I always -- always -- double check my emails before they get sent.
When I write my emails I do so in notepad, and I put my Dads name in as
a place holder for the personalization code.
Well I forgot to remove his name. So everyone got an email referring to them as Tom. This was an email asking if they had any questions as I was updating my guide and wanted to include a Q & A chapter.
I didnt catch it and only discovered it had happened once I had over 20 emails in my inbox that ranged from extremely pissed off to slightly upset.
I got 40 unsubscribes and 2 refund requests from around 400 recipients!
I never would of thought it would of caused as much upset as it did!
Uggh! Bad day.
Guess its time to start triple checking