I have a possible client that wants me to market two books of his online. They are both Christian books. These books are on Amazon as well, although I think sales are low (hence his problem). They have a decent website, 2 Youtube clips which are very professionally done, etc. So, he looks like he's got the bases covered...sort off. Oh, one book is his life story and the other is an instructional book on coping with addiction.
Not sure I can say more than this about the client without his permission.
Anyway...my question is:
What approach would you take with your IM strategy for this type of client?
I do believe he's got a decent budget to work with if he knows the return is worth it.
I suggested things like starting a blog and since he's a writer with extensive knowledge in a certain field, he could easily ensure a steady stream of decent quality content.
I also mentioned that we could look at optimizing his website more, both on-page and off-page.
I wonder if we could look at turning his books into PDF & MP3. Maybe even Video. What do you guys think?
Thanks for your suggestions