My Article Marketing Plan

7 replies
I've planned out what I'm going to do with my article marketing campaign, I just wanted to get some feedback in case I've missed something.

I have found a product on clickbank with reasonably low competition, decent gravity score (40), and it is a product which I really want to buy!

For a sales page it has a 6 minute presentation which grabs your attention, and keeps your interest growing through the entire video, I have a good feeling that it will convert.

Now my plan:
-Create a blog with a pre-sale page linking to the product
-Optimise the blog to a single keyphrase
-Write some short useful blog posts
-Write A LOT of articles which all link to my pre-sale blog post, using my keyphrase in the anchor text
-Social Bookmark my articles and blog posts

I'm not too worried about SEO with the articles I write, I find if I post articles which are good quality on decent article websites, I will get traffic even if I haven't used any SEO techniques.

How does my plan sound? I'm considering building a list, but I'm not convinced it's worth the effort. It's probably just me but I very very rarely bother to read automated emails.
#article #marketing #plan
  • Profile picture of the author Psst
    Banned
    First, have you bought the product and tried it?

    Second, I suggest you focus on building high quality content that talks about or focuses on a certain problem rather than a specific product. This way you can promote whatever you like through your content, you can build list, you can gain trust and increase conversions.
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    • Profile picture of the author WriterWahm
      That is a really important step and one that a lot of people miss (I'm gulity of that myself.) You really ought to buy the product and test it then you can give quality reviews about the product.

      Originally Posted by Psst View Post

      First, have bought the product and tried it?
      I like your article marketing plan. I have tried it and it really does work. You might want to include guest blogging in that plan too.

      Good luck

      Sharon
      Signature

      PM me if you want a romantic fiction ghostwriter.

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  • Profile picture of the author AnniePot
    Originally Posted by SamstaUK View Post

    I've planned out what I'm going to do with my article marketing campaign, I just wanted to get some feedback in case I've missed something.

    I have found a product on clickbank with reasonably low competition, decent gravity score (40), and it is a product which I really want to buy!

    For a sales page it has a 6 minute presentation which grabs your attention, and keeps your interest growing through the entire video, I have a good feeling that it will convert.

    Now my plan:
    -Create a blog with a pre-sale page linking to the product
    -Optimise the blog to a single keyphrase
    -Write some short useful blog posts
    -Write A LOT of articles which all link to my pre-sale blog post, using my keyphrase in the anchor text
    -Social Bookmark my articles and blog posts
    You don't mention capturing your visitors' contact information by offering a free incentive. Do you really want to lose everyone who doesn't buy immediately?

    Originally Posted by SamstaUK View Post

    I'm not too worried about SEO with the articles I write, I find if I post articles which are good quality on decent article websites, I will get traffic even if I haven't used any SEO techniques.
    So, you are planning to publish all your articles on article websites, without first publishing them to your own blog and getting them indexed there? Why would you do this?

    Originally Posted by SamstaUK View Post

    How does my plan sound? I'm considering building a list, but I'm not convinced it's worth the effort. It's probably just me but I very very rarely bother to read automated emails.
    Wrong. The money really is in the list. You are already planning to lose a huge percentage of likely, buying traffic by not publishing your articles on your own blog first; why compound this by not, at least capturing their contact information so that you can follow up later?
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    • Profile picture of the author Amy Harrop
      I would second building a list and offering an incentive .

      Consider multi-purposing your articles by :

      -submitting your articles and your give-away to document sharing sites, not just article sites.

      -creating a Youtube channel and placing videos from you articles there and on other video sharing sites.


      Also, have a press release written and submitted, create a twitter account and facebook page and feed your blog to both.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by SamstaUK View Post

    How does my plan sound? I'm considering building a list, but I'm not convinced it's worth the effort.
    That's the part that makes your plan sound really bad. Sorry.

    You need to become convinced that it is worth the effort, otherwise the plan isn't worth doing.

