My mind has become conditioned to associate these sorts of pages with low quality products and individuals desperate to make a quick buck.
Why do I think this?
My conditioned beliefs
- If a product is so good, then it'll practically sell itself. I don't need all the hype I just need something that works.
- I believe what my friends and family say but I can't trust testimonials or reviews on a landing page no matter how good they are because the person who created the landing page is invested in the product
- This proven sales format is used to make up for lack of product quality
- Anything that claims to be exclusive, the next big thing, or a limited time offer is automatically flagged in my mind as a cheap sales trick
NOW I am not saying that all pages that have this template sell poor quality products. I am simply relaying to you what thought processes were going through my head when I landed on countless of these pages throughout my internet using career before I even knew what the words 'Internet Marketing' meant.
I see so many templates for squeeze pages or pre-sales pages that all follow this same format. Johnston box, big red headline, bullet points, etc... etc... even now when I see these pages the format itself is enough to turn me off even if the product is amazing. The question in my mind is then why is this format so common?
The only answer I can think of, because it works.
Well if it works, then why hasn't it worked on me when I knew nothing of IM?