Recession? Paid Advertising Is King

4 replies
Right now, many of you will know that pay per click ad spending has fallen.

At the same time, the amount of authors on Ezine Articles has just about doubled in the past year or so.

This says one thing: people will spend more effort on free advertising and less money on paid advertising.

Spending all your time on free advertising could be an exercise in spinning your wheels if you use the tactics everyone else uses, because competition has just gotten heavier.

On the other hand, while other people have stopped spending money on pay per click ads, it is actually the place to be.

Time to be greedy while others are fearful...

#advertising #king #paid #recession
  • Profile picture of the author VegasGreg
    With less competition and spending on PPC, I can imagine the price per bid has dropped significantly.

    Greg Schueler - Wordpress Fanatic... Living The Offline Marketing Dream...

    {{ DiscussionBoard.errors[442954].message }}
  • Profile picture of the author Lewis Turner
    {{ DiscussionBoard.errors[443009].message }}
    • Profile picture of the author Tom B
      Originally Posted by zxlewi View Post

      great overview and is more than true.... however it also means in some areas people are spending more.
      Adding to the post counts I see.

      I have reported you.
      {{ DiscussionBoard.errors[443025].message }}
    • Profile picture of the author myob
      There are some great bargains in PPC right now. And, niche markets in the hobby, leisure and recreation buyers are actually spending more than ever before.
      {{ DiscussionBoard.errors[443033].message }}
  • Profile picture of the author famous2313
    {{ DiscussionBoard.errors[443225].message }}
    • Profile picture of the author GoldenEye
      Broad match is still okeedokee if your spending on the content network though, I am assuming. ? Thats usually where I determine if I want to go into search....that and Yahoo, MSN as a precursor to Adwords
      {{ DiscussionBoard.errors[443273].message }}

Trending Topics