How To Increase Traffic?

by tpw
27 replies
People act like getting traffic is harder than it really is...

Increasing traffic to one's websites is simply a matter of following a number of easily repeatable steps:
  1. Put a link to your website at some location where a human actually has a chance to see it;
  2. Provide a compelling call-to-action (show people why they would want to visit your site);
  3. Rinse and repeat.

Some people might tell you that I have steps one and two wrong, because they say, you only need to build links that Google will find and count, in order to get ranked in Google...

That is because they are drinking the Google Kool-Aid, believing that the only source of traffic worth having comes from the Big G...






Google is always moving the goal post on what is considered a "link worth counting" and a "link to ignore".

The truth is that Google attempts to measure "links worth counting", based on whether a "link is placed at some location where a human actually has a chance to see it."

Google is not always successful at picking out the pages that people actually see, because the measures they use to make that determination can often be gamed.

Regardless of whether Google believes a "link exists on a page that people will visit", it makes sense to assume that all links you get placed could potentially have someone visit them that might need convincing to click your link. Therefore, you should invest a little bit of effort to make a credible call-to-action for the people who see your link.

Google has always told us to build our websites and do our marketing for our users and not for them.

And the funny thing is, I have found that if I do things for potential and existing visitors, everything inside of Google works out for the best, even if I don't worry about it.

Google is just one website on the Internet.

To drive home my point, I find that if you try to build your marketing process around the idea that "Google doesn't exist", then all other things will work out for the best on their own.

So my advice to you today is to add one more step to the original list:
  1. Pretend that Google doesn't exist;
  2. Put a link to your website at some location where a human actually has a chance to see it;
  3. Provide a compelling call-to-action (show people why they would want to visit your site);
  4. Rinse and repeat.
#call-to-action #google #increase #links #traffic
  • Profile picture of the author EdHanson
    True words.
    Many people just "act for Google" as if ther is nothing else.

    Think about this:
    Google dominates around +60% from SE's so what about the other 30% just forget them?

    From my expirience its much harder to get a penalty from Bing or Yahoo then from twitchy Google and sometimes its even easier to rank high and fast on them. So I always go for ranking in Bing and Yahoo; even if G gets bitchy I still have some traffic and its not less.

    Everybody is "working" towards google even if google says "wrong way" work towards you visitors. From my point of view we are all responsible that Google got so "focused" and "finetuned" thru these "attemps" we are doing and thats why they go "nuts" everytime you change a simple thing on your site. On some of my sites I didnt really "work" towards Google, it took a bit longer to rank but when I change a theme or rearrange stuff it doesnt make a huge difference they usualy drop 1-2 places and come back within a few days and I think its much harder to over take them but this is maybe just a "feeling".

    So what TPW says is right -> sometimes just think G is a bad dream and ignor them.
    {{ DiscussionBoard.errors[4954193].message }}
  • Profile picture of the author IamTJM
    I agree completely. A lot of people make things too complicated, but it all boils down to the simple steps you pointed out. Traffic is simple, but many people have so much conflicting information that they don't know where to start.
    Signature

    {{ DiscussionBoard.errors[4954292].message }}
    • Profile picture of the author jwmann2
      Forum posting is great for driving targeted traffic. Very important. Because you want readers to link to you instead of doing the link building all of the time. Do you want people not in your niche linking to you? No...I enjoyed this post. Put your link where people will see it. That's it. Dofollow or nofollow. Who cares?
      {{ DiscussionBoard.errors[4955152].message }}
  • Profile picture of the author Eddy19
    I get mostly from forum posting/social bookmarking/commenting work and this work is giving good response to me.
    {{ DiscussionBoard.errors[4954339].message }}
  • Profile picture of the author TopKat22
    Very good advice.

