I feel like I'm in trouble. My cousin hired someone to build a site for him and now he wants me to help market it.
This is a political/social polling site. He has perfect timing with the upcoming U.S. 2012 political season. The only thing is, imho, the site is clunky and unattractive with no staying power (nothing to keep eyeballs on the site).
My cousin is ultra passionate about this site. When I tried to make suggestions about colors, graphics or layout; he said content is all that matters. Well I love great content, but there is something to be said for presentation too.
Personally I think wordpress would clear up a lot of things for this site.
What do you think? If you were placed in charge of marketing this site what would you do?
I'm hopeful that your input will help persuade where I have failed. Looking forward to hearing your ideas...