At the same time, the amount of authors on Ezine Articles has just about doubled in the past year or so.
This says one thing: people will spend more effort on free advertising and less money on paid advertising.
Spending all your time on free advertising could be an exercise in spinning your wheels if you use the tactics everyone else uses, because competition has just gotten heavier.
On the other hand, while other people have stopped spending money on pay per click ads, it is actually the place to be.
Time to be greedy while others are fearful...