    Although I'm not ignoring SEO or getting backlinks, I spend most of my time doing what you are saying and most of my traffic is coming from other sources other than Google and I have a 75% conversion so I'm pretty happy with it.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[4954349].message }}
  • Profile picture of the author TheInternet
    I've gotten a few hits to my site just from two posts tonight, and it goes with past experience. If people read an interesting post, they're going to want to follow that person's links to see what else they have to say.

    I can't link to it due to being under 15 posts, but the "Where Have The Real Business Builders Gone?" thread fits in well with this.
    Signature
    Free Guide (seriously; no upsells): Legit ways to make money online
    {{ DiscussionBoard.errors[4954367].message }}
    • Profile picture of the author Kevin Riley
      Actually, with many of my sites I don't go after Google at all. I find my valuable traffic comes from other sources. By getting in front of target prospects (WSO, e-mail, affiliates, ads, etc) is where the majority of my sales come from. I do have one old sales page that accidentally (I did nada to get it there) got on page 1 of Google for a very good search term, but even then it is not one of my big sellers (yes, the Google spot does bring in a nice consistent trickle of sales, but nothing to get excited about).
      Signature
      Kevin Riley, long-time Warrior living in Osaka, Japan

      {{ DiscussionBoard.errors[4954385].message }}
    • Profile picture of the author tpw
      Originally Posted by TheInternet View Post

      I've gotten a few hits to my site just from two posts tonight, and it goes with past experience. If people read an interesting post, they're going to want to follow that person's links to see what else they have to say.

      I can't link to it due to being under 15 posts, but the "Where Have The Real Business Builders Gone?" thread fits in well with this.

      This one?
      http://www.warriorforum.com/main-int...ders-gone.html
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[4955075].message }}
  • Profile picture of the author tokyoman
    I would also say that it's good to focus placing your links in high traffic websites. Something that I'm thinking about doing is just straight up buying websites on flippa that lack strong monetization possibilities (which makes them cheaper) but have high traffic (verified by analytics). Then I could just post my links on my newly acquired website.
    {{ DiscussionBoard.errors[4954382].message }}
  • Profile picture of the author jahangir87
    Thanks for sharing these advices.

    Yeah I also found it difficult when I was a beginner.Now I am getting traffic from Google and most of them come to my site as my site rank on top spots for some keywords.However guest posting is another way that I think an effective method of driving traffic.
    Signature

    Work at Home Affiliate Program, great conversions!:Seriously High Converting Work from home affiliate program

    {{ DiscussionBoard.errors[4954442].message }}
  • Profile picture of the author LindaYzq
    Good to hear...since I still cannot figure out how to get into Google!
    Thanks for the advise.
    {{ DiscussionBoard.errors[4954530].message }}
  • Profile picture of the author SocialMediaOwls
    love your quick sand pic Bill...hilarious
    Signature

    Health and Fitness niche Affiliate Program | High CTR/EPC | Personal Account Manager 24/7 support https://influencer.bulksupplements.com

    {{ DiscussionBoard.errors[4954632].message }}
  • Profile picture of the author jasonTBA
    Good advice. Good google rankings should come as a result of doing your plan so its not like you have to do one or the other
    {{ DiscussionBoard.errors[4954644].message }}
  • Profile picture of the author onlinebizgiant
    think that networking with other site owners inside and outside of your market is very important for getting non-Google traffic.
    {{ DiscussionBoard.errors[4955087].message }}
  • Profile picture of the author blillard
    Yes that is so true I to agree. We are all taught to try to please Google when building our webpages that we forget that the ones who are actually visiting our site for the content is not even google. So as a result of that we design half ass site with mediocore content just to get rankings then we wonder where all the traffic went?

