I have seen people on this forum talking about scaling their concept 10x or 100x.
Are you basically saying that once you have a concept that works to replicate it as many times as you can?
For example, I was an affiliate marketer of a soccer store, listing products on a keyword heavy domain and SEO writeup, and made about 10-$20 per month in commision of sales. I gave up the idea because it wasn't making enormous amounts of money like I hoped. I never thought about replicating the website on lots of other different domains.. I don't know why!
But I just want to make sure that's what people mean by scaling?