Competition Can Be King not killer !
Do not see competition as a threat !!
Competition is a part of life, it has surrounded us since birth, we are the people we are today thanks to competition. Yet in business we try to avoid it like the plague, why do so many people do this !!
Here are a few reasons why you need to be harnessing the power of competition.
A.....If there is competition in the marketplace then there is obviously a hungry market !!
B.....Competition can help you identify potential threats to your business and allow you to stay ahead of the game.
C.....Competition allows you to take a look at your customer requirements by taking a look at what your competitors are doing.
D.....Find the holes in your competitors businesses and make those holes powerful areas in your business, this will help to build and create an alliance with your competitors.
E.....Your success is not simply based on your product or your service, it is based on the whole experience you create and you can wipe out a large chunk of competitors who still will not be getting this right.
D....Competition helps provide inspiration and ideas to implement in your business.
E.....Competition will help you motivate yourself to a higher level of customer service and support.
F.....Competition promotes growth and advancement, just think, without competition you may be going on your next holiday wearing goggles on the airplane, simply because there would have been hardly any advancement in aviation.
G.....In competition someone has to lose every now and again, its the ones who take positive action with those losses and turn them around into an even bigger success story.
H.....You will take chances and try new things simply due to competition, and as they say, he who has never taken a risk has never lived.
I.....Communism is a great example of what happens when you take competition out of society !!
J.....Competition is natural, it is part of evolution of the world around us, you can either accept it and live by it, or you can let it beat you.
K.....A child without competition would never fully develop, the same applies for your business !!
L.....Hey life would be a dull place without competition, it creates excitement, and intrigue
M.....No two businesses in competition are the same, nowhere in the world, so it is down to the individual who uses those businesses to choose which one is the right fit for them.
N.....Competition creates diversity in the marketplace, leading to avenues of increased income.
O.....Just because the guy running the chipshop has been the only one on that street for 25 years does not give him the right to claim his business is perfect for his customers, and anyone has a right to open up another one over the road and offer FREE coffee !!
P.....In order to be competitive you need to be able to do 2 things. You need to know how to compete, and you need to do the work to actually compete. The truth is the vast majority of your competition do not know how to compete, and they cannot be bothered to do the work.
Q.....Yes you may find that untapped niche with zero competition but you will have to do all the work yourself because there will be no sources from which you can draw.
R.....You see, competition can be a good thing, you have sources to draw on, affiliate programs, JVs, people to create links with, etc etc.
S.....Obviously competition will always be good for the consumer, but remember simply by running a business you will be a consumer within that niche, therefore benefiting in your own right by the products and services you purchase towards your success.
You see competition has been around us all of our lives, we live by it, we develop by it, so you may as well know how to run with it.
Instead of trying to push the bus up the hill, why not just get on it and ride with the rest to the top !!
All the best,
Steven.
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