    If we focus on only quality when were putting in shouldn't you expect to get the quality putting out? Treat your audience as well and they will treat 10 times better.
    {{ DiscussionBoard.errors[4955168].message }}
  • Profile picture of the author kb5220
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4955988].message }}
  • Profile picture of the author DiscussBusiness
    Nice read tpw. I also had that problem that i focused toooo much on google. But as I started to use other sources as well I noticed positive results for my site traffic
    Signature
    http://www.discuss-business.com

    Business Forums for general discussion on Business/Economy related topics. Also for Sales/Buys/Requests
    {{ DiscussionBoard.errors[4956062].message }}
  • Profile picture of the author jacywins
    That is good idea, i gonna check it out
    Signature

    How to make money online while asleep. For details click http://adf.ly/3S1YC

    {{ DiscussionBoard.errors[4956680].message }}
  • Profile picture of the author tarpon19
    Good articles with whitehat SEO techniques equals traffic!
    {{ DiscussionBoard.errors[4957259].message }}
  • Profile picture of the author seopert
    A good tip, but for me, you know, it depends upon your product too. For someone, google may be the best source to send traffic (a product for layperson who just wants to grab the things from just first site) and for other, interactive groups can be a better source.
    {{ DiscussionBoard.errors[4957530].message }}
  • Profile picture of the author amritrr
    Imagine Google doesn't exist? How can you say that?

    You say, put your link somewhere where it can be seen! Where? In newspapers and tv advertisements? If you have that much money then you don't need Google and if you don't then you don't have much option but depend on Google to send you traffic. SEO has the best ROI, more than any other form of investment. It takes time, but it the best. Millions of people depend on Google or their incoeme. No one can say Google does not exist. You would be fooling yourself, really.
    Signature
    {{ DiscussionBoard.errors[4957558].message }}
    • Profile picture of the author tpw
      Originally Posted by amritrr View Post

      Imagine Google doesn't exist? How can you say that?

      You say, put your link somewhere where it can be seen! Where? In newspapers and tv advertisements? If you have that much money then you don't need Google and if you don't then you don't have much option but depend on Google to send you traffic. SEO has the best ROI, more than any other form of investment. It takes time, but it the best. Millions of people depend on Google or their incoeme. No one can say Google does not exist. You would be fooling yourself, really.

      I did not say there was no Google. I said imagine, if you could, that Google did not exist. What would you do if there was no Google?

      SEO only has the best ROI if you count your time as being worth nothing or next to nothing!!

      If you value your time as I do, then your time is worth a lot more money than what you seem to be valuing yours.

      Most people value their time according to how much money they make per hour. If you value your time at next to nothing, then MAYBE "SEO has the best ROI"...

      If you value your time as being worth more, SEO may or may not provide good ROI.

      In order to make a good decision about ROI, you must be tracking good stats about time invested and income received from that effort.

      Most people make the mistake of counting their time as being worth nothing, because they weren't making any money when they started doing SEO. Then they get excited to see money coming in when the Google rankings were achieved. Then they count ROI only as income coming in, with little regard to what was invested to make it happen.

      For five years, I offered SEO as a service to my clients. When I started counting my time properly on my own sites, my ROI was mixed. :p

      Depending on the keyword, SEO could provide incredible ROI.

      On other keywords, SEO will be a money pit full of quick sand.

      When I was doing SEO professionally, some of my clients made bank. Others were climbing a steep hill.

      The candy people got #1 in Google for about $800 invested. For them, ROI was awesome.

      The vacation people spent $12,000 to reach #11. For them, the ROI was very low.

      On one of my keywords, I got #1 and held it for years, after investing about 240 man-hours to get there. My profit margin was so low on that service that it would have taken me three years to just break-even on what I had invested to get the ranking, providing I counted my time as being worth nothing.

      SEO does NOT provide the Best ROI, as a rule, but as an exception.

      There is no such thing as a one-size-fits-all solution for any business. And generally, anyone who believe that there is a one-size-fits-all solution for everyone is not looking at all of the variables with eyes-wide-open.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[4958847].message }}
  • Profile picture of the author Marhelper
    Originally Posted by tpw View Post

    Put a link to your website at some location where a human actually has a chance to see it;

    That is exactly what has worked for me. You just have to be creative and find the right place to be ...
    {{ DiscussionBoard.errors[4957646].message }}
  • Profile picture of the author myob
    Originally Posted by tpw View Post

    People act like getting traffic is harder than it really is...