    (A couple of comments you made about the product give me pause for thought, as well, to be really honest).

    However you look at it, selling ClickBank products is really all about three main things ...

    (i) You have to select the products wisely: obviously enough, without getting this part right, it doesn't much matter what else you do!

    (ii) You have to pre-sell effectively to well-targeted traffic (so you have to at least one reliable way of attracting well-targeted traffic, and to understand clearly the difference between selling and pre-selling).

    (iii) You have to build lists and form relationships with the people on them, so that they'll buy on the strength of your recommendation. Without doing this, your conversion-rate will typically be somewhere between "very low indeed" and "non-existent": ClickBank products are generally successfully sold only on "trust", i.e. how much your customers trust your recommendation. Your income will be directly proportional to the degree of trust you establish by list-building and list-communications: it's simple, but it isn't easy.

    These three things aren't optional, really: you simply have to do all three of them adequately, to earn any money worth talking about.

    Good luck!
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  • Profile picture of the author art72
    SamstaUK,

    I'm sure you're not alone in the 'initial' thought list building is a waste of time, but as someone who made the same mistake, I can honestly say; Annie, Amy, and Alexa's suggestions are a "key element" to the future success of your business plan.

    Just imagine, if you did make a few sales, and later decided those buyers would benefit from another product. Between the points of sale, you are building credibility and trust with your targeted audience, and then on occasion that 'next big thing comes out' and you already have an established buyer list for the product.

    Now I'll probably get 'hammered' for this one, but the suggestion that you should 'buy it first' is not wrong per se, as it dependends on the niche IMHO. As a marketer, you can 'think outside the box' and for me who is all 145lbs soaking wet, I promote weight loss products in one niche.

    So, I don't rightly know what benefit I would gain from "buying or trying" these weight loss products, but I can say do your research first! -Find products that solve problems, feed desires, or helps your prospects.

    I have to disagree with buying everything you promote first, as opposed to thoroughly researching that which you promote. *Perhaps the reference applies in the IM niche, but NOT in several other niches.

    Good Luck, your plan sounds pretty tight... with the exception, You really need to be building your list.

    All the Best,

    Art
    Signature
    Atop a tree with Buddha ain't a bad place to take rest!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by SamstaUK View Post

      Now my plan:
      -Create a blog with a pre-sale page linking to the product
      -Optimise the blog to a single keyphrase
      -Write some short useful blog posts
      -Write A LOT of articles which all link to my pre-sale blog post, using my keyphrase in the anchor text
      -Social Bookmark my articles and blog posts
      Another thing which could bring you future grief is the focus on one single keyphrase. You're thinking like an SEO guy. While it's fine to target your blog's home page for a single phrase, your posts within should start covering a wider range of related keyphrases. Same goes for your anchor text in your articles.

      Others have made the same arguments for building a list as I would, so I won't repeat them here.

      Originally Posted by art72 View Post

      Now I'll probably get 'hammered' for this one, but the suggestion that you should 'buy it first' is not wrong per se, as it dependends on the niche IMHO. As a marketer, you can 'think outside the box' and for me who is all 145lbs soaking wet, I promote weight loss products in one niche.

      So, I don't rightly know what benefit I would gain from "buying or trying" these weight loss products, but I can say do your research first! -Find products that solve problems, feed desires, or helps your prospects.

      I have to disagree with buying everything you promote first, as opposed to thoroughly researching that which you promote. *Perhaps the reference applies in the IM niche, but NOT in several other niches.

      All the Best,

      Art
      Art, I'm not sure this qualifies as a 'hammer', but too many wannabe affiliates think research means skimming a few articles at a directory. Some are ambitious enough to check Wikipedia, Amazon or some other affiliate reviews and call that research.

      For your weight loss product, did you actually dig up peer reviewed studies, journal articles, etc.? Just how deep was your research?

      I'm not aiming this as a personal shot, Art. But if you feel the need to move your fingers off the anvil...
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