • Profile picture of the author Starfusion
    Exact match is when the searcher is actually making that particular search in google say for example :

    Dog training -exact match.

    Broad means when searchers are made in google everytime dog training is included in the search term this is being counted by google.

    for example

    fast dog training
    birmingham dog training

    Just by containing that "dog training" keyword in that phrase fast dog training google then count that as broad, thus meaning broad searches always have a higher number of searches then exact match, which is the term you want to always target!
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    • Profile picture of the author Jamie Drew
      Originally Posted by Innow View Post

      Exact match is when the searcher is actually making that particular search in google say for example :

      Dog training -exact match.

      Broad means when searchers are made in google everytime dog training is included in the search term this is being counted by google.

      for example

      fast dog training
      birmingham dog training

      Just by containing that "dog training" keyword in that phrase fast dog training google then count that as broad, thus meaning broad searches always have a higher number of searches then exact match, which is the term you want to always target!
      Ahh, okay!

      That was explained perfectly! Thanks a lot!

      Now I understand. When I type dog training into Google, the keyword tool counts that as an exact match for that phrase. But, if I typed in birmingham dog training, the keyword tool would count it as a broad match for the search term "dog training".

      My understanding was just a little off. I thought that exact match on the keyword tool meant that folk were searching for it in quotation marks like "dog training", and broad meant they were searching for it without the "" marks.

      My bad, my understanding of it was wrong.

      Thanks a lot!
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      • Profile picture of the author Joe Mobley
        Originally Posted by Jamie Drew View Post


        My bad, ...
        Nope, not 'bad' at all. Perfectly reasonable question. Good answers from different angles.

        That's what the WF is about.

        Joe Mobley
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      • Profile picture of the author Richard Van
        Originally Posted by Jamie Drew View Post


        Now I understand. When I type dog training into Google, the keyword tool counts that as an exact match for that phrase. But, if I typed in birmingham dog training, the keyword tool would count it as a broad match for the search term "dog training".
        If you typed in dog training or dog training birmingham you would get broad match results for both.

        Put them in quotes and you will get phrase match - "dog training" or "dog training birmingham"

        Doing it in exact, as I believe UMS was pointing out, just gives you broad results on Google but you can get the amount of people searching for that phrase in exact match very easily with any keyword tool. - [dog training]

        Originally Posted by UMS View Post

        Like I said

        "It is not possible to do an exact match search." :p
        EDIT - Yes, my apologies, see above. I thought you mean't a search in a keyword tool. I stand corrected.
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        • Profile picture of the author romanos8
          Banned
          Copy and paste from google





          Phrase Match

          If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you've specified.
          Phrase match keyword: Ads may show on searches for: Ads won't show on searches for: "tennis shoes" red tennis shoes
          buy tennis shoes
          tennis shoes photo shoes for tennis
          tennis shoe
          tennis sneakers Phrase match is more targeted than broad match, but more flexible than exact match.
          Exact Match

          If you surround your keywords in brackets -- such as [tennis shoes] -- your ad would be eligible to appear when a user searches for the specific phrase 'tennis shoes,' in this order, and without any other words in the search term.
          Exact match keyword: Ads may show on searches for: Ads won't show on searches for: [tennis shoes] tennis shoes red tennis shoes
          tennis shoe
          buy tennis shoes You likely won't receive as many impressions, clicks, or conversions with exact match as you would with broad match. However, if you've carefully constructed a comprehensive keyword list, the traffic you do receive may be more targeted to your product or service.
          Negative Match

          If your keyword is 'tennis shoes' and you add the negative keyword '-used,' your ad will not appear for any searches that contain the word 'used.'
          Keywords: Ads may show on searches for: Ads won't show on searches for: tennis shoes
          -used tennis shoes
          buy tennis shoes
          tennis used tennis shoes
          shoe used for tennis
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          • Profile picture of the author Richard Van
            Exactly as Romano has said except there doesn't appear to be a Google definition for broad match - I can explain why.

            I was running a campaign recently for a local company. I had taken the campaign over. One of the phrases they were targeting was belgian company, in broad match.

            Here is an example of some of the keywords they were having their ads shown for and people were actually clicking on their ads...

            Waffle waffle company
            Belgian football league
            large wine company
            company registry

            My point is if you target a two word phrase in broad, in Adwords, either word appearing in any sentence and not necessarily together, will trigger your advert.
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  • Profile picture of the author JennSpencerIM
    I look at "exact match" because I want to know how many people I'm competing against for Adwords competition, etc. Also it gives you a MUCH better idea than broad as to how many people are really searching for the term. If you just consider broad match you could be disappointed as to the amount of traffic you'll actually be getting. Exact is much better to look at when you're researching a niche!
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  • Profile picture of the author stevenjacobs
    Banned
    If you want to make money you better start using exact match.
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    • Profile picture of the author PhiladelphiaSeo
      I use exact match only. This is how your prospect is searching for a keyword phrase exactly. Broad is giving you a false result. Hope this helps.
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    • Profile picture of the author Raiderman
      Originally Posted by stevenjacobs View Post

      If you want to make money you better start using exact match.
      So what iis a good number of matches to make a reasonable niche website ?
      Several thousand? What is too many?

      Thanks,
      RM
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      • Profile picture of the author Starfusion
        Originally Posted by Raiderman View Post

        So what iis a good number of matches to make a reasonable niche website ?
        Several thousand? What is too many?

        Thanks,
        RM
        it's not all about the number of exact matches, it's how you can tempt those numbers into a product/item they are searching for.

        Doesn't matter if you have 100 exact match or 100,000 exact match, you can bank from any kind of exact match search term, you just have to provide the right product/item to the customer/visitor!
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      • Profile picture of the author JettH
        Originally Posted by Raiderman View Post

        So what iis a good number of matches to make a reasonable niche website ?
        Several thousand? What is too many?

        Thanks,
        RM
        The "number of matches" or traffic is only part of the equation.

        The amount of competition for the phrase that you are targeting is also important.
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        • Profile picture of the author Richard Van
          Originally Posted by JettH View Post

          The "number of matches" or traffic is only part of the equation.

          The amount of competition for the phrase that you are targeting is also important.
          Exactly. In fact it's far more important.

          I also think it's worth noting that I couldn't care less if I have 5000 competing pages or 10,000,000.

          All I care about is analysing the top ten and seeing if I can get there. Better still, top 5.
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          • Profile picture of the author Joe Mobley
            Originally Posted by Richard Van View Post


            I also think it's worth noting that I couldn't care less if I have 5000 competing pages or 10,000,000.

            All I care about is analysing the top ten and seeing if I can get there. Better still, top 5.
            Gold here!!!

            Ignore competing page count.
            PR of each of the top 10 pages. Not site PR.
            Backlinks to page.
            Keywords in title.
            etc.

            ?? All I want to know is can I get in the top 10??

            Joe Mobley
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  • Profile picture of the author AllyChurch
    Banned
    I use exact match to find out the exact number of searchers for a given keyword.

    If you rely on broad results then you run the risk of targeting keywrods that actually don't get searched by themselves.
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  • Profile picture of the author UMS
    Sounds like you've got the idea now why exact match results are important.

    I just wanted clear up one point that a lot of people get wrong.

    When you do a Google search for a phrase in quotes, this is NOT an exact match search is it a phrase match (similar, but different).

    It is not possible to do an exact match search.
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    • Profile picture of the author Richard Van
      Originally Posted by UMS View Post

      Sounds like you've got the idea now why exact match results are important.

      I just wanted clear up one point that a lot of people get wrong.

      When you do a Google search for a phrase in quotes, this is NOT an exact match search is it a phrase match (similar, but different).

      It is not possible to do an exact match search.
      Not possible?

      [dog training] - Exact
      "dog training" - Phrase
      dog training - Broad

      Why is it not possible to do an exact match search? Why does every keyword tool give you three different numbers for the broad, phrase and exact? Or do you mean a Google search?

      I just wanted to go to the example innow made which was actually inaccurate.

      Say you want numbers for the phrase dog training.

      Someone just types in dog training and nothing else - That's exact match.

      Someone types in dog training tips or where can I get dog training etc etc where dog and training are next to each other - That's phrase match.

      Now someone types in I need canoe training and I want my dog there. That's broad. Dog and training can be anywhere and not necessarily next to each other.

      So when you think of all the permutations of dog and training, broad match is a crap indicator of how many people search that term.

      Exact match tells you how many people are searching for the phrase you are interested in and nothing else. It will at least show you the correct amount of people searching for the precise phrase you are targeting.

      Broad is the amount of times the phrase appears exactly (exact match), in phrase (i.e dog and training being next to each other as a phrase in a sentence) and every other instance of the words dog and training appearing in the same sentence in any order.

      In other words not a good indicator.
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  • Profile picture of the author west1
    The reason for Exact match is because it returns you with the pages that is actually related to search term rather that all the pages with full or partial key word which is a result of broad match.
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  • Profile picture of the author Tygrupe
    I always start with exact match to see the real volume of the specific keyword and get a feeling of the least amount of traffic I can get from the search term, and can calculate how much traffic based on what spot of the top 10 will be easy to get to.

    #1- 42%
    #2- 13%
    #3- 9%

    and on down from there.

    I then look at phrase match to get a better understanding of the size of the niche related to the keyword so I know I have other related terms to target to fill out the categories on the blog.

    Market samurai does a phrase to broad match calculation which is similar but I would rather use a exact/phrase match to understand the real traffic and the size of the niche to pull in other related terms that will help the site rank as an authority site later on. If I see a low comp keyword with say 6600 exact match searches i get excited, but when I see the phrase match at 7800 I lose it. If the phrase is at least 2x-3x the exact I know I have a better keyword to work with as my seed keyword. (unless you are going for a sniper site I guess)

    broad match is just to, well, broad to give me any real info that I feel I can base educated decisions on.

    Good question.
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  • Profile picture of the author f5mtadas
    I am selling domain with high exact matches over 40 000, let me know if anybody would interesting
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    • Profile picture of the author Richard Van
      Originally Posted by f5mtadas View Post

      I am selling domain with high exact matches over 40 000, let me know if anybody would interesting
      What's the domain name?
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      • Profile picture of the author f5mtadas
        Originally Posted by Richard Van View Post

        What's the domain name?
        filmestorrent.com
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        • Profile picture of the author Richard Van
          That's odd, filmes torrent gets 40k exact and films torrent, spelt correctly gets 8k.

          Probably better trying to sell that in the classified section or somewhere similar, rather than here.
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          • Profile picture of the author f5mtadas
            Originally Posted by Richard Van View Post


            Probably better trying to sell that in the classified section or somewhere similar, rather than here.
            which classifieds you would recommend ?
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            • Profile picture of the author Richard Van
              Originally Posted by f5mtadas View Post

              which classifieds you would recommend ?
              As in the classified section of this forum. I don't think the mods like people trying to sell them in this part of the forum.

              Look up Sbucciarel and Gene Pimentel (Warriors), they are domain flipping experts and will been better able to help you.
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