    Increasing traffic to one's websites is simply a matter of following a number of easily repeatable steps:
    1. Put a link to your website at some location where a human actually has a chance to see it;
    2. Provide a compelling call-to-action (show people why they would want to visit your site);
    3. Rinse and repeat.
    The "link" does not even have to be online. Nearly 60% of my traffic comes from articles in offline trade journals, magazines, newspapers and presss releases. Those who depend primarily upon Google for traffic really are leaving massive amounts of money on the table.
    {{ DiscussionBoard.errors[4959056].message }}
    • Profile picture of the author art72
      Originally Posted by myob View Post

      The "link" does not even have to be online. Nearly 60% of my traffic comes from articles in offline trade journals, magazines, newspapers and presss releases. Those who depend primarily upon Google for traffic really are leaving massive amounts of money on the table.
      Respectively, as a newcomer to establishing a real understanding of just how powerful that statement is, it resonates, no motivates me to encourage and educate as many people as I can to "ween" themselves from the mass dependency many place on the Google "titty."

      While it almost seems hypocritical, as most all of us use one of any half-dozen "G" products or platforms daily, there's no confusion; relying on them for traffic and depending on what works in the SERP's today, is a sure-fired way to "hit the quicksand" when that dependency has repeatedly proven to be; too unpredictable to sustain any logical reliance.

      OK, enough of my tangent. Point being, I almost feel fortunate to have engaged my interests on this forum, for had I not, I too would probably still be under the influence that The "G" Juice was the only 'drink on the menu'.

      Knowing we can approach markets that once appeared "off-limits" or "untouchable" in terms of SEO and still break ground to find the gold... Now that is an education that cannot be gamed, purchased, repaid, or ignored!

      It makes me wonder; "just how many people have no clue that they can 'tap into' those larger markets without ever having to rely on SEO, the SERP's, or any real reliance on "G"?

      Thanks to many here... I've been released from those shackles, and am still wanting to run around screaming it from the mountain tops, like a fanatic on a spiritual high!

      But first, I gotta get my head outta the clouds, and get er' done!

      All the Best,

      Art
      Signature
      Atop a tree with Buddha ain't a bad place to take rest!
      {{ DiscussionBoard.errors[4959422].message }}
  • Profile picture of the author AmandaT
    To promote my main affiliate website I do a little posting to EZA (for syndication), forum posting, relevant and informative blog comments, and guest posting. Sometimes I buy banner ads. I get great traffic and it is all highly targeted traffic. One thing I have noticed is when you market to people instead of to Google, Google notices! I now get quite a bit of traffic from Google and I have never worked on creating backlinks just for Google, they have all been links to be right in front of reader's eyes.
    {{ DiscussionBoard.errors[4959081].message }}
  • Profile picture of the author Zack Lim
    Great advice. I personally think that there are many different ways to attract traffic to website and SEO is simply just one of the many methods.

    I totally agree that there is no such thing as a one-size-fits-all solution for any business as mention by Tpw. I will always think that each new website will be different and there is a possibility that I need to test out different traffic generation methods before I will be able to find the one that is working for that website.

    Having one traffic generation that work for one website does not mean that it will also work on the other websites. I have read somewhere from the warrior forum before that marketing is all about testing different strategies and tracking the results.

    Pretending that Google does not exist is a good way to force ourselves to think harder

    Zack
    Signature

    FREE Affiliate Marketing Mini Course Reveals The Fastest And Honest Way To Make Your First $1000 Online

    Click Here To Get FREE Instant Access

    {{ DiscussionBoard.errors[4959145].message }}
  • Profile picture of the author thinkrich
    Signature

    "If we did all the things that we were capable of, we would literally astonish ourselves"
    Thomas Edison
    "Astonish yourself - start today!" << Me :)

    {{ DiscussionBoard.errors[4959730].message }}

Trending